"This report will investigate the sustainability issues and opportunities facing local and community media. The growing literature on the topic will be read from an African perspective, in order to understand how context has shaped success and failure and to identify the ideas that may be most appropriate to African realities. The central question is: what can be learnt from international experience to inform effective support for sustainable, quality local media in Africa? The report ends with a set of specific recommendations directed at the different roleplayers: wider society, including civil society groups; governments and regulators; international donors; media organisations and networks and the digital platform giants." (Introduction, p.6 ff)
Contents
Summary, 3
Introduction, 5
Understanding and valuing local media, 8
Local media landscapes in Africa, 12
What can be done? 15
An enabling environment -- Indirect subsidy -- Direct public funding -- Government advertising -- General commercial income -- Digital power and revenue -- Donors -- Business models
In conclusion, 30