Toolbox Campaigning, Advocacy, PR

Comunicándonos en nuestras organizaciones

Luis Diego Molina Moreira

San José (CR): Voces Nuestras;Brot für die Welt (2015), 31 pp.

Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability

Esther Keßler, Stefan Rabsch, Mirko Mandic

Bonn: Rheinwerk, 3., aktualisierte und erw. Aufl. (2015), 991 pp.

"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic ... more

Communication Ethics in a Connected World

Andrea Catellani, Ansgar Zerfass, Ralph Tench (eds.)

Bruxelles et al.: PIE Lang (2015), 432 pp.

"The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills ... more

Architecture de l'information: Méthodes, outils, enjeux

Jean-Michel Salaün, Benoît Habert (dir.)

Louvain-la-Neuve: De Boeck (2015), 205 pp.

"On compte aujourd'hui plus d'un milliard de sites web et applications mobiles. Dans un environnement aussi compétitif, la fidélité de l'internaute à une interface ou à une ressource dépend en grande partie de l'expérience de sa visite. C'est pourquoi le rôle de l'architecte de l'information ... more

Krisenkommunikation

Peter Höbel, Thorsten Hofmann

Konstanz; München: UVK, 2., völlig überarb. Aufl. (2014), 255 pp.

"»Krisen meistert man am besten, indem man ihnen zuvorkommt«. Nach diesem Motto vermitteln Peter Höbel und Thorsten Hofmann wichtiges Grundlagenwissen über Krisen, beschreiben, wie man sich auf schwierige Situationen vorbereitet (Prävention) und zeigen angemessene Reaktion im Krisenfall (Interv ... more

Are We There Yet? Evaluating Your Online Media Strategy for Nonprofits

Ruendree Govinder

Nonprofit Network (2014), 24 pp.

"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)

Blogging for Writers: How Authors and Writers Build Successful Blogs

Robin Houghton

Lewes, East Sussex: Ilex (2014), 176 pp.

Leitfaden Krisenkommunikation

Berlin: Bundesministerium des Innern (2014), 52 pp.

Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog

Charlie White, John Biggs

Burlington, Mass.; Abindon, Oxon: Focal Press, 2nd ed. (2014), xix, 183 pp.

"Bloggers Boot Camp shows you how to create and maintain a successful blog in today's world. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with that audience. It provides you with all the right tools appropriate to your content, writing style, and message ... more

Evaluating Public Relations: A Guide to Planning, Research and Measurement

Tom Watson, Paul Noble

London et al.: Kogan Page, 3rd ed. (2014), viii, 199 pp.

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Kommunizieren lernen ... Anregungen zur Selbsthilfe

Jürgen Heckel

München: Friedrich-Ebert-Stiftung (FES) (2013), 40 pp.

Evaluation of International and Non-Governmental Organizations’ Communication Activities: A 15 Year Systematic Review

Glenn O'Neil

Public Relations Review, volume 39, issue 5 (2013), pp. 572-574

"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep ... more

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Bad buzz: Gérer une crise sur les médias sociaux

Anthony Babkine, Mounira Hamdi

Paris: Eyrolles (2013), 192 pp.

Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations

Martin Sykes, A. Nicklas Malik, Mark D. West

Chichester: Wiley (2013), 259 pp.

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Guide for Uncertainty Communication

Arthur Petersen, Peter Janssen, Jeroen van der Sluijs

The Hague: PBL Netherlands Environmental Assessment Agency (2013), 26 pp.

"Dealing with uncertainty has been an important and distinct topic for PBL Netherlands Environmental Assessment Agency (formerly MNP) and the Dutch National Institute for Public Health and the Environment (RIVM), in terms of analysis and communication. Acting responsibly with regard to this issue is ... important; particularly where policy analyses are concerned. Without adequate attention to the role and implications of uncertainty, the outcome of research and assessments may be of limited value and could result in incorrect policy decisions, with all the attendant consequences. However, the general public does not always appear in need of very detailed information in ‘documents full of subtle distinctions’. Consequently, information on uncertainty is not always considered relevant, understood, or even noticed. Thus, uncertainty remains an awkward issue and a challenge for the authors of policy reports. This Guide comprises hints and points of attention, as well as questions that researchers should try to answer when communicating about uncertainty (e.g. in written reports and presentations). It is not intended as a protocol; every situation is unique and demands its own approach. Thus, the Guide for Uncertainty Communication is intended to support the researcher/communicator in making well-considered choices. Communication on uncertainty regarding a particular study requires having a clear picture of why this communication is important and to whom it should be addressed. For this, the issues and concerns of the intended target audience(s) must be known, as well as all relevant uncertainties involved in the study and their possible effects on the results of the study. This involves serious reflection on certain topics, such as on where uncertainties originate, what significance and/or implications they have, if uncertainty may be reduced, on the context of the study, and on the manner in which uncertainty was dealt with in the study. The purpose of the study will strongly determine what uncertainty information would be relevant. For example, a study which primarily deals with the effects of policy measures will focus less on uncertainty about the severity of environmental problems than would be the case when a newly emerging environmental problem is explored. Addressing these questions, ideally, would provide a clear insight into all relevant aspects of uncertainty, which should be communicated effectively to the intended target audiences. This Guide is set up to support this process." (Preface, pages 4-5) more

PR-Evaluation und Kommunikations-Controlling: Public Relations optimieren und steuern. Ein Handbuch für PR-Praktiker

Nanette Besson

Edingen-Neckarhausen: Besson Fachverlag (2012), 105 pp.

"PR-Evaluation und Kommunikations-Controlling sind zwei Begriffe, die in der Branche oft vertauscht oder als Synonym genutzt werden. Es sind jedoch unterschiedliche Dinge, die sich gegenseitig ergänzen. Das Bild eines Schiffes veranschaulicht dies: Bevor der Kapitän den Hafen verlässt, wird er se ... more

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U.S. and Finnish Journalists: A Comparative Study of Roles, Responsibilities, and Emotional Reactions to School Shootings

Klas Backholm, Marguerite Moritz, Kaj Björkqvist

In: School Shootings: Mediatized Violence in a Global Age

Glenn W. Muschert; Johanna Sumiala (eds.)

Leeds: Emerald Publishing (2012), pp. 141-160

"In the chapter, journalistic work ethics on the scene during school shootings and journalists’ psychological stress reactions after such work is studied. Approach: Findings are based on several qualitative studies carried out separately at different time periods, spanning over a decade. Included ... more

The Handbook of Crisis Communication

W. Timothy Coombs, Sherry J. Holladay (eds.)

Chichester; Malden, Mass.: Wiley Blackwell, paperback ed. (2012), xxvii, 737 pp.

Making Data Talk: A Workbook

National Cancer Institute (2011), 44 pp.

"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The ... more