"Eine praxisorientierte Darstellung mit zahlreichen Beispielen. Erstmals wird der Begriff der "Corporate Identity" angewandt, indem die einzelnen Schritte zum eigenen unverwechselbaren Gemeindeprofil beschrieben werden. Klar und systematisch führt das Buch in die professionelle Kommunikationsplanun
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g ein. Beiträge zur Gestaltung und Herstellung von Kommunikationsmitteln umfassen ein breites Spektrum von der Wandzeitung bis zur Kinowerbung. Auch Spendenmarketing und Sponsoring sowie Pressearbeit werden dargestellt." (commbox)
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"This resource kit focuses on campaigns run by organisations of disabled people which promote our independence, equality of opportunity and full participation. Taking part in campaigns will increase members' skills and confidence and show disabled people as active participants in their communities,
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with ideas and abilities which can be of benefit to everyone. The kit gives you some ideas for campaigns, things to be considered if you are to run a successful campaign and some real-life examples." (About this kit)
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"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi
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co and other parts of Latin America. Sabido's entertainment-education strategy has also been utilized in countries as India, Kenia, Nigeria, Brasil, Jamaica and Indonesia. The book describes the theory of Sabido, explains how to utilize it in the design of education messages, and explains how the audience effects of this approach can be measured. The author is the International Information Manager at Televisa (Mexico City), where she has worked with Miguel Sabido since 1989. She edits Televisa's semimonthly newsletter about worldwide entertainment-education trends in television and cinema business." (CAMECO Media Forum 3/95)
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Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
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es from actual health communication projects in developing countries - including immunization, diarrheal disease control, and water and sanitation programs - the authors provide step-by-step guidance in applying.
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"Vise à aider les auteurs à se familiariser avec l'usage courant et les règles régissant la rédaction et l'édition d'ouvrages et de revues scientifiques. Explique les problèmes qui existent dans le secteur de l'édition scientifique et universitaire en Afrique francophone, dont l'un des plus
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graves est l'absence d'un réseau formalisé de professionnels formés." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2366)
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"This book is addressed to those who wish or who have to write educational programmes for radio. Its aim is to point to ways and methods of writing appropriate material for radio. It reviews various radio formats: Non-dramatic ones like announcements, reports, commentary, talk, interviews, etc; and
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dramatised programmes: features and plays. This edition replaces previous ones ("Handbook for Scriptwriters of Adult Education Broadcasts", published by FES in 1969, 2 vol.) and is based on workshops for scriptwriters of adult education broadcasts conducted by the author in Tanzania and other countries for more than 20 years." (Publisher description)
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"A compilation of articles by Malaysian academicians and public relations professionals from the public and private sectors, intended both as a text and as a survey for the interested layman. In two parts: the first deals with public relations in several types of business, in government and in some
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of its more general aspects; the second contains a history of the Institute, its goals, code, membership, and other specific features." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1595)
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"To overcome the many problems inherent in rural development in tropical countries, most governments and aid agencies have put in the field teams of extension workers as 'Change Agents' who train and advise the local people to help themselves. This book is a practical companion for the Change Agent
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or for the agricultural or technical college student. It is concerned with both the attitudes and communication skills required by Change Agents, and it is one of the first to be published for those training in this area of extension work." (Back cover)
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"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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ds and goals, plan a campaign, evaluate its success, and select appropriate media." (Publisher description)
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