"The planning steps included in this implementation kit provide guidance on how to develop a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists and relevant stakeholders prepare and plan for
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effective SBCC initiatives through a comprehensive approach that responds to audience needs and the context of the challenge(s) to be addressed, uses a memorable identity and theme for all messages and activities, and outlines plans for implementation, monitoring and evaluation." (Introduction)
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"How effective are celebrities, not just in helping to draw attention to distant suffering, but in actually regulating spectators’ mediated experiences of the lives of distant strangers? What function does the perceived authenticity of a celebrity play in their role as mediator? This article seeks
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to address such questions by analysing the results of an audience study involving two phases of focus groups separated by a two-month diary study. The results show that celebrities certainly help to shape our mediated experiences of distant suffering – but not always in the ways and to the extent we might expect. What is clear is that celebrities are generally ineffective in cultivating a cosmopolitan engagement with distant suffering." (Abstract)
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"This book is intended as a guide on the use of the visual media for behavior change communication. It is not intended as a textbook for those just entering the world of television or film writing and production. While there are some reminders of good writing and production techniques for many progr
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amming types, the emphasis is on what needs to be taken into account when designing, writing, and producing television programs that have a specific behavior change objective." (Preface)
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"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic
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h alle Marketing-Kanäle? Wie verbessere ich die Suchmaschinen-Position meiner Website? Wie gestalte ich eine intuitive Benutzerführung? Zahlreiche Praxisbeispiele zeigen Ihnen anschaulich den Weg zu einer besseren Webpräsenz. Inkl. SEO, SEM, Online-Marketing, Affiliate-Programme, Google AdWords, Web Analytics, Social Media-, E-Mail-, Newsletter- und Video-Marketing, Mobile Marketing u.v.m." (Verlagsbeschreibung)
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"International organisations (IOs) wield considerable influence in today’s world. Distinguishing them from other actors are the new ideas they produce and communicate that can reframe global debates. However, there is little research about how these organisations evaluate their communication activ
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ities. This thesis sets out to fill this gap by providing the first in-depth study of communication evaluation within IOs. The central question of this thesis is to assess the extent to which communication evaluation is possible within IOs with three specific questions: 1) the appropriateness and feasibility of communication evaluation methodology for IOs; 2) the influence of internal and external factors; and 3) the use of communication evaluation findings in IOs." (Abstract)
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"Online communication is widely used by NGOs, but the full potential of social media is not always realised. The most effective use of online communications requires an organisational culture that values social media as central to its overall strategy. However, there is frequently a lack of integrat
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ion of digital technologies within NGOs. The social media landscape is fast-moving and changeable and demands creative management. There is a danger that NGOs think too much about the platform and not enough about the message and the audience. NGOs need to move away from a predominantly broadcast model to a more dialogical model that encourages two-way communication. Measurement is essential to build an evidence base for future decision-making and the increasing availability of analytical tools facilitates this. But NGOs should be wary of simply aiming to gain followers or likes. “Going viral” raises awareness, but does not necessarily lead to sustained commitment. Listening has been undervalued and is vitally important in order to understand supporters and monitor public debate about development issues." (Executive summary)
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"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
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l Society Organisations, translated into five languages. The Guide is based on the collective experiences of media capacity-building initiatives in Bolivia, Georgia, Kenya and South Africa." (Publisher description)
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"Wie kann ich das Internet zum Spendensammeln nutzen? Wie binde ich meine Unterstützer auch virtuell an mich? Wie vermeide ich durch den Einsatz von Facebook & Co. teure Postmailings? Dutzende dieser Fragen erreichen die Mitarbeiter von betterplace.org jeden Tag. Daher haben wir uns entschieden, da
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s erste Online-Fundraising-Handbuch herauszugeben, um unser Wissen für alle verfügbar zu machen. Wir duzen dich in diesem Buch übrigens, denn wir möchten dir unser Wissen direkt und persönlich vermitteln. Wir, das sind viele Mitarbeiter von betterplace.org, aber auch zahllose Experten aus NPOs, Internet-Firmen und Agenturen. Gemeinsam geben wir unser geballtes Wissen aus Tausenden (Spenden-)Kampagnen, Social Media Posts und Newslettern an dich weiter. Deshalb ist dies keine betterplace.org-Werbebroschüre, sondern die Sammlung unserer Erfahrungen aus der ganzen Bandbreite des Online-Fundraisings – unabhängig von genutzten Plattformen, Dienstleistern und Technologie. Damit dieses Buch für dich den größtmöglichen Mehrwert bietet – egal, ob du gerade mit dem Online-Fundraising beginnst oder schon erste Erfahrungen gemacht hast – führen wir dich anhand des Spenderloyalitätszyklus hindurch (mehr auf Seite 9). Das bedeutet, dass du der idealtypischen Reise eines Spenders folgst: vom ersten Kontakt zu deiner NPO über das Abonnieren des Newsletters hin zur ersten Spende. Am Ende des Buches findest du eine passende Checkliste, mit der du die konkreten Schritte nachverfolgen und „abarbeiten“ kannst – dein Weg zu einem erfolgreichen Online-Fundraiser." (Vorwort, Seite 6-7)
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"This article draws on the first extensive study of community radio audiences in the Middle East to contribute new insights about documenting the impacts of community radio, and the evaluative mechanisms that should be in place for non-profit, community media to better fulfill their mission to serve
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the community. Building on critical ethnographic audience research, I argue for a storytelling approach that facilitates personal narratives and cooperative focus groups among community radio audiences." (Summary)
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"Every photography subject deserves to be treated as an autonomous human being, capable of making independent decisions. In case of children, we also need to ensure their parents’ consent. We need to be constantly aware of our position in the power hierarchy — in the development world, in many c
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ases, we control the subject’s access to money, schooling, opportunities, and even fun. So they may defer to us by default, and it is our responsibility to not take advantage of this. It is our duty to protect the subjects from harm, and to ensure they enjoy every possible benefit of participating in our activity." (Page 8)
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"This guide is for anyone who wants to create social change, and who wants to learn how storytelling can help. The guide is divided into four color-coded sections. The strategy section is about how to use storytelling to best effect. The storytelling section offers ideas on how to tell a good story.
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The methods section covers some techniques in storytelling. And the structure section looks at how to incorporate storytelling into your everyday work." (Page 1)
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"This toolkit aims to help global mental health researchers communicate their findings to their stakeholders. The principles in this toolkit can be applied to all stakeholders, including policy-makers, and to key messages about your project’s implementation and policy influence activities. This to
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olkit will help you to know: 1. How to package your key messages to make them remembered and acted upon by your stakeholders; 2. How to plan your communications methods and activities to achieve your project and policy objectives; 3. How to produce communications products, including impact statements, blogs, infographics and policy briefs, to communicate your key messages to your stakeholders." (Overview)
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"Many people recognise that mass media is important in promoting public health but there have been few attempts to measure how important. An ongoing trial in Burkina Faso (ClinicalTrials.gov, NCT01517230) is an attempt to bring together the very different worlds of mass media and epidemiology: to me
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asure rigorously, using a cluster-randomised design, how many lives mass media can save in a low-income country, and at what cost. Application of the Lives Saved Tool predicts that saturation-based media campaigns could reduce child mortality by 10–20%, at a cost per disability-adjusted life-year that is as low as any existing health intervention. In this Viewpoint we explain the scientific reasoning behind the trial, while stressing the importance of the media methodology used." (Abstract)
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"Storytelling. Está muy de moda esta expresión y vamos a conocerla, a descubrir sus orígenes próximos y remotos. A aprender esta técnica de comunicación, sus potencialidades y sus límites. Y ver cómo podemos aplicarla en nuestro medio radiofónico." (Introducción, página 4)
