"In 1996, the German Development Service (DED) adopted a new strategy paper with the aim of promoting more active information and education work. The author Erhard Brunn was the first DED development worker to take up this new task in Uganda in 1997. He was in charge of preparing German development
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workers in Uganda for information and education work in Germany after their return, of supporting partner organisations in their information activities and of promoting the visibility of the DED in Uganda. In the course of his work, Erhard Brunn also placed emphasis on opening up the German media for Ugandan journalists. This included internships for Ugandan journalists with German newspapers, opportunities to publish translated and edited articles in Germany, a seminar in Kampala to brief Ugandan journalists on the conditions of the German media market and the participation of Ugandan journalists at a conference of independent African media in April in Hamburg. After the initial problems of winning the trust of his Ugandan colleagues, Brunn met with "surprising acceptance", which he attributes to his personal commitment and his efforts to manifest respect for the partners and for Uganda as a whole. The DED is planning to continue its information and education work in Uganda and to implement similar programmes in Brazil, Ecuador and South Africa." (Abstract)
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"De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media?" (Publisher des
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cription)
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"The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is
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that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local." (Publisher description)
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"Die vorliegende Dissertation stellt das Engagement der katholischen Kirche von 1984 (Start des Privatfernsehens) bis 1995 im deutschen Privatfernsehen dar. Die ersten fünf Kapitel des Buches geben einen Überblick über die Entwicklung der Medien, die Lehraussagen der katholischen Kirche zu den Me
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dien, die Einführung des Privatfernsehens in Deutschland, die für die kirchliche Medienpräsenz verantwortlichen Institutionen und über die mit den privaten Fernsehanstalten geschlossenen Verträge hinsichtlich kirchlich verantworteter Sendeteile. Dann beschäftigen sich drei Kapitel mit den kirchlichen Programmangeboten von RTL, Sat.1 und Pro7. "Der Schwerpunkt und eigentliche Gewinn des Buches liegt zweifellos in der umfassend recherchierten und akribisch durchgeführten vollständigen Dokumentation der bis 1995 ausgestrahlten Sendereihen von Kunst und Botschaft über Eselsohr & Teufelsschwanz bis zur Krimiserie Schwarz greift ein [...] Fazit: Wer sich einen Überblick über die kirchliche Präsenz im Fernsehen verschaffen will, findet alle nötigen Informationen. Aber auch für jeden, der sich Gedanken über die Zukunft der Verkündigung im Fernsehen Gedanken macht, sei das Buch empfohlen (Medien praktisch 1/01, Seite 71-72)." (commbox)
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"The E&E strategy finds its justification in signals from health communication theory and practice. There is an urgent call for the development of methods to reach less well educated target groups and for the adoption of a greater consumer orientation. In the design of health communication programme
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s, more attention must be paid to affect as well as cognition. Entertainment television seems to be able to serve these needs because it: (i) is based on popular culture, (2) is more people oriented (human interest) than object oriented; (3) encourages talcing with family, friends and neighbours about the previous day's television events, as in parochial networks; and (4) is a main source of inspiration and information. Health communication professionals, however, are illequipped to tap this potential. In their relatively television-illiterate and bureaucratic working culture they resemble turtles, who on the one hand are solid and trustworthy, but on the other hand do not quickly assimilate new and challenging developments. The call for innovation in their health communication methods and professional standards is forcing them to change. In these circumstances, collaboration with television professionals in the application of the E&E strategy may act as a catalyst. Television professionals are used to exposure and expect a service-oriented attitude from the external experts with who m they work. They act like peacocks, displaying their feathers in order both to be admired and to exert power and thus stay in charge of the production process." (Discussion and recommendations, page 203)
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