"The text presents the results of the external evaluation of the project: ‘Community Radio for Peace and Coexistence’ (CRPC), implemented between 2015 and 2017 by the community media network RESANDER, with the support of the Colombian Government and the European Union. Considering that community... radios are key actors for the construction of public dialogue and collective action about peace and coexistence in the Colombian territories, the purpose of the CRPC project was to strengthen community radios through a process that involved: training in radio production skills and communication for peace, production of new radio content and circulation of the content produced throughout the project. The evaluation aimed to generate evidence about the role of these community radios, especially after the signature of the peace agreements between the Colombian State and the FARC guerilla. The results show the contributions of the Colombian community radios for the construction of a culture of peace and coexistence from the local territories, as well as the transformations, tensions and challenges they faced on the production of new radio content and the construction of spaces for dialogue, participation and collective action." (Abstract)
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"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of ...the communication strategy within the context of each organisation; including its policies, practices and areas of work. Chapter Two and Three consider the theoretical foundations, paradigms and communication planning models. Chapter Four gives a summary of the different communication strategies and Chapter Five gives an outline of formative research. Chapter Six guides participants, step-by-step, through the design of a communication strategy. Throughout this chapter, participants are introduced to practical worksheets that help synthesise and apply key concepts in each step of the strategy design process. Additionally, references to different components of the Conceptual Module are made, including examples and case studies, which can help participants make decisions at each step of the process." (Overview, p.vii)
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"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ...upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, p.vii)
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"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep...are workshops while making relevant adaptations based on the context in which the workshop will be facilitated, the needs and realities of participants, and the relevant experiences that each facilitator brings to the workshop. This module suggests activities and timeframes, which can be modified according to the availability of resources of the organisation receiving the training, the complexity of communication, social and development issues that constitute the focus of the workshop, or the scope of the strategy to be formulated." (Overview, p.vii)
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"This book brings together twelve contributions that trace the empirical-conceptual evolution of Popular Communication, associating it mainly with the context of inequalities in Latin America and with the creative and collective appropriation of communication and knowledge technologies as a strategy... of resistance and hope for marginalized social groups. In this way, even while emphasizing the Latin American and even ancestral identity of this current of thought, this book positions it as an epistemology of the South capable of inspiring relevant reflections in an increasingly unequal and mediatized world. The volume's contributors include both early-career and established professionals and natives of seven countries in Latin America." (Publisher)
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"Queremos entender la comunicación y el acceso a la información como medios para la conquista de otros derechos. Hay innumerables rutas que podríamos tomar para llegar a este destino; la elegida acá es la que entiende la comunicación como un ecosistema complejo que debe estar imbricado en la co...ncepción, ejecución y retroalimentación de las políticas públicas. Piense en una política pública cualquiera. En una democracia, ¿cuál es el momento T0 de esta política pública? La respuesta es el proceso electoral. Es allí donde la sociedad decide cuáles propuestas quiere ver implementadas y cuáles no. ¿Hay comunicación en esta etapa? ¿Y el momento T1? Una vez electos, los tomadores de decisiones deben empezar el proceso de planificación de las políticas que van a implementar. De nuevo, ¿está presente la comunicación aquí? Y continuemos… T2: aprobación legislativa. T3: implementación/ejecución. T4: monitoreo y evaluación. T5: retroalimentación y reinicio del ciclo electoral. En cada una de las etapas del diseño e implementación de una política pública cualquiera, hay palabras clave presentes: información, participación, diálogo, empoderamiento, mitigación de riesgos, corrección de rumbos, rendición de cuentas… En todos estos quehaceres hay robustos aspectos comunicativos y de acceso a la información. A estas alturas, usted, lector juicioso, se estará preguntando: ¿por qué todo este esfuerzo para subrayar lo obvio? Y es aquí donde reside el segundo pilar de esta caja de herramientas y estrategias: aunque parezca evidente, la comunicación, comprendida en su complejidad, diversidad y amplitud, debe estar incorporada en la ruta integral de las políticas públicas; cambiar este escenario es central para la eficiencia misma de las políticas que buscamos implementar." (Introducción, p.8-9)
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