the aid library

J. J. Robinson; Kristen Grennan; Anya Schiffrin

School of International and Political Affairs Columbia University; Open Society Foundation (2015), 200 pp.

"Our remit was to look for innovative media outlets that are producing high-quality news, that are technologically innovative and that might actually survive financially. Accordingly, we spent three months interviewing media innovators around the world and reading what others have written on the sub...ject. This report is divided into seven sections: 1) this introduction, 2) our main findings, 3) two sets of recommendations, one for the media development community and another set for people starting a media outlet, 4) an “Innovation Index” listing practices that we found around the world, 5) a description of our methodology, 6) a review of practitioner reports we read, 7) write-ups describing 35 media outlets, based on interviews we conducted ... We were inspired and encouraged by what we saw. All over the world, independent media outlets are innovating and overcoming obstacles. Globally, start-ups are demonstrating the drive to take risks for the sake of a good idea. The challenges facing these outlets—and the innovations employed to tackle them—broadly fall into four categories: editorial, business, distribution and security. Operating with agility, media start-ups are finding creative ways to gather and disseminate information. In India, Gram Vaani uses a mobile phone social network to connect the rural poor and circumvent legislative prohibitions on radio broadcasting. In Zimbabwe, The Source survives in the repressive media climate by focusing on business journalism. Oxpeckers in South Africa uses geomapping to report on rhino poaching. Crikey in Australia has built a successful business model based on soliciting tips and scandal from the same audience it reports on and Kenya’s African SkyCAM deploys drones to avoid negotiating with police for access to disaster zones ... Instead of finding a clear model for what works, we found confirmation of many things we knew or suspected. Independent media outlets vary in size, ambition and model. Few have fully succeeded, while many do one thing well, which typically reflects the founder’s particular strength—usually in journalism or technology ... Most media outlets we found are small, run by a few full-time staff supplemented by volunteers and freelancers, and supported by a combination of grants, donations and haphazard business endeavors. The leaders at most organizations we interviewed were motivated by a desire to produce high-quality journalism rather than meet particular financial or audience goals." (Executive summary, p.5-7) more

Public communication campaigns

Ronald E. Rice; William J. Paisley (eds.)

Thousand Oaks et al.: Sage (2013) 4th ed., xiii, 376 pp., bibliogr., index

ISBN 978-1-4129-8770-7 (pbk)

Other Editions: 3rd ed. 2001

"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun ... more

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Diversity in media and media management
Quick overview

Teresa Becker; Antonia Bührig; Ashley Morais Duarte et al.

Hannover: Institute of Journalism and Communication Research (IJK) (2022), 65 pp., bibliogr. p.57-65

CC BY-NC-ND

"It seems that it is not easy for media companies to be more diverse. But it is important. A few companies are trying to appear more diverse in public but there is still much to be done. In the United States, Europe or Germany, minority groups are underrepresented throughout. Here are some of our ke... more

Publishing for peanuts: innovation and the journalism start-up

Public communication campaigns

Diversity in media and media management Quick overview

Diversity in media and media management
Quick overview