I. INTRODUCTION
1 On the Why and How of Comparative Inquiry in Communication Studies / Frank Esser and Thomas Hanitzsch, 3
II. DISCIPLINARY DEVELOPMENTS
2 Comparing Political Communication / Barbara Pfetsch and Frank Esser, 25
3 Comparing Organizational and Business Communication / Bernard McKenna, Victor J. Callan, and Cindy Gallois, 48
4 Comparing Development Communication / Jan Servaes, 64
5 Comparing Computer-Mediated Communication / Kevin B. Wright and Joshua Averbeck, 81
6 Comparing Visual Communication / Marion G. Müller and Michael Griffin, 94
7 Comparing Intercultural Communication / Young Yun Kim, 119
8 Comparing Language and Social Interaction / David Boromisza-Habashi and Susana Martínez-Guillem, 134
9 Comparing Gender and Communication / Gertrude J. Robinson and Patrice M. Buzzanell, 148
10 Comparing Health Communication / John C. Pollock and Douglas Storey, 161
III. CENTRAL RESEARCH AREAS
11 Comparing Media Systems / Jonathan Hardy, 185
12 Comparing Media Systems: A Response to Critics / Daniel C. Hallin and Paolo Mancini, 207
13 Comparing Media Policy and Regulation / Manuel Puppis and Leen d'Haenens, 221
14 Comparing Media Markets / Robert G. Picard and Loris Russi, 234
15 Comparing Media Cultures / Nick Couldry and Andreas Hepp, 249
16 Comparing Journalism Cultures / Thomas Hanitzsch & Wolfgang Donsbach, 262
17 Comparing Public Relations / Katerina Tsetsura and Anna Klyueva, 276
18 Comparing Election Campaign Communication / Frank Esser and Jesper Strömbäck, 289
19 Comparing News on National Elections / Frank Esser and Jesper Strömbäck, 308
20 Comparing News on Europe: Elections and Beyond / Claes H. de Vreese and Hajo G. Boomgaarden, 327
21 Comparing News on Foreign and International Affairs / Pamela J. Shoemaker, Akiba Cohen, Hyunjin Seo and Philip Johnson, 341
22 Comparing Cross-border Information Flows and their Effects / Pippa Norris, 353
23 Comparing Entertainment and Emotions / Holger Schramm and Mary Beth Oliver, 370
24 Comparing Media Use and Reception / Uwe Hasebrink, 382
25 Comparing Effects of Political Communication / Rüdiger Schmitt-Beck, 400
IV. CONCEPTUAL AND METHODOLOGICAL ISSUES
26 Challenges to Comparative Research in a Globalizing Media Landscape / Sonia Livingstone, 415
27 Comparative Research Designs: Toward a Multilevel Approach / Jack M. McLeod and Nam-Jin Lee, 430
28 Comparative Survey Research / Janet A. Harkness, 445
29 Comparative Content Analysis / Patrick Roessler, 459
30 Securing Equivalence: Problems and Solutions / Werner Wirth and Steffen Kolb, 469
31 Analyzing Comparative Data: Opportunities and Challenges / Rens Vliegenthart, 486
V. CONCLUSION
32 Challenges and Perspectives of Comparative Communication Inquiry / Thomas Hanitzsch and Frank Esser, 501