"Organizations strive to persuade the public to change beliefs or behavior through expensive media campaigns. Designers painstakingly craft resonant and culturally sensitive messaging that will motivate people to buy a product or take active steps to improve their health. But once these campaigns le...ave the controlled environments of focus groups and advertising agencies, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In 'Best Laid Plans', Terence E. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy." (Back cover)
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"Christiaan scrutinizes existing concepts of cultural and creative industries, as applied in public policies in African countries and largely inluenced by programmes of intergovernmental development agencies. He then searches for empirical evidence of their true value for human development. He looks... into the role of the music industries in Ghana and Burkina Faso in particular and in doing so is able to draw conclusions on the potential and deicits in the existing development approaches for these areas. He considers the cultural industries as a source for diversity that goes beyond the economic debate on growth, and looks into possibilities to build more organic relations between existing concepts, policies and practices. This research will undoubtedly advance cultural policy thinking and debate in Europe on three levels: it gives an insight into the way a European debate resonates and has a meaning in a global perspective; it advances the empirical understanding of the cultural industries in West Africa and; it challenges the extent to which European action can and should inform progress of the cultural industries elsewhere." (Foreword, p.10)
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"In today's Africa racism and ethnicity have been implicated in serious conflicts - from Egypt to Mali to South Africa - that have cost lives and undermined efforts to achieve national cohesion and meaningful development. Racism, Ethnicity and the Media in Africa sets about rethinking the role of me...dia and communication in perpetuating, reinforcing and reining in racism, absolute ethnicity and other discriminations across Africa. It goes beyond the customary discussion of media racism and ethnic stereotyping to critically address broader issues of identity, belonging and exclusion. Topics covered include racism in South African newspapers, pluralist media debates in Kenya, media discourses on same-sex relations in Uganda and ethnicised news coverage in Nigerian newspapers." (Publisher)
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"Education and language skills are the main factors that influence which platform women access most frequently. Daily TV use is similar for men and women but women tend to lag men in frequent radio and internet use. Once a country reaches a critical mass in mobile penetration, gaps between both male... and female ownership levels decrease. The largest gaps exist in countries that are still developing mobile capacity." (Summary, p.35)
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"Der Autor porträtiert 23 Länder aus sechs Weltregionen. Anschließend bildet er mittels des pragmatischen Differenz-Ansatzes sechs Modelle heraus: Das liberale Modell, das Public-Service-Modell, das Klientel-Modell, das Schock-Modell, das Patrioten-Modell und das Kommando-Modell. Dabei zeigt sich...: In Ländern wie China, Syrien, dem Iran oder auch Weißrussland fungieren die Medien als Lautsprecher der Herrschenden. In den USA, Brasilien oder auch Deutschland und Frankreich sind sie eher Widersprecher. Doch auch dazwischen gibt es ein breites Feld von Ländern wie Russland, Libanon oder Italien, in denen eine Ambivalenz zwischen Lautsprechern und Widersprechern besteht, deren Kräfteverhältnis sich immer wieder verschieben kann." (Verlag)
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"This issue of Australian Religion Studies Review examines the intersection of religion and celebrity, both major discourses in the modern world. The six articles examine the imbrication of celebrity with: three traditional religions, Christianity, Islam and Buddhism; the new religion of Candomblé;... and contemporary spiritual trends such as spiritual tourism, secular equivalents of religion like the Olympic Games, and the veneration of sports stars by fans. The study of the impact of celebrity on religion is still in its infancy, and the contributions to this special issue of Australian Religion Studies Review demonstrate both the rich results that such studies can yield, and the range and diversity of subjects that would repay future research." (p.227)
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"Low cost, modern information and communication technologies (ICTs), including mobile phones, multifunction MP3 recorders, and interactive voice response (IVR) can dramatically increase the capacity of rural radio to help farmers improve food security in Sub-Saharan Africa. Weekly SMS alerts sent to... the phones of listeners 30 minutes prior to a broadcast can boost radio campaign listenership by up to 20%. Two-thirds of partner broadcasters identified the internet as the most important ICT tool in the production of farm radio programs. Farmers who participated in the design and implementation of radio programming with the help of ICTs were four times more likely than those in passive listening communities to adopt agricultural improvements promoted on the radio. 61% of extension agents surveyed said the reach and impact of their extension work was substantially improved because they could be heard on radio programs through call-out programs." (Executive summary, p.5)
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"Many Ghanaians do not understand the science of climate change, although they have noticed changes in the weather and seasons. They tell of rising temperatures, extended periods of drought and increasing variability in seasonal rainfall. Most people, however, do not connect these with global climat...e change. Changes in climate are not noticed by Ghanaians in isolation from broader environmental changes. People in Ghana are keenly aware of environmental degradation and natural resource depletion. They make little distinction between environmental degradation and climate change. Drought and crop failure are causing frustration and despair. Farmers and pastoralists do not have a sense of how they would cope if the problems became worse. other issues that people are worried about include bush burning, deforestation, flooding, pollution and poor sanitation. opinion leaders are particularly concerned for rural communities and the urban poor. There is a strong tendency for Ghanaians to hold themselves individually and collectively responsible for local changes in the weather. They believe that their own activities, such as cutting down trees and burning the bush, have directly brought about these changes. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Ghana." (Executive summary)
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"Copyright laws and policies cover many controversial issues that are linked to different disciplines, in science, culture, technology, economics, law and other fields. The concepts and issues in the field are also approached from different perspectives and with different political and economic agen...das, sometimes in a misleading context, and often in an imprecise manner. For this reason, policymaking in the area of copyright, particularly in developing countries, has at best been guesswork and at worst uninformed. At the international level, debates and rule-making on copyright, as with other IP, are punctuated with propaganda, anecdotes and dogma. This is what Nobel Laureate Joseph Stiglitz and others have called ‘faith-based’ policymaking. Evidence to justify particular policies or laws is rare. Evidence of the real world impact of specific copyright or, for that matter, other IP laws or policies, is almost unheard of. The ACA2K project is unique because the work summarised in this book provides evidence both for policymaking and of the impacts of copyright in the real world. But this book, and the work of the ACA2K project, is not pioneering only because of the illuminating findings in all the eight study countries. It is pioneering also because of the replicable research methodology developed, and the interdisciplinary collaboration in an area that is usually seen as a preserve of lawyers. The project is also of immense importance because of its focus on education and learning materials in Africa, where copyright is always associated with the positive aspects of promoting African music and culture. This research tells us that while copyright laws and policies might have positive effects in one sector, the same is not necessarily universally true. Other project outcomes, such as building networked research capacity on the areas of IP, knowledge governance and development, and the exploratory work on examining the gender aspects of copyright and access, are also ground-breaking." (Foreword)
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"This book is about the many ways in which mobile phones are being appropriated by Africans and how they are transforming and are being transformed by society in Africa. A case study from Karthoum (Sudan) shows, how mobile phones are reshaping relationships in a Muslim society, where they enable wom...en to organize their lives more independently. In Cameroon, the mobile allows traditional healers to assist sick people who are originally from their area but are now far away, sometimes even in Europe or the USA. Another study from Burkina Faso highlights the growing importance of text messaging - as contrary to the overstated orality both of African societies and of the mobile phone. The nine chapters in this volume all show aspects of an emerging mobile culture, be it the linkage between the rural and the urban in Burkina Faso, the youth in Ghana or traders in Tanzania. In all of these, the authors observe a reshaping of social and economic hierarchies in society. Based on the illustrative case studies and its multi-dimensional approach this book is highly recommended reading." (CAMECO Update 3-2009)
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"This World Bank study discusses secondary textbook and school library availability in Africa, its cost and financing, and its distribution and publishing. The study’s objective was to analyze the issues and provide some options and strategies for improvement. Reforms are urgently required in the ...secondary school systems of most African countries in order to: (i) reduce the number of textbooks and reference books required by secondary education curricula; (ii) reduce the unit costs of textbooks; (iii) increase the target book life thus increasing cost amortization and reducing annual textbook fees/budgets; (iv) increase the financing allocated to textbook provision from either government or parents, and (v) ensure that curricula change does not make expensive materials redundant too early or too often. The authors of the study believe that if a reliable market exists local publishing can develop to service it, even in direct competition with multinationals; and that the market does not necessarily have to be large, but that the critical factor is predictability. If publishers are confident that funding will be available, from whatever source, year after year, then local publishing will emerge to serve that market. This, it is argued, is perhaps most clearly demonstrated in Botswana where a tiny but reliable and reasonably predictable secondary school sector has five competing approved textbooks in some secondary subjects." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2556)
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"This collection of writing on community media describes attempts at local media development and case studies of functioning projects. It presents a range of perspectives on grassroots media originating from community groups; research representing participant observation; hands-on community involvem...ent; service on international boards of directors; content analysis; and ethical inquiries. The book draws on both theoretical and practical examples from Australia, Bangladesh, Belgium, Brazil, Canada, Germany, Ghana, India, Israel, Kazakhstan, Latin America, Native Americans, Singapore, Spain, Thailand, Turkey, and includes perspectives ranging from cyberdating to ethics and policy-making. Sections include Aboriginal/Indigenous Experiences, Current Case Studies, and Virtual Community Visions. It intends to appeal to a range of academic disciplines, community media groups, and people who work in their local cable television centres in order to provide an alternative voice to mainstream media." (https://www.comminit.com)
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"Some recommendations can be made to Radio Progress and its community. The station seems to provide the Upper West people with what they needed – a voice to make themselves heard and to communicate with each other. Since the research showed that most limitations are due to the restraints in financ...ial stability some stronger effort to receive funding would be advisable. Without undermining the non-profit character, Radio Progress could put more emphasise on some fundraising activities. More financial flexibility could solve most of the limitations the station is facing. Furthermore, the station board should pay more attention to a stable coordination of the station. The formerly absent and recently not existing coordination might bear negative impact on the staff motivation. Moreover, this rather unorganised coordination possibly restricts a consequent performance and a stringent development of the programming as well as potential improvement strategies. Some advice can be addressed to the listening communities. The research showed how vital the listeners handle information and educative input they receive through the station and as such also from other villages. By internal clustering of information and output through internal reflection they could even intensify the mutual learning effect the programming offers. Communities could form a committee to which people can address their grievances, demands and ideas on a frequent basis and which could present these collected information to the station. Such an organised information collection and transfer could overcome a crucial obstacle to participate for many people - the restriction to call or visit the station on their own." (Recommendations, p.98)
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"The media sector in Ghana has witnessed some dramatic, positive changes over the past few years, made possible by the promulgation of the 1992 democratic Constitution and the election in 2000 of President Kufuor’s government. All interviewees agreed that democratisation and the repeal of the Crim...inal Libel Law have been the most important changes for the media sector, allowing for an explosion in the number of media houses in Ghana. Training was identified as the single most important media development initiative in the individual interviewees’ areas of work." (Summary & conclusions, p.57)
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"This research initiative assessed the key media changes and developments in seventeen African countries over the past five years and aimed at recommending intervention strategies for strengthening an independent, professional media sector. The summary report presents the main findings regarding med...ia landscapes, media legislation, media technology and equipment, journalism training and principles of media development. According to this publication "substantial evidence is provided that points to: non-sustainable and short-term approaches to projects; disconnected programmes; unneccesary competition amongst donors; and, consequently wasted investment of donor funds" (p.15). In addition, individual country reports have been released, written by renowned African media specialists and researchers. They include: Angola, Botswana, Cameroon, Democratic Republic of Congo, Ethiopia, Ghana, Kenya, Mozambique, Nigeria, Senegal, Sierra Leone, Somalia, South Africa, Tanzania, Uganda, Zambia and Zimbabwe. Each country report consists of three sections: 1) Media sector developments, 2) Challenges for future media development activities, 3) Case study: illustrating good practice in media development." (Commbox-CD)
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"This book presents conceptual and methodological issues related to the use of communication in order to facilitate participation among stakeholders in natural resource management (NRM) initiatives. It also presents a collection of chapters that focus on participatory development communication and N...RM, particularly in Asia and Africa. There are many approaches and practices in development communication, and most of them have been implemented in the field of environment and natural resource management. But, even when considering participatory approaches in NRM, communication is often limited to information dissemination activities that mainly use printed materials, radio programmes and educational videos to send messages, explain technologies or illustrate activities. These approaches, with their strengths and weaknesses, have been well documented.Participatory development communication takes another perspective. This form of communication facilitates participation in a development initiative identified and selected by a community, with or without the external assistance of other stakeholders. The terminology has been used in the past by a number of scholars to stress the participatory approach of communication in contrast with its more traditional diffusion approach. Others refer to similar approaches as participatory communication for development, participatory communication or communication for social change.In this publication, participatory development communication is considered to be a planned activity that is based on participatory processes and on media and interpersonal communication. This communication facilitates dialogue among different stakeholders around a common development problem or goal. The objective is to develop and implement a set of activities that contribute to a solution to the problem or the realization of a goal, and which support and accompany this initiative. This kind of communication requires moving from a focus on information and persuasion to facilitating exchanges between different stakeholders to address a common problem, to develop a concrete initiative for experimenting with possible solutions, and to identify the partnerships, knowledge and materials needed to support these solutions." (Preface)
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"Community radio is best understood against the background of the other forms of broadcasting, namely public service, and commercial or private broadcasting. Unlike these, community broadcasting is not state-owned, but rather community-owned and managed. Neither is it aimed at profit-making, but at ...facilitating communication in communities not specifically served by the mass media broadcasters. From simple death announcements to community mobilization to clean up market places or prevent crime, to promoting cross-gender dialogue, to civic education, community radio gives voice to rural and urban oft marginalized communities. This book traces the development of community radio in Europe and the Americas, and eventual rooting in Africa, all the wile noting its great contributions to development in communities. The author presents a continental overview, and an in-depth analysis of the broadcasting in Ghana, South Africa and Zambia, each with its specific legal, politico-historical milieus and community radio case studies." (Back cover)
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"The synthesis of literature quoted in the bibliography and the country reports portrays the public library movement in Africa as being very weak, with numerous problems regarding financial constraints, lack of human resources, outdated materials and poor use. The only sector of the African populati...on that uses public libraries is school children. However, each country report illustrated that children do not use the materials held in the library but use libraries primarily as places for study, because they are quieter and more spacious than their homes. The consensus of opinion seems to be that African librarians need to rethink what a public library is all about, in terms of what is needed, what will be used, and what is sustainable in Africa. Perhaps some new and more viable visions will result. In particular, public libraries in Africa need to start to be more aggressive and introduce services that are attractive to the users. Librarians must begin to know their potential users, and not only assume that they are school children. More dynamism and more involvement of the user community, extended to all users - school children, adults, literates, non-literates and neo-literates - are required for the improvement of public library services." (Synthesis Report Abstract, p.3)
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