"This book presents conceptual and methodological issues related to the use of communication in order to facilitate participation among stakeholders in natural resource management (NRM) initiatives. It also presents a collection of chapters that focus on participatory development communication and NRM, particularly in Asia and Africa. There are many approaches and practices in development communication, and most of them have been implemented in the field of environment and natural resource management. But, even when considering participatory approaches in NRM, communication is often limited to information dissemination activities that mainly use printed materials, radio programmes and educational videos to send messages, explain technologies or illustrate activities. These approaches, with their strengths and weaknesses, have been well documented.<NZ>Participatory development communication takes another perspective. This form of communication facilitates participation in a development initiative identified and selected by a community, with or without the external assistance of other stakeholders. The terminology has been used in the past by a number of scholars to stress the participatory approach of communication in contrast with its more traditional diffusion approach. Others refer to similar approaches as participatory communication for development, participatory communication or communication for social change.<NZ>In this publication, participatory development communication is considered to be a planned activity that is based on participatory processes and on media and interpersonal communication. This communication facilitates dialogue among different stakeholders around a common development problem or goal. The objective is to develop and implement a set of activities that contribute to a solution to the problem or the realization of a goal, and which support and accompany this initiative. This kind of communication requires moving from a focus on information and persuasion to facilitating exchanges between different stakeholders to address a common problem, to develop a concrete initiative for experimenting with possible solutions, and to identify the partnerships, knowledge and materials needed to support these solutions." (Preface)
Contents
I: INTRODUCTION
Facilitating Dialogue, Learning and Participation in Natural Resource Management / Guy Bessette, 3
II: REGIONAL PERSPECTIVES
Participatory Development Communication: An Asian Perspective / Nora Cruz Quebral, 35
Participatory Development Communication: An African Perspective / S. T. Kwame Boafo, 41
III: PARTICIPATORY DEVELOPMENT COMMUNICATION IN ACTION
The Old Woman and the Martins: Participatory Communication and Local Knowledge in Mali / N'Golo Diarra, 51
Introducing Participatory Development Communication within Existing Initiatives: A Case from Egypt / Rawya El Dabi, 57
Goats, Cherry Trees and Videotapes: Participatory Development Communication for Natural Resource Management in Semi-Arid Lebanon / Shadi Hamadeh, Mona Haidar, Rami Zurayk, Michelle Obeid and Corinne Dick, 62
From Resource-Poor Users to Natural Resource Managers: A Case from West Java / Amri Jahi, 68
Participatory Research and Water Resource Management: Implementing the Communicative Catchment Approach in Malawi / Meya Kalindekafe, 76
Communication Across Cultures and Languages in Cambodia / Lun Kimhy and Sours Pinreak, 84
Talking with Decision-Makers in North-Eastern Cambodia: Participatory Development Communication as an Evaluation Tool / Lun Kimhy, 89
From Rio to the Sahel: Combating Desertification / Ahmadou Sankaré and Yacouba Konaté, 94
Engaging the Most Disadvantaged Groups in Local Development: A Case from Viet Nam / Le Van An, 106
Conserving Biodiversity in the Democratic Republic of the Congo: The Challenge of Participation / Pierre Mumbu, 115
The Word that Quenches Their Thirst: Rural Media and Participatory Development Communication in Burkina Faso / Souleymane Ouattara and Kadiatou Ouattara, 122
Growing Bananas in Uganda: Reaping the Fruit of Participatory Development Communication / Nora Naiboka Odoi, 129
Giving West African Women a Voice in Natural Resource Management and Policies / Rosalie Ouoba, 136
Water: A Source of Conflict, a Source of Cohesion in Burkina Faso / Karidia Sanon and Souleymane Ouattara, 146
Experimenting with Participatory Development Communication in West Africa / Fatoumata Sow and Awa Adjibade, 153
Strategic Communication in Community-Based Fisheries and Forestry: A Case from Cambodia / Jakob S. Thompson, 158
Paving the Way for Creating Space in Local Forest Management in the Philippines / Cleofe S. Torres, 168
IV: COMMUNICATION TOOLS AND PARTICIPATORY APPROACHES
Communication Tools in the Hands of Ugandan Farmers / Nora Naiboka Odoi, 175
From Information to Communication in Burkina Faso: The Brave New World of Radio / Souleymane Ouattara and Kadiatou Ouattara, 181
And Our 'Perk' Was a Crocodile: Radio Ada and Participatory Natural Resource Management in Obane, Ghana / Kofi Larweh, 191
Burkina Faso: When Farm Wives Take to the Stage / Diaboado Jacques Thiamobiga, 197
How the Parley Is Saving Villages in Burkina Faso / Diaboado Jacques Thiamobiga, 207
V: COLLABORATIVE LEARNING IN PARTICIPATORY DEVELOPMENT FOR NATURAL RESOURCE MANAGEMENT
Forging Links between Research and Development in the Sahel: The Missing Link / Claude Adandedjan and Amadou Niang, 217
Isang Bagsak South-East Asia: Towards Institutionalizing a Capacity-Building and Networking Programme in Participatory Development Communication for Natural Resource Management / Maria-Celeste H. Cadiz and Lourdes Margarita A. Caballero, 221
Implementing Isang Bagsak in East and Southern Africa / Chris Kamlongera and Jones Kaumba, 230
Reflections on Participatory Development and Related Capacity-Building Needs in Egypt and the Arab Region / Waad El Hadidy, 240
Implementing Isang Bagsak: Community-Based Coastal Resource Management in Central Viet Nam / Madeline Baguio Quiamco, 249
Building Communication Capacity for Natural Resource Management in Cambodia / Jakob S. Thompson and Mario Acunzo, 257
Implementing Isang Bagsak: A Window to the World for the Custodians of the Philippine Forest / Theresa H. Velasco, Luningning A. Matulac and Vicenta P. de Guzman, 264
VI: CONCLUSION
Facilitating Participatory Group Processes: Reflections on the Participatory Development Communication Experiments / Chin Saik Yoon, 273
Selected Readings / C. V. Rajasunderam, 286