"Low cost, modern information and communication technologies (ICTs), including mobile phones, multifunction MP3 recorders, and interactive voice response (IVR) can dramatically increase the capacity of rural radio to help farmers improve food security in Sub-Saharan Africa. Weekly SMS alerts sent to the phones of listeners 30 minutes prior to a broadcast can boost radio campaign listenership by up to 20%. Two-thirds of partner broadcasters identified the internet as the most important ICT tool in the production of farm radio programs. Farmers who participated in the design and implementation of radio programming with the help of ICTs were four times more likely than those in passive listening communities to adopt agricultural improvements promoted on the radio. 61% of extension agents surveyed said the reach and impact of their extension work was substantially improved because they could be heard on radio programs through call-out programs." (Executive summary, p.5) "As part of a 42-month action research program called The African Farm Radio Research Initiative (AFRRI), Farm Radio International (FRI) partnered with 25 radio stations in five African countries to implement a series of ICT packages designed to enhance farm radio programming. In partnership with World University Service of Canada (WUSC) and funding from the Bill & Melinda Gates Foundation, AFRRI’s aim was to discover, document, and disseminate best practices for using radio-based communications to enhance food security in Africa." (p.6)