"TV is the main information platform by far, but the importance of individual channels varies by region and modes of access. Population is divided between those with access to non-State TV and those without. While most express generic satisfaction with media, actual opinions about specific channels
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vary. At the national level, the impact of digital media remains modest, and electronic data sharing is still a niche phenomenon. There is a huge gender disparity regarding access to Internet and mobile." (Conclusions, page 43)
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"This article describes the views of parents, children, and teachers concerning media use by Indonesian children. Survey data of parents (N=462), children (N=589), and teachers (N=104) show that children see themselves as more advanced users of new media than their parents. Their perception of their
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media experiences is also markedly different from that of their parents, while teachers' views are comparable to those of the parents. The latter claim to have established media use rules, which children tend to view as guidelines subject to debate rather than binding instructions. There is different use of old versus new media, parents show little awareness of or involvement with newer media." (Abstract)
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"The majority of Somalis (65.6%) access news at least once per day. More than one in four Somalis (27.9%) share news daily or most days. Radio is the most popular means for obtaining news in Somalia, with more than four in five (83.9%) reporting they get news via radio at least once per week. More t
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han seven in 10 Somalis (72.4%) say they personally own a mobile phone." (Page 1)
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"In assessing attitudes toward the media, one notable finding was a vote of confidence for improved quality of news media reporting between 2011 and 2013 with a majority of adults agreeing that it has improved in six of the eight countries surveyed. This optimism is also reflected in overall percept
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ions of media credibility in such countries as Saudi Arabia, Jordan, Qatar and the UAE, while less so in more volatile states including Egypt, Lebanon and Tunisia. Internet use is strongest in the Gulf countries—UAE, Qatar, Bahrain and Saudi Arabia and lowest in the most populous Arab country, Egypt, which appears in question after question to be a media-poor country in spite of its large population. Only in Qatar is the internet regarded as a more important source of news than is television. In all countries respondents are multi-media users, of course. In the midst of great enthusiasm for the internet, the importance of satellite television, notably Al Jazeera, is the most popular source for news and public affairs across the region. While its popularity varies by country depending on local sources of news and other factors, Al Jazeera was mentioned by respondents in every country surveyed as a top source of news. At the same time, social networking is nearly universal among those online and no other social media site comes close to Facebook in popularity. Twitter and Google+ also get high marks in Bahrain, Saudi Arabia and UAE. Although critics once complained “that the internet only speaks English,” Arabic language use exceeded that of English across the region on most media platforms." (Introduction, page 8)
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"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
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the country, including in both urban (98.6%) and rural (97.0%) households. Even among Vietnamese with no formal education or those who say they are finding it “very difficult” to get by on their current income, at least nine in 10 have a TV in their homes (96.0% and 90.4%, respectively). By contrast, radio and computer ownership, as well as home Internet access, are more common among Vietnamese at higher socioeconomic levels. Not only are televisions nearly universal in Vietnamese households; almost all adults (97.1%) say they use TV at least weekly to get news. Word-of-mouth and SMS/text messaging are the next most commonly used means for receiving news, though much of this news is personal in nature. Just over one-quarter of Vietnamese overall use radio, the Internet and print media. Though radio use is comparable in rural areas and cities, urban Vietnamese are more likely to get news weekly online or via newspapers and magazines. Weekly use of radio for news is equally common among urban (28.0%) and rural (27.7%) areas, but rises to about one-third (34.3%) among Vietnamese with at least a high school education. Not surprisingly, past-week use of the Internet for news is more common in urban (36.1%) than rural (22.3%) areas and trends sharply upward with education. A majority (56.3%) of Vietnamese with a high school education or more have gone online for news in the past week. Among Hanoi residents with at least a high school education, that figure rises to 64.8%; in Ho Chi Minh City, it is 71.3%." (Page 1)
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"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39)
"S
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trategic Considerations for Communicating With Somalis: Role of foreign media remains extremely important. Radio is still the most widely used news medium, across all regions. Heavy access to and usage of alternative platforms opens up additional opportunities. Any communications strategy must include digital and mobile, with potentially greater short-term payoff than elsewhere in Africa." (Slide 54)
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"The finding of the research reveals that majorities (90%) of the farmers were males, within their active productive ages (31-42 years) and 50% of them had attained Islamic education. Most of the farmers obtained agricultural information through radio agricultural programmes (97.8%) out of which maj
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ority had access to information through the format of presentation or discussion by an expert and or the extension workers (77.8%). The finding also revealed that farmers adopted the information disseminated through radio, which was found to be highly relevant (32.2%) to the farmers agricultural activities. Farmers gained the knowledge of agricultural management practices (26.7%), prevention of post harvest losses (17.8%) and appropriate application of fertilizer (16.7%), and which was found to be very important and effective to majority (97.8%) of the farmers agricultural activities." (Abstract)
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"Esta investigación, en líneas generales, ha permitido establecer que la televisión es el medio preferido para informarse y está situada en los extremos de la credibilidad: se le cree o no se le cree. La población se informa principalmente para 'estar al tanto' e interrelacionarse y de manera s
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ecundaria para ejercer sus derechos ciudadanos. El trabajo de los periodistas es mejor valorado que la calidad de las noticias. Los periodistas de los medios nacionales son mejor valorados que los que trabajan en los medios locales. El Derecho a la Información y la Comunicación aún no está suficientemente posicionado y sólo es conocido de forma parcial." La consulta ciudadana se llevó a cabo en todas las capitales departamentales del país y la ciudad de El Alto, mediante la aplicación de un cuestionario a las personas mayores de 18 años que acudieron voluntariamente a responderlo (3.150 personas). "Dado que la consulta no fue aplicada según muestreo probabilístico, sus resultados no son estadísticamente representativos; sin embargo, sí son válidos como expresión de las percepciones de sectores de la población urbana del país interesados en la situación actual de la información y la comunicación." (Conclusiones, página 34)
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"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and
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its rural population. Shortcomings in information are presumed to be one essential element that might hinder the uptake of new methods that are made available by agricultural research. For this purpose a survey with 600 small-scale farming household was conducted, investigating the information needs and patterns. The main results of the survey point to (a) the dominating role of radio as the main media channel used by almost all farmers for receiving agricultural information and much less the mobile phone that is thought by Western donors and NGOs to be the new information tool (b) the high credibility of Government extension services as the most trustworthy source regarding agricultural information although farmers bemoan the fact that extension officers are difficult to reach and less available than expected, and (c) the apparent gap between what farmers need and what they get in two respects: They mainly get technical information, for example on new varieties, planting methods or new crops, but they also want more information on markets, gaining more income and more basic knowledge. They prefer to receive information as a comprehensive package and not isolated bits. Secondly, they prefer another mode of getting information, not the usual top down approach with little explanation, but a comprehensive mode which provides them with various options accompanied by a lot of explanation. Surprisingly, many farmers say that they lack even basic knowledge of good agricultural practice." (Executive summary)
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"Entre ver televisión, escuchar radio, leer diarios/revistas y navegar por Internet, los peruanos le dedican más de 12 horas con treinta minutos al consumo de medios de comunicación." (Página 5)
"With more than 125 million individuals using the Internet in the Arab region, and more than 53 million actively using social networking technologies, the DSG Governance and Innovation Program in partnership with Bayt.com conducted a regional survey to examine internet usage trends in the Arab regio
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n. This white paper examines trends across four dimensions: 1. Access to the internet and internet-enabled devices, 2. Quality and quantity of time spent online, 3. Frequency of internet usage, 4. Attitudes and trends toward social media." (Page 1)
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"Con excepción del consumo de radio y televisión abierta -que es bastante transversal-, los resultados dan cuenta de una “dieta medial” altamente diferenciada entre los individuos en situación de pobreza y el resto de la población. Esta diferencia se ve especialmente reflejada en el consumo
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de diarios impresos, la televisión de pago y de medios digitales. Finalmente, se observa un patrón de uso de redes sociales muy distinto en los sectores en situación de pobreza, especialmente en el caso de Twitter. Este grupo de la población no sólo tiene un nivel de acceso más bajo a estas tecnologías, sino que también las ocupa de manera distinta al resto. Por ejemplo, los comentarios respecto a temas políticos o de interés públicos son escasos, predominando un uso más privado o familiar. Además, las redes de contactos de las personas en situación de pobreza son mucho menos extensas y es probable que suelan estar compuestas por muchos familiares y conocidos, lo que reduce el potencial de las redes para acceder a nuevas ideas y espacios de conversación." (Página 5)
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"As expected, the general media environment in South Sudan is highly varied, with sharp distinctions between the capital city of Juba and the rest of the country, which is largely rural. A key difference here involves language use and understanding, with rural areas dominated by local/tribal languag
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es while the vast majority of people who can speak and understand Classical/Simple Arabic and/or English live in Juba. The rural-urban divide in South Sudan is crosscut further by significant differences with respect to age and gender; males and younger generations are much more likely to speak Arabic and/or English while also having greater levels of education and literacy. Radio remains the most accessible source of information for the vast majority of people in South Sudan, though once again males and younger generations have greater access to radio as well as to other technology-based sources of information. Computers and televisions remain largely insignificant to South Sudanese; nearly half of all respondents did not have immediate access to media devices or technologies of any kind. Despite the popularity of radio as an information source, just over half of South Sudanese are non-listeners, largely because they do not own or have access to a radio. Since lack of access/ownership applies to an even greater extent with respect to other technological devices (i.e., mobile phone, television, or computer/Internet), many people get their information by relying solely on their personal social networks and via face-to-face communication." (Pages vi-vii)
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"The overall objective of the research is to provide the Foreign & Commonwealth Office and its Libyan Government counterparts with an updated assessment of the Libyan media landscape that measures consumption habits, perceptions of trust towards certain outlets, and attitudes towards government invo
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lvement in Libyan media, leading to recommendations for improving communication between the Libyan Government and the Libyan people. This report is a collection of the most informative results from this research, which was conducted across Libya’s 22 districts between February and April 2013. Overall, the project involved interviewing 3,196 randomly-selected Libyans with a 65-question questionnaire, together with 26 Paired Interviews and 40 Key Informant Interviews covering most of the influential television, radio and publications outlets." (Executive summary)
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"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new
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s source; Google is a critical tool. How to reach Vietnamese Audiences: find ways to share content that is most important to residents; look to new media and focus on engagement and sharing; optimize placement on search results." (Closing thoughts, slide 48)
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"Der Fokus ist auf die angestrebte Umwandlung des Staatssenders Radio Television Afghanistan in einen öffentlichen Sender gerichtet. In Experteninterviews mit Vertretern dreier relevanter Akteursgruppen und einer schriftlichen Rezipientenbefragung wurde unter anderem herausgefunden, dass RTA eine h
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erausgehobene Rolle im Nationbuilding-Prozess zugesprochen wird." (Klappentext)
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