"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (slide 39)<NZ>"Strategic Considerations for Communicating With Somalis: Role of foreign media remains extremely important. Radio is still the most widely used news medium, across all regions. Heavy access to and usage of alternative platforms opens up additional opportunities. Any communications strategy must include digital and mobile, with potentially greater short-term payoff than elsewhere in Africa." (slide 54)