"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
...
edia Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor's Manual, discussion questions, short exercises and links to additional resources." (Publisher description)
more
"Is a given treatment, intervention, or program worth it? How can a program do more or better with less? Evaluating the costs of a program can be the missing link between a superficial evaluation and one that will get changes made and funding delivered. In accessible language and without complex for
...
mulas, this book provides a roadmap for measuring program costs and outcomes and analyzing cost-effectiveness, cost-benefit, and cost-utility. Also explained are simplified ways to use economic appraisal methodologies—such as net present valuation, internal rate of return computation, and payback period determination—in a cost-inclusive evaluation. Instructive examples span a range of human services, education, and health care contexts." (Publisher description)
more
"Die Rezeption von Filmen und Fernsehsendungen ist sowohl vom Wissen und den Emotionen der Zuschauer:innen als auch von sozialen Kontexten abhängig. Es reicht daher nicht aus, die "Sprache" von Film und Fernsehen zu analysieren, sondern es müssen auch die Form, die Gestaltung, die Dramaturgie und
...
der Inhalt auf die Kontexte der Rezeption bezogen werden. Dieses Standardwerk von Lothar Mikos ist eine erprobte Anleitung zur Durchführung von Film- und Fernsehanalysen. In der 4. Auflage neu hinzugekommen sind u. a. eine Beispielanalyse zum transmedialen Storytelling in der Echtzeiterzählung "DRUCK" sowie ein Vergleich zur transatlantischen Narration in den Serien "Borgia" und "Die Borgias". Ein Must-have für alle, die Filme und Fernsehsendungen systematisch untersuchen wollen." (Verlagsbeschreibung)
more
"Digitalisierung, Transnationalisierung und Kommerzialisierung stellen die Medienpolitik vor große Herausforderungen. Wie kann sichergestellt werden, dass Medien und Plattformen ihre wichtige Funktion in einer demokratischen Gesellschaft erfüllen? In diese Thematik führt Manuel Puppis systematisc
...
h und umfassend ein. Er vermittelt die Grundlagen für eine kritische Auseinandersetzung mit Medienpolitik, Medienregulierung und Media Governance. Problemorientiert und international vergleichend diskutiert er die verschiedenen Themenbereiche der Medienpolitik in Europa – von Medienkonzentration über den öffentlichen Rundfunk, Medienförderung, Plattformen und Algorithmen bis hin zu Medienkompetenz und Datenschutz." (Verlagsbeschreibung)
more
"Ethics for Journalists critically explores many of the dilemmas that journalists face in their work and supports journalists in good ethical decision-making. From building trust, to combatting disinformation, to minimizing harm to vulnerable people through responsible suicide reporting, this book p
...
rovides substantial analysis of key contemporary ethical debates and offers guidance on how to address them. Revised and updated throughout, this third edition covers: the influence of press freedom and misinformation on trust; the novel ethical challenges presented by social media; the need for diversity of sources and in the newsroom, specifically relating to gender, ethnicity, sexual orientation and disability; issues around vulnerable people-reporting traumatic events, bereaved people, suicide and privacy; health journalism and reporting a pandemic; the impact of regulation on professional standards." (Back cover)
more
"Fotografie ist das Individual- und Massenmedium unserer Zeit. Durch die Digitalisierung hat es für die Bildungsarbeit zusätzliche Relevanz erhalten. Mit dieser Publikation wird Fotopädagogik im Kontext von Kultureller Bildung entlang der Schlüsselbegriffe Subjektorientierung, Teilhabe, wertsch
...
tzende Lernkultur, Diversität, multimodales und digitales Lernen theoretisch begründet. Die Beiträge und Praxisbeispiele veranschaulichen die neuen Potenziale des Bildungsmediums Fotografie für die kreative Arbeit und bieten Argumente für dessen kritische Reflexion." (Verlagsbeschreibung)
more
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium
...
and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication"--
more
"This open access book presents an interdisciplinary approach to reveal biases in English news articles reporting on a given political event. The approach named person-oriented framing analysis identifies the coverage's different perspectives on the event by assessing how articles portray the person
...
s involved in the event. In contrast to prior automated approaches, the identified frames are more meaningful and substantially present in person-oriented news coverage." (Publisher description)
more
"Showing how evaluation practice looks when guided by theory, the third edition of the influential "theory tree" book is significantly revised with over 80% new material, including a greater focus on equity and theories over theorists. Chapters from leading authorities describe the goals of each the
...
ory; the type of evaluation for which it is appropriate (formative, summary formative, summative, adaptive); the size of the program for which it is most applicable; specific prescriptions; and observable actions that help to define the theory. Readers are given the tools to select suitable approaches for the size, contexts and stage of an evaluation and their own personal values. New to this edition: chapters on culturally responsive evaluation, indigenous evaluation, and developmental evaluation; organized around theories rather than individual theorists; increased attention to practical applications, including a chapter distilling the goals, methods, and standards of evaluations based on each theory; and a case study chapter on the role of theory in evaluation policy." (Publisher description)
more
"Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, educat
...
ion and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences." (Publisher description)
more
"L’avvento dell’era digitale ha interessato sempre più il settore di ricerca delle scienze della comunicazione con notevoli ricadute anche in campo catechetico. Questo libro prova a rispondere all’esigenza di formare una nuova figura di catechista chiamato ad interagire con i “soggetti digi
...
tali” che, in misura sempre più significativa, vanno emergendo dall’attuale contesto sociale e culturale. Il testo esamina i cambiamenti in atto e tenta di descrivere gli influssi che stanno generando sulle nuove generazioni. Infatti, sono proprio i media digitali ad aver condotto ad un inarrestabile mutamento delle dimensioni cognitive, affettive, comunicative e comportamentali del soggetto." (Retrocopertina)
more
"The best-selling Environmental Communication and the Public Sphere provides a comprehensive introduction to the growing field of environmental communication. This groundbreaking book focuses on the role that human communication plays in influencing the ways we perceive the environment. Authors Phae
...
dra C. Pezzullo and Robert Cox examine how we define what constitutes an environmental problem and how we decide what actions to take concerning the natural world. The Sixth Edition explores recent events and research, including fast fashion, global youth climate strikes, biodiversity loss, disability rights advocacy, single-use plastic ban controversies, and the COVID-19 pandemic." (Publisher description)
more
"In this book, we attempt to integrate three different research approaches: (1) the traditional social-psychological approach that emphasizes cultural differences and how these differences influence communication, (2) the interpretive approach that emphasizes understanding communication in context,
...
and (3) the critical approach that underscores the importance of power and historical context to understanding intercultural communication, including postcolonial approaches. We believe that each of these approaches has important contributions to make to the understanding of intercultural communication and that they operate in interconnected and sometimes contradictory ways. In this eighth edition, we have further strengthened our dialectical approach, which encourages students to think critically about intercultural phenomena as seen from these various perspectives." (Preface, page xx)
more
"Duncan McCue's Decolonizing Journalism is the only text in Canada that teaches aspiring journalists how to build respectful, reciprocal relationships with Indigenous communities when researching and sharing their stories. It is a textbook adaptation of an online guide from one of Canada's leading i
...
ndigenous journalists. Decolonizing Journalism guides students through building critical consciousness vis-à-vis Indigenous people and communities, teaches them how to apply their journalistic skills and minds to working with communities, and offers 9 exclusive interviews with Canada's leading indigenous journalists and podcasters to provide students insight into the histories, processes, and obstacles central to decolonizing journalism and media from the inside out." (Publisher description)
more
"[This book] guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing d
...
ata, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science based degrees." (Abstract)
more
"Ziel dieses Buches ist es, kompakt und nutzerfreundlich Grundkenntnisse für die Planung, Durchführung und Anwendung von Evaluationen zu vermitteln. Hierfür greift es auf die inhaltlichen Konzepte und Unterlagen zahlreicher Kurse zur Evaluation im In- und Ausland zurück. Das Buch richtet sich an
...
Interessierte, die erst über wenige Kenntnisse im Bereich der Evaluation verfügen und sich weiterbilden möchten. Es dient sowohl Personen, die Evaluationen selbst durchführen als auch Entscheidungsträgern, die Evaluationen in Auftrag geben, aber auch denjenigen, die evaluiert werden. Alle Beteiligten an einer Evaluation sollten wissen, welche Charakteristika und Standards eine professionell und kompetent durchgeführte Evaluation auszeichnen. Die zweite Auflage wurde vollständig überarbeitet und um ein Kapitel zum Monitoring und einen Einblick in den politischen Kontext erweitert." (Verlagsbeschreibung)
more
"The Fifth Edition of the bestselling 'Utilization-Focused Evaluation' provides expert, detailed advice on conducting evaluations that promote effective use of the findings. Chock full of useful pedagogy, this book presents Michael Quinn Patton's distinctive opinions based on more than forty years o
...
f experience, and also the expertise of new co-author Charmagne E. Campbell-Patton. The authors begin by describing the essence of utilization-focused evaluation, and then outline 10 operating principles. They conclude with chapters focused on how evaluation can be used to promote a more thoughtful, equitable, and sustainable world." (Publisher description)
more
"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
...
aus der landwirtschaftlichen Praxis. Auf diese Weise schlägt das Buch eine Brücke zwischen Kommunikationsmanagement und Agrarwirtschaft und damit zwischen allgemeiner Theorie und branchenbezogener Anwendung." (Verlagsbeschreibung)
more