Filter
11
Topics
Nonprofit Public Relations: Design & Implementation
2
Online Fundraising
2
Advertising Planning & Implementation
1
Advertising Spots: Video & Television
1
Educational Films & Videos
1
Low-Budget Films
1
Social Media Marketing & Digital Public Relations
1
Social Marketing
1
Storytelling
1
Culture and Communication, Culture and Media
1
Social Media
1
Intercultural Communication, Intercultural Competencies
1
Journalistic Skills
1
Journalistic Style & Language
1
News
1
Photojournalism
1
Political Reporting
1
Nonverbal Communication, Body Language, Gestures
1
Corporate Videos
1
Media Landscapes, Media Systems, Media Situation in General
1
Video Production Skills
1
Media Effects
1
Media Psychology, Communication Psychology
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Output Type
Intercultural Communication in Contexts
New York: McGraw-Hill, 8th ed. (2022), xxxiii, 481, 22 pp.
"In this book, we attempt to integrate three different research approaches: (1) the traditional social-psychological approach that emphasizes cultural differences and how these differences influence communication, (2) the interpretive approach that emphasizes understanding communication in context,
...
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Our Brand
New York et al.: McGraw-Hill (2014), x, 221 pp.
"The purpose of this book isn’t to make you feel like your company needs to be doing everything under the sun. Instead, we’re here to share why visual storytelling is valuable and easy to adopt, even if you don’t have a massive staff or budget. Our goal in writing this book is to share a mix o
...
Mobile for Good: A How-To Fundraising Guide for Nonprofits
New York et al.: McGraw-Hill (2014), ix, 246 pp.
Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
Advertising Media Planning
New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
No-Budget Digital Filmmaking: How to Create Professional-Looking Videos for Little or no Cash
New York et al.: McGraw-Hill (2003), xiii, 317 pp.
Reporting Handbook
New York: McGraw-Hill (2002), 219 pp.
Fundamentals of Media Effects
Boston, Mass.: McGraw-Hill (2002), xix, 395 pp.
Broadcast News Handbook
New York: McGraw-Hill (2001), 476 pp.
Associated Press Guide to Photojournalism
New York et al.: McGraw-Hill, 2nd ed. (2001), 223 pp.
The International World of Electronic Media
New York: McGraw-Hill (1995), xi, 368 pp.
