"This article discusses the commodification of development programming such as news and other content in the Ghanaian media space. It uses the case of two NGOs operating in the Northern Region to examine how development programming is transmitted via FM radio stations in the region. Using in-depth i
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nterviews and observations as methodologies, the study investigates the evolving phenomenon of development NGOs buying airtime to broadcast development messages and also examines how this monetisation of development content dissemination impacts the practice of journalism as a civic act. The irony of NGOs as actors in the gift economy becoming agents of commodification of development content brings into focus the political and economic dimensions of the intersection of market and non-market relations in development practice. We argue that this trend of development programme dissemination displaces the civic responsibility of the media who are supposed to inform and educate the listening community through journalism. The article recommends policy evolution to realign the scope and focus of local media with development reporting." (Abstract)
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"This chapter will look into the Ignatian Pedagogy as it is applied in the education and practice of development communication in Xavier University - Ateneo de Cagayan, in the Mindanao island of the Philippines, I will try to relate how this pedagogy is related to mindful communication in the contex
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t of the delivery of instruction and the application of communication by key players in the community." (Page 150)
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"Exploring Journalism Practice and Perception in Developing Countries is a crucial reference source for the latest scholarly material on the impacts of development journalism on contemporary nations and the media’s responsibility to inform citizens of government and non-government activities. High
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lighting a range of pertinent topics such as media regulation, freedom of expression, and new media technology, this book is ideally designed for researchers, academics, professionals, policy makers, and students interested in the role of journalist endeavors in developing nations." (Publisher description)
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"International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are com
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bined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation." (Publisher description)
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"Drawing on case studies from all over the world – including: ‘hate radio’ in Rwanda; theatre for development in India; telenovelas in Latin America; mobile banking and money in Africa, and; GIS and humanitarianism in Haiti – thsi book will be of interest to all undergraduate and postgraduat
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e students of media and development; international development professionals, and; simply to anyone with an interest in how media does, can, or should, change the world." (Back cover)
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"This article examines trade relations in alternative food networks as a space where communication practices can prove empowering for rural communities. Drawing on a theory of diverse economies, the article offers an alternative view of the global market, highlighting the social relations that under
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pin market transactions. These relations are then explored through a case study of a farming community in South India and their interactions with private enterprises in North America and Europe. The findings demonstrate how a dialogical communication process between the two groups can contribute to farmers’ well-being beyond economic growth, creating opportunities for more permanent social change." (Abstract)
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"Discourses of development in academic institutions must be thoroughly investigated. Using a set of Development Communication (DevCom) syllabi and the theories of Xu Xiaoge (2009) and Arturo Escobar (1995), this paper qualitatively investigated on the nature and process of the constructed discourse
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of development in an academic setting from sample course syllabi content, topics and activities. Results have shown that the syllabi's content and discourse are either pro-process or pro-participation development. Moreover, the set of studied syllabi have not actively articulated the post-development paradigm. The research suggests that faculty members who teach the course revisit the constructs of DevCom by constantly including development in the content, putting the discourse of alternatives to development, and theorising on the paradigm of development communication to further establish the field." (Abstract)
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"Taking the participation in social and humanitarian campaigns of TV host and social entrepreneur Luciano Huck as a case in point, this chapter investigates how new models of celebrity civic engagement are becoming increasingly popular in Brazil. Huck belongs to a growing group of Brazilian celebrit
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ies who combine the support for social causes with private economic interests. Just like Angelina Jolie, Bono Vox, and George Clooney, Huck is frequently promoting humanitarian and environmental campaigns aiming at some of the most challenging problems facing society. The eradication of hunger in poor regions, support for actions to protect the environment, and the lessening of natural disasters are some of the most recurrent examples of civic engagement by celebrities. However, for Huck, these issues should be tackled with the assistance of the private sector. He is a champion of social entrepreneurship. His profiles on Facebook, Twitter, and Instagram are frequently used to give visibility to companies that partner with his philanthropic projects." (Page 397)
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"'Half the Sky' is an ambitious humanitarian documentary about the global crises in gender discrimination. Based on Nicholas Kristof and Sheryl WuDunn's book (Kristof and WuDunn 2010), the nearly four-hour documentary visits six countries to explore six issues: gender-based violence in Sierra Leone,
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sex trafficking in Cambodia, education in Vietnam, female genital mutilation in Somaliland, intergenerational prostitution in India, and economic empowerment in Kenya. Heather McIntosh explores the role of celebrity in telling these stories. Six American actresses, each of whom visits a country, meet local activists and survivors, and leam about the situation. Drawing on scholarship about documentary representation and celebrity, McIntosh engages critical perspectives that charge that the appearance of notable personalities simplifies complex issues, and overshadows survivors' voices. She evaluates the success of 'Half the Sky' and the film's attempt to cast celebrities as moral agents helping viewers emotionally connect to the issues and the people involved. Ultimately, she questions the film's ability to overcome the tensions between suffering and poverty, and glamour and Western privilege." (Introduction to part 7, page 380-381)
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"The application of Communication for Development (C4D) in conflict prevention, conflict reduction and post-conflict reconstruction interventions is a relatively new field. International organisations that have begun to adopt new communication & media designs in their peace work are progressively of
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fering a credible baseline to engage in the assessment of this practice. In this paper, I offer a short compendium of the evaluation frameworks I have developed through my empirical research on the impact of Communication for Development in Peacebuilding; this is presented alongside a number of reflections and followed by concluding considerations on the state of the field." (Abstract)
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"In June 2017, a group of researchers from Australian universities and practitioners from different not-for-profit organisations came together to share knowledge and experience in the study and practice of Communication for Development (C4D). This Roundtable was organised as a side-event to the RDI
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(Research for Development Impact) Network Conference, held at the University of Sydney on 13th-14th June. The aim was to strengthen the value of C4D research and practice by facilitating connections between practitioners and researchers on C4D-related research projects." (Introduction)
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"This publication is the first scoping study aimed at compiling existing evaluation cases in the field of Communication for Development as applied to agricultural and rural development initiatives. It draws on a literature review and 19 cases across Africa, Asia-Pacific, Latin America and the Caribb
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ean comparing evidence of evaluative approaches, methods and outcomes of communication programmes and rural communication services. It also provides clear indications about the need to build evidence that inform policy to advance inclusive rural communication services." (Back cover)
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"Celebrities champion global development, bringing public visibility to poverty while spotlighting neoliberal strategies as heroic adventures. The wealthy few are applauded for their noble gestures toward helping the projected grateful beneficiaries. These narratives of individual sacrifice and bene
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fit draw attention away from more complex and contextual issues of inequity and injustice. Issues of global development are of serious concern, with an increasing gap between the wealthy and the poor, impending environmental consequences to human industry, and enduring concerns with human rights. In efforts toward resolution, global development schemes require massive financial capital, steered toward strategic social change, applauded by audiences of celebrities glamourizing development processes. Following a brief articulation of global development as an industry, I turn to the roles of celebrities within this landscape, considering their characterization in narratives that position sanctified heroes as rescuing romanticized victims at the mercy of depoliticized villains. I conclude with concerns over the implications for engagement in global development." (Page 128)
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"Este libro relata la gestión de la campaña de lucha contra la desnutrición infantil realizada por el Grupo RPP y difundida de forma ininterrumpida a traves de su principal emisora radial, desde el 2006 hasta el 2010. Dicha experiencia representó una apuesta empresarial donde se evidenció que l
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as campañas sociales bien estructuradas, que reciben el compromiso de alta dirección de la institución y logran el involucramiento de los grupos de interés, pueden llegar a ser una eficiente estrategia de responsabilidad social a mediano plazo." (Editorial)
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"This Viewpoint essay is dedicated to communication practitioners across theglobe, and to my former doctoral-student self, who once-upon-a-time sought clear definitions and descriptions of communication for development (C4D), but found clarity only after consulting multiple resources. I never found
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a short summary resource, which is what I have endeavored to provide here. I present in this essay a “full-spectrum” approach to communication for development in order to synthesise, complement, and in some cases challenge what has been documented elsewhere. I propose additional analytical categories and concepts to illustrate the benefits and challenges of a full-spectrum approach. My aim is to invite reflection and discussion about what it means to go broader and deeper when we communicate to inspire action and promote positive social change in communities. It is my hope that the concepts and domains presented as the “full-spectrum” approach might be useful (and used), by the designers, implementers and researchers of communication interventions." (Abstract)
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"Musana FM has done a good job in fighting against poverty in Nakaseke district [Uganda] because of its effective and resourceful programs such as income generation programs. Additionally most of advertisements are for local produce, health and medicine which encourages use of local medicines for tr
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eating people, agriculture program which intents to give information about farming especially when to plant and harvest crops, entertainment, social issues, that aim at bringing peace and many others." (Conclusions, page 42)
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"It is a paradox of communication and media studies that while media are widely seen as key institutions in the “project of time, space and life management” (Silverstone, 2005), not enough attention is given to the ways in which mediation is socially produced and becomes politically effective. A
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lthough rarely taken into account as an analytical variable in studies of international development communication, mediation is implicit in donor-driven practice. In the act of framing a problem and favouring a solution, and of communicating about a problem and solution in particular ways, donors seek to mediate their complex relationships with recipient countries and with citizens at both ends of the donor-recipient equation. But which forms of media engagement do they propose to these ends? How is mediated communication aimed at doing good for the citizens of recipient countries? How is it used to communicate do-gooding to the citizens of donor countries? Which media technologies are foregrounded and which media-driven practices are favoured to promote one and the other? Which perceptions of media engagement influence donors’ strategic choices, and how are citizens understood in those choices? Based on a qualitative study of a large-scale mediated communication intervention mandated by the British Foreign Commonwealth Office and the Dutch Ministry of Foreign Affairs to promote reconciliation and democratize media systems in the successor states to the former Yugoslavia in 2005 (Enghel, 2014), this paper examines forms of media engagement at work in donor-driven international development communication and considers their uses as components of a politics of mediation." (Abstract)
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