Contents
Introduction: Communication in international development: towards theorizing across hybrid practices / Florencia Enghel & Jessica Noske-Turner, 1
I. "FOR" AND "ABOUT": INTERROGATING PRACTICES ACROSS DOMAINS
1 A 'success story' unpacked: doing good and communicating do-gooding in The Videoletters Project [Bosnia-Herzegovina] / Florencia Enghel, 21
2 'Doing good' and 'looking good' in global humanitarian reporting: Is philanthro-journalism good news? [IRIN News] / Martin Scott, Kate Wright, Mel Bunce, 39
3 Shifting development discourses in public and in private: The case of the Scotland-Malawi partnership / Ben Wilson, 58
4 Communication about development and the challenge of doing well: Donor branding in the West Bank / Karin Wilkins, 76
II. WHAT NEXT? RETHINKING CONVENTIONAL APPROACHES
5 Becoming visible: an institutional histories approach to understanding practices and tensions in communication for development [UNICEF] / Jessica Noske-Turner, Jo Tacchi, Vinod Pavarala, 99
6 For celebrity communication about development to do good: Reframing purpose and discourses / Lauren Kogen, 118
7 Communication and evaluation: Can a decision-making hybrid reframe an age-old dichotomy? / Ricardo Ramirez & Wendy Quarry, 135
8 Communicating development results in an emerging "post-aid" era / Peter da Costa, 153
Epilogue: What's bad about "looking good"? Can it be done better? / Silvio Waisbord, 170