"This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social
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change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities." (Publisher description)
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"Community radio is an important tool in bridging the information gap and in mobilizing society for development activities. This study aimed at investigating the emphasis of community radio programs in enhancing socio-economic development perspectives: the case of Sidama Radio in Yirgalem town, Ethi
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opia. The study employed qualitative methods; and in-depth interviews, FGD, and document analysis were the data collection tools used for this study. To select the FGD employees, availability sampling employed, and purposive sampling for one program coordinator and one manager from the station. The findings of the study demonstrated that the Sidama radio gave more airtime and emphasis on local issues and social development programs. The findings also revealed that Sidama radio produces different social, entertainment and education programs with the social development perspectives of the community. The findings depicted that there are also programs that promote the local language and culture through local music, and narration. The study also depicted that the community members participate in the administration of the station as well as in the production of the programs as the radio provides a platform for community and community participation and empowerment as many of the volunteer journalists are from the community. The media practitioners have the same understanding of the role of community radio for social interaction and empowerment although lack of finance and skills manpower were problems of the radio. It was recommended that continuous research in the area should be undertaken." (Abstract)
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"This volume focuses on indigenous knowledge in analyzing the traditions and communication processes within various communities of Northeast India. It deals with the historical and theoretical trajectory of communication for social change as a discipline, bringing together a series of interesting ca
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se studies from the sphere of meaningful learning where individuals and communities engage in a cooperative and dialogic environment to promote change at multiple levels. The case studies cover a range of media - radio, video, ‘forum theatre’ - and considers both practitioners and audiences." (Publisher description)
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"This study looks at Ugandan news media coverage of road safety, focusing on the country's three main daily newspapers, three television stations, and two online platforms. The study explores the attention and the nature of coverage these media platforms paid road safety (including road traffic cras
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hes and measures to mitigate them) from 1 August 2021 to 31 July 2022. Relying mainly on quantitative content analysis, the study explores the quantity of stories on road safety, the types of articles published (news, analysis, opinion, features, etc.), the reporting formats employed, the topics covered, and the sourcing." (Introduction)
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"In the following brief, we encapsulate those findings and present the relationship between media and the United Nations' Sustainable Development Goals (SDGs). As the struggle to achieve Agenda 2030 takes on ever greater urgency, the role of independent media in achieving the SDGs is crucial. Not on
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ly are independent media specifically included in SDG 16, but they also support the attainment of other SDGs, acting as a precondition for progress and a multiplier that amplifies the change. We also include case studies of impactful journalism and information sharing done by MDIF clients matched to relevant SDG thematic areas as real-world examples that illustrate the transformative power of media. Lastly, we present a full list of SDGs and associated keywords that can be used to carry out analysis and derive interpretation of themes of journalistic and information-sharing work." (Introduction, page 2)
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"Strengthening capacities in communication for development (C4D) and health communication is critical to achieving the Sustainable Development Goals and other global health and development goals. This chapter presents case studies of recent initiatives undertaken by the United Nations Children´s Fu
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nd (UNICEF) to demonstrate how the organization has evolved a multi-prong and multi-level approach to capacity development. The authors review key capacity development concepts and approaches in the literature and analyze UNICEF’s efforts using a capacity development framework developed for the health sector by Crisp, Swerissen and Duckett (2011) to classify the different approaches of capacity development used by UNICEF and understand the measurement areas to assess their progress. The chapter concludes with a reflection on lessons learned from UNICEF’s experience that the authors hope will be of relevance to other institutions and a set of recommendations for policy and practice related to capacity development for C4D and health communication." (Abstract)
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"This chapter describes and analyzes an alternative communication and social change praxis called the Positive Deviance (PD) approach. Anchored in the traditions of wisdom, PD is based on identifying, amplifying and assessing problem-solving endogenous wisdom that is hidden and elusive, context-cent
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ered and sustainable and grounded in ethical, non-hierarchical actions. In this chapter, the key tenets and principles of the PD approach are detailed, demonstrating how communication and social change practitioners can use PD’s step-by-step method to identify and amplify problem-solving wisdom. Three applications of the PD approach are investigated: (a) combating malnutrition in Vietnam, (b) reducing school dropouts in Argentina and (c) decreasing neo-natal and maternal mortality in Pakistan. The conclusion reached is that PD is an inside out and upside down approach to communication and social change that values ordinary, uncommon and actionable wisdom that could make an extraordinary difference." (Abstract)
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"Después de la segunda guerra mundial circuló en América Latina el ideario de que los países podían “desarrollarse” si seguían ciertos pasos entre los que se incluía un cambio de actitudes y de mentalidad en su población. Según esto, los trabajadores debían capacitarse y modificar algu
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nos hábitos de vida para que, con su propio esfuerzo, lograran superar los obstáculos que los mantenían en condiciones de pobreza. Por esta razón, algunos sectores de la Iglesia católica en Colombia impulsaron una visión que promovía un deber ser del trabajador, bajo el supuesto de que en la población colombiana había una espiritualidad del subdesarrollo que le impedía mejorar sus condiciones de vida. Este libro investiga las representaciones de los trabajadores rurales y urbanos en el semanario El Campesino, el periódico El Catolicismo y la Revista Javeriana entre 1958 y 1981. El examen detallado de estas tres publicaciones católicas evidencia, por un lado, el ideal de trabajador en tiempos de labor y de ocio que proponía la Iglesia en la segunda mitad del siglo XX y, por el otro, la forma en la que se ha buscado inculcar la idea de que el éxito o el fracaso económico son frutos estrictamente del esfuerzo personal y de los hábitos de los trabajadores." (Cubierta del libro)
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"The contents of this book deals with an overview of traditional folk media, characteristic elements of the study, empirical data of Jathara, Importance of Jathara as a medium of communication for the development of society. The analyzed the role of Jathara as a local and traditional mode of communi
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cation for rural development. In addition, it has portrayed the historical perspective of Raj Gonds' Nagobha Jathara as a conduit of communication and development, Paatha Pantala Jathara of Sangham women, Deccan Development Society, Zaheerabad region of Telangana State." (Back cover)
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"A clustered randomized trial in two states of India examines alternate strategies to reduce child marriage, increase girls' education and change gender attitudes. GPs were randomized into four treatment and one control group in a 1:1:1:2:2 ratio. The GP level intervention from November 2012 deliver
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ed to treatment groups i) A Full Package, comprising mass-media, training and community mobilization programs; ii) a Training Package comprising a combination of mass media and a training program at the block level; iii) a Community Mobilization Package comprising a combination of mass-media and a community mobilization program; iv) and an only Mass Media program. Data from 2,542 households seven years after the start of the program shows that the intervention made significant improvements in impact indicators on girls' education and incidence and age at marriage. As compared to the control GPs, the Full Package intervention increased the age at marriage for girls aged 13-25 on an average by 6.5 months and their education by 9 months. The Full Package also increased the percentage of girls enrolled in school by an additional 9% over the level that control group achieved (92% in Full Package vs 83% in Control Group). The program impacts were similar after controlling for stratification and other household and GP level characteristics.
We found that the intervention made an outcome indicator - gender attitudes - more progressive; GP with Full Package had a 0.407 standard deviation (equivalent to approximately 16%) higher gender attitude index than control GPs (p < 0.01). The measure of attitudes is an index of aggregated indices on gender equality, education, marriage, mobility and knowledge. Attitude change was larger for education and mobility indices. For example, the households in the Full Package had 0.26 and 0.33 standard deviations more positive attitude towards girls’ education and mobility than control GPs. We did not find any significant effect on attitudes pertaining to marriage and girl’s work and responsibility. There is little change in norms related to gender roles within the home and education has mostly been perceived as a vehicle for better management of the home, rather than for empowering women to work and be independent." (Summary)
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"This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and prac
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tical applications and ethical concerns in communication for development and social change. Most of the available historical accounts in development communications make a distinction between the modernization paradigm, the dependency paradigm and the multiplicity or participatory paradigm. These historical accounts have been dominated by framing developments within these paradigms, as the logical offspring of the Western drive to develop the world after colonization and the Second World War. The subsequent collapse of the Soviet Union in the late eighties, together with the rise of the U.S. as the only remaining 'superpower,' the emergence of the European Union and China, the gradual coming to the fore of regional powers, such as the BRICS countries, and the recent meltdown of the world financial system has rendered disastrous consequences for people everywhere. (Publisher description)
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"Most effective agriculture, environment and natural resource management projects tend to be those in which community members, development practitioners or agriculture experts jointly identify research or development parameters and participate in the decision-making process. In these projects, commu
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nity engagement, consultation and participation occur from the very beginning and continue through the arc of the project. Here, the research and development process itself generates a situation of empowerment in which participants transform their view of reality enabling them to take effective action. This chapter delves deeper into participatory development communication, a branch of the development communication tree that takes a stand on empowerment as the key to sustainable development. The chapter reviews conceptual models associated with participatory communication, describes cases related to agriculture and natural resource management where the approach has been used to address challenges encountered by local communities and offers some thoughts for the future." (Abstract)
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"Participatory Action Research (PAR) is a subset of action research; it is critical research guided by an emancipatory interest. Critical PAR is committed to social transformation for justice. It is a heuristic approach, which incorporates a praxis that involves social and political action. PAR is c
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ommitted to recapturing and empowering the knowledges of the subaltern through appropriate political and social action informed by a praxis involving local knowledge generation, debate, reflection, and social/political action. In this chapter, we present the scholarship in PAR within the broad field of communication and development studies by tracing its evolution since the mid-20th Century. We will undertake a detailed discussion of PAR and its praxis within the empowerment paradigm in devcom studies. We will explicate the PAR methodology and praxis, outline guiding tenets for PAR, describe the roles of development communication workers in empowerment/PAR process and provide examples of participatory action research." (Abstract)
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"The Palgrave Handbook of International Communication and Sustainable Development is a major resource for stakeholders interested in understanding the role of communication in achieving the UN'S Sustainable Development Goals. Bringing together theoretical and applied contributions from scholars in E
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urope, Africa, the Middle East, Asia and North America, the handbook argues that communication is a key factor in achieving the global goals and suggests a review of the SDGs to consider its importance. Reflecting on the impact of COVID-19, it highlights the need for effective communication infrastructure and critically assesses the 2030 agenda and timeline. Including individual SDG and country case studies as well as integrated analysis, the chapters seek to enrich understanding of communication for development and propose crucial policy interventions." (Publisher description)
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"This chapter presents the Multidimensional Model for Change (MMC), an innovative model aimed at improving people’s life; it includes the elements of the Communication-Based Assessment (CBA) and Communication Needs Assessment (CNA) frameworks. It is based on a mix of theories of change management
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and the current conception of communication for development (C4D) applied to investigate and understand the larger development picture using the postulates of the CBA framework, which includes the socio-economic, political and cultural environments in development and social change. The MMC when driven by C4D is effective in the development mode, even if it could also be used in other modes such as emergencies and empowerment. The MMC has C4D at its core and it cannot be applied without participation of all stakeholders. In addition, MMC addresses the shortcomings of the past by applying a cross-sectoral approach and multidimensional assessment which allow strategic and comprehensive planning." (Abstract)
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"This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and obje
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ctives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development." (Publisher description)
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"Nora Cruz Quebral's passing on 24 October 2020 came at the heels of a mild frenzy when a Philippine senator said that the discipline attributed to her is “cute and archaic" (Nakpil, 2020 para. 1). This prompted various higher education institutions (HEIs), particularly the University of the Phili
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ppines Los Baños (UPLB) College of Development Communication (CDC), to issue statements that it is alive, thriving, and relevant (Magsambol, 2020). The UPLB CDC statement stressed that development communication (devcom) remains important for three reasons: “First, devcom has a long and established history, which is recognized by thought leaders around the world. Second, devcom is a vibrant academic program being offered by numerous local and international academic institutions. And third, driving positive social change through communication has always been at the heart of devcom. For as long as there are social issues to be addressed, devcom will remain ever relevant" (UPLB Devcom, 2020, para. 2). Quebral, or simply NCQ to her colleagues and students, is recognized for founding the discipline of devcom. In 1971, she delivered the paper “Development Communication in the Agricultural Context" (Quebral, 2006) to honor the outgoing dean of the UPLB College of Agriculture, Dioscoro L. Umali. She coined development communication to mean “the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfilment of the human potential" (Quebral, 2006, page 101). At this time Quebral was chair of the UPLB Department of Agricultural Communication. In 1973, the department was renamed Department of Development Communication and the degree Bachelor of Science in Development Communication was approved to be offered."
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"Meine Reise in die Slums von Bangladesch“ heißt ein Video, das Julien Bam im Mai 2019 auf Youtube veröffentlicht. Julien Bam ist mit mehr als fünf Millionen Followern einer der erfolgreichsten deutschen Influencer. Seine aufwändig produzierten Clips sind meist laut und albern, er singt und ta
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nzt, parodiert Musikhits. Auf dem Video aus Bangladesch schlägt der 31-Jährige leisere Töne an. Er reist durchs Land, trifft Menschen, die mit Armut und den Folgen des Klimawandels zu kämpfen haben, und denkt darüber nach, was all das mit ihm zu tun hat. Mehr als 1,9 Millionen Aufrufe zählt das Video auf Youtube. Viel Aufmerksamkeit für das Kinderhilfswerk Unicef, dessen Projekte Bam in Bangladesch besucht hat. „Das Feedback war toll“, sagt Daniel Debray, der bei Unicef für Influencer-Kooperationen zuständig ist. „Es gab 16.000 Kommentare auf Youtube und wir haben durch die Aktion 90.000 Euro an Spenden eingenommen.“ Vor allem hat Unicef eine begehrte Zielgruppe erreicht: junge Menschen, die sich eher über Youtube oder Instagram informieren als über klassische Medien. Taugt das als Vorbild für andere Hilfsorganisationen, die nach Wegen suchen, das Interesse Jugendlicher und junger Erwachsener an entwicklungspolitischen Themen zu wecken? Dieser Frage gingen Fachleute Mitte November bei einer Veranstaltung der Filmtage Globale Perspektiven an der Evangelischen Akademie Frankfurt nach." (Einleitung)
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"Community radio in India operates within a clear framework of development. This calls into question the fundamental purpose of community radio: communication rights, activism, voice, community participation or development? Drawing on ethnographic research conducted at two rural stations in South In
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dia, this research explores the influence of a pervasive development discourse on the grassroots activities and functions of community radio. The starkest example of this was observed through the far-reaching influence of the Government of India’s highly publicised sanitation programme, the Swachh Bharat Mission. This programme represents a pervasive example of the modernisation paradigm in development communication, yet it was found to proliferate throughout community radio, a medium more often associated with participatory communication. This development discourse was found to profoundly impact the way both broadcasters and audience members engage with and experience community radio. The findings highlight a disconnect between the theoretical and ideological frameworks of community radio and the ways in which a development discourse operates through the stations at the grassroots level. As such, this article argues that community radio in India represents a liminal space where multiple development communication paradigms interact and compete with the theoretical underpinnings of the movement." (Abstract)
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