"La presente publicación tiene como principal intención revisar la riqueza analítica y propositiva de la comunicación en el campo del desarrollo, en el actual contexto de “redimensionamiento” de la cultura y su relación con el cambio social; entendiendo que esta diversidad de puntos de part
...
ida reconfiguran los escenarios y competencias del quehacer de los comunicadores en la sociedad actual. Este libro nace de una preocupación pedagógica de los autores quienes construimos cada uno de los artículos que lo integran a propósito de nuestra labor docente en el marco del Seminario “Usos Socio-políticos de la Cultura en el Desarrollo”, que dictamos entre 2010 y 2012 en la Facultad de Periodismo y Comunicación de la Universidad Nacional de La Plata (FPyCS – UNLP) y en la Licenciatura en Comunicación Social de la Universidad de Buenos Aires (UBA)." (Presentación, página 6)
more
"[This book] examines the work of celebrity advocacy and lobbying in international development. Its purpose is to understand the alliances resulting, their history, consequences, wider contexts and implications. It argues that celebrity advocacy signals a new aspect of elite rule. For populist celeb
...
rity advocacy can mark, ironically, a disengagement between the public and politics, and particularly the public and civil society. Recognising this poses new challenges, but also presents new opportunities, for the development movement." (Publisher description)
more
"From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability, the media can play a crucial role in development. Yet the influence of the media is not always welcome. It can also be used as a mechanism of surveillance and
...
control or to disseminate hate speech and propaganda. How then should we respond to the growing importance of the media - including journalism, radio, television, community media and social media - for poverty and inequality? The first step is to acquire an informed and critical understanding of the multiple roles that the media can have in development. To help achieve this, this book provides concise and original introductions to the study and practice of communication for development (C4D), media development and media representations of development. In doing so it highlights the increasing importance of the media, whilst at the same time emphasising the varieties, complexities and contingencies of its role in social change." (Publisher description)
more
"To a certain extent the field's shortcomings could be the consequence of academic work increasingly trapped in the normativity of the development industry and out of touch with the variety of agents concerned with social injustice worldwide, who are deploying communication and media strategies to a
...
dvance their struggles." (Page 134)
more
"The project aimed at enhancing the capacity of community radio stations to operate as agents of change for the rural poor and marginalised people [...] The project worked with a sample of 15 community radio stations – five per country – in Malawi, Mozambique and Zambia. In implementing the RPCD
...
project, Panos Southern Africa used the Radio Listening Club (RLC) approach, which is a unique and proven methodology that empowers the often marginalised and neglected communities to participate in the development of community radio content." (Summary)
more
"The purpose of this report is to share the key findings of the VVD radio project in Southern Madagascar after six months of broadcasts in 2012, in particular to document the design and evolution of the pilot project; feedback the outcomes to participating stakeholders; inform the donor community ab
...
out the impacts of the VVD project; and provide lessons and perspectives to assist a proposed scaling up process. The document focuses on the findings of a two month evaluation process which was also informed by regular monitoring and feedback in the field during the course of the project activities." (Executive summary)
more
"Celebrities now regularly engage with human trafficking policy and practice. A “sexy” topic, human trafficking is not only susceptible to alluring, fetishistic, and voyeuristic narratives, but plays into the celebrity-as-rescuer-of-the-victim ideal that receives a huge amount of attention from
...
media and the public. As a result, many celebrities now characterize themselves as anti-trafficking activists, with their admiring public viewing their claims as expertise. This article looks at ways in which celebrities, people “known for [their] wellknownness” (Boorstin 1992), and celebrity culture influence legal and policy responses to human trafficking, critiquing simplified, appeal-to-the-masses (and -funders) approaches to human trafficking employed by those who pander to the public’s current obsession with celebrities." (Page 2)
more
"Los medios de información son responsables de la propagación de una idea noble y salvadora del desarrollo, sin que los análisis que lo cuestionan hayan sido sometidos a debate público. En este sentido, comunicación y desarrollo son parte de un binomio sobre el que se ha venido trabajando en la
...
búsqueda del progreso. Sin embargo, hoy debemos reconocer que forman parte del fracaso de un mito surgido en el siglo pasado." (Resumen)
more
"Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. In contrast to the more economically and politically oriented approach in traditional views on sustainable development, the central idea in alternative, more partic
...
ipatory and culturally oriented versions is that there is no universal development model which leads to sustainability at all levels of society and the world. Communication for sustainable social change advocates for an integral, multidimensional and dialectic process that can differ from society to society, community to community, and context to context. This book presents a number of fascinating case studies on the Asian and African perspectives, which asserts the latest challenges in both theoretical and applied areas." (Publisher description)
more
"Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and eva
...
luation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning." (Publisher description)
more
"This article presents an overview of the emergence of sustainability themes in communication for development and argues that there is an urgent need for a framework of sustainability indicators for communication for development and social change projects around the world. It fills a crucial gap in
...
the growing body of literature by first synthesizing the most relevant data currently produced by global and local institutions, NGOs, UN-based organizations, academics, and professionals regarding assessment indicators for development projects, and second, produces a framework of sustainability indicators that can be used by a wide variety of people in the field to assess the sustainability of existing projects and the sustainable potential of planned ones. It then tests the framework in two representative cases." (Abstract)
more
"This article traces the co-evolution between models of research communication and development. It looks at how creative and visual methods fit into this trajectory. It argues that the current growth in the accessibility of communication technologies has emerged alongside a strong revival of more li
...
near, marketing-style understanding of development research communication, which threatens to undermine their progressive potential. It argues that despite development research communicators having many more options available to them, in terms of tools and approaches, and a much better understanding of how to integrate research and communication, they are also under increased pressure to prove impact, or show direct attribution. It argues that the more democratised communication becomes, the more difficult it is to do this." (Abstract)
more
"Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the h
...
istory of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation." (Publisher description)
more
"The study focused on the following themes: how and under what conditions are priority target groups for engagement with development policy issues in China, France, Germany, United Kingdom and the United States most likely to engage; what factors influence and motivate both engagement and policy dec
...
ision-making by members of these target groups; through which communication channels can members of these groups be accessed most readily and with the greatest impact. The research included a total of 128 in-depth interviews with influentials and government decision-makers; surveys of 3,824 interested citizens, and focus group discussions with 160 interested citizens." (Summary of key findings,p3)
more