"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en doce ciudades del Perú. Los principales temas considerados fueron la penetración de las tecnologías de información y comunicación, el consumo de medios audiovisuales, evaluación y grado de
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satisfacción con los medios, el control parental, la programación infantil, la regulación en medios, la radio y televisión estatal, radio y televisión local, y la Televisión Digital Terrestre (TDT). La cobertura del estudio fue de 12 ciudades del Perú: Lima Metropolitana, Piura, Trujillo, Chiclayo, Arequipa, Cusco, Puno, Cajamarca, Huaraz, Huancayo, Iquitos y Pucallpa. Diseño muestral: 5.950 personas: 1.000 en Lima Metropolitana y 450 en cada una de las 11 ciudades restantes." (Website CONCORTV)
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"Die türkischstämmigen Migranten neigen im Vergleich mit anderen Herkunftsgruppen am stärksten zur Nutzung muttersprachiger Medien. Für sie gibt es auch das größte entsprechende Angebot, besonders bei Fernsehen und Printmedien. Hingegen scheinen insbesondere Migranten aus dem ehemaligen Jugosl
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awien und aus Polen eine Affinität zu deutschsprachigen Medien zu haben. Allgemein ist jedoch die komplementäre Nutzung deutscher und muttersprachiger Medien verbreitet. Jüngere, in Deutschland geborene und besser gebildete Migranten mit guten deutschen Sprachkenntnissen neigen besonders stark zu diesem Muster oder sogar zur ausschließlichen Nutzung deutscher Medien. Demgegenüber nutzen ältere Migranten, im Ausland geborene Personen und solche mit geringerem Bildungsgrad häufiger Medienangebote in der Muttersprache. Deutsche und muttersprachige Medien haben unterschiedliche Funktionen, was am Beispiel des deutschen und türkischen Fernsehens deutlich wird: Deutsches Fernsehen wird vorwiegend zur Information genutzt, es wird als sachlich und kühl, aber auch als vertrauenswürdig empfunden. Türkisches Fernsehen hingegen dient eher Unterhaltungszwecken, aber auch der Information über Geschehnisse in der Türkei. Zudem hat es stärker soziale und emotionale Funktionen („Familienfernsehen“) und dient als Brücke zum Herkunftsland, wodurch es auch für die jüngere Generation attraktiv bleibt." (Zentrale Ergebnisse, Seite 5)
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"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
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gies and some of the problems of audience measurement for small-scale and community stations. Finally we discuss what radio managers might learn from media academics." (Summary)
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"Investigación de la Universidad Diego Portales sobre pluralismo en el sistema informativo nacional que deja, en general, bien parada a la televisión y en mal pie a los medios escritos en temas como el grado de satisfacción y la credibilidad. Entre los atributos de los diarios impresos se destaca
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la calidad de la información que proporcionan, pero son mal evaluados cuando se pregunta a los encuestados por “la independencia con que realizan su trabajo”. La TV abierta figura con un mayor grado de pluralismo que la prensa, pero menor que la radio y la TV cable. Mayoritariamente, los consultados perciben que los diarios de cobertura nacional, salvo El Mercurio, no tienen gran influencia en las decisiones de las autoridades." (Página web Observatorio Fucatel, 07.10.2011)
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"This study investigates the relationship between Libyan university students' consumption of Libyan and international Arab satellite TV news services and their perceptions of gratifications received from these news services. A self-completion questionnaire survey was administered to a sample of 400
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university students that asked about the news consumption habits, reasons for watching specific TV news services, and personal details. The findings revealed that time spent with local TV news was negatively related to reported use of international TV channels. Students said that they got less news than they desired from local TV, especially the long-established Al-Jamahiriya TV channel. The data indicated that the new satellite broadcast international news service, Al Jazeera, played an important role in serving these young Libyans with the types of information they need. The findings are discussed in relation to the growing impact of international satellite broadcast news services and the need for local TV news services to find ways of making themselves distinctive in a way that provides an alternative but still relevant and valued news source." (Abstract)
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"This pilot study surveyed 2,744 university and high school students in Jordan, Lebanon, and the United Arab Emirates. It asked about their media consumption and production habits, and about their attitudes towards certain media. Among the significant findings, the survey found the participants high
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ly adept at using new media. They spent considerable time consuming new and traditional media, but much less time producing media content. For instance, the vast majority of participants indicated that they had never blogged. In addition, those who did produce media content, through blogging or otherwise, tended to do it in a language other than their native language. Indeed, with the exception of news, the majority of surveyed youth consumed and produced media in English, rather than Arabic. In addition, the participants used media predominantly for entertainment, for connecting with others, and for work or schoolwork, but less often for current affairs, for expressing their opinions, or for political activism." (Summary of findings, page 9)
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"The primary objective of this research is to inform on media access, usage, met and unmet needs and expectations so as to enable the MASI members to grow their businesses by being relevant to the current and potential audience. The quantitative component of the research comprised a survey of a tota
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l of 1,229 personal face to face interviews with residents aged 14 years and over. Interviews were conducted across the Capital District of Honiara and each of the 5 provinces including Guadalcanal Province, Western Province, Malaita Province, Makira-Ulawa Province, and Isabel Province. The qualitative component of the research comprised n=14 focus group discussions across the same geographical footprint." (Executive summary, page 5)
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"This book seeks to address the complex and multi-faceted relationships between childhood, media, migration and globalisation. Our primary focus is on a specific group that has often been invisible or misrepresented in the debate: that is, migrant children. We are particularly concerned with childre
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n who have migrated in their own lifetimes – that is, first generation migrants – rather than the more established ‘ethnic minority’ communities that now exist in many parts of the world. In this respect, we are addressing an issue that is of considerable concern in contemporary public and political debate: it is an emotionally charged topic that raises challenging questions about social cohesion, nationhood, belonging and citizenship. Yet despite the intensity of these debates, the experiences and perspectives of children themselves are rarely brought to bear – except where they are portrayed as passive victims or (increasingly) as a threat. By contrast, we argue that children are often central actors in the process of migration. They are in the ‘front line’ as migrant families come to terms with their lives in their new location; and they are often the focus for parents’ fears and aspirations for the future and for the tension between cultural continuity and change. The media are frequently a crucial element in this process. Children in migrant families are likely to experience a wide range of media, from local, national, transnational and global sources." (Preface)
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"In 2004-2005, the United States Agency for International Development’s (USAID) Office of Transition Initiatives commissioned Altai Consulting to conduct the first comprehensive media evaluation of the Islamic Republic of Afghanistan, looking at the impact of the Afghan media on opinions and behav
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iors three years after the beginning of the country’s reconstruction. The evaluation found, among other things: that Afghans were avid and sophisticated media users and that cultural barriers to media use were less significant than previously expected; that the radio played a predominant role throughout the country; and that media are instrumental in social progress and education. However, since publication of that report1, Afghanistan’s media sector has seen important changes. To inform future assistance from the international community to the Afghan media, it was deemed necessary to assess the current state of the Afghan media – by reflecting a full and accurate audience profile, to determine program preferences, to measure the impact of the Afghan media on local opinions and behaviors and to gauge Afghan expectations in terms of programming and messaging. A large-scale research project was thus planned and conducted from March to August 2010. This research included a deep probe into the media sector and the public’s behaviors and expectations. The methodology used to achieved this included a combination of: literature review; direct observations; key informant interviews with most relevant actors involved in the media sector; 6,648 close-ended interviews in more than 900 towns and villages of 106 districts, covering all 34 provinces of the country; an audience survey on more than 1,500 individuals run daily for a week; about 200 qualitative, open-ended interviews; and 10 community case studies. Such an effort guarantees that results presented here are fairly representative of the Afghan population at large. This document provides a comprehensive synthesis of data collected during the survey. A database of media actors, 16 priority district reports, 10 case study reports, a complete description of the methodology and the original datasets from the main quantitative research and the audience research are publicly available, allowing anyone interested to access more focused information as needed." (Introduction, page 8)
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"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
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s selected [...] This report is divided into three sections: Chapter 1 - Mass Media Access and Use: Common determinants of access (such as regional distribution, income, and available infrastructure); key issues in Zambians' media use habits, particularly use differences between designated "opinion leaders" and the general population. Chapter 2 - Barriers to Media Access and Use: Profiles of those Zambians lacking access to various mass media; analysis of obstacles to access. Chapter 3 - Media Outlet Preferences in Radio and Television: Audience and programming profiles of specific media outlets." (Page 5)
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"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claimi
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ng it as their source of information. Newspaper/Magazines followed with a 52% claiming it as a source of information. Other sources of information were word of mouth with 45%, followed by mobile phones with 39%, television with 37% and internet with 11%. The rest had small numbers – please refer to the table. Different sources are used with different degrees of frequencies. Radio (86%) has the highest everyday listenership, followed by mobile phones (60%) and word of mouth (58%). Miraya FM has 54%, followed by Spirit FM with 9%, Liberty with 8%, Sudan Radio Service with 7%, when we pick top 4 radio stations when it we look at top of mind awareness." (Executive summary, page 6)
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"This paper studies the link between television and divorce in Brazil by exploiting variation in the timing of availability of the signal of Rede Globo—the network that had a virtual monopoly on telenovelas in the country—across municipal areas. Using three rounds of Census data (1970, 1980 and
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1991) and controlling for area fixed effects and for time-varying characteristics, the paper finds that the share of women who are separated or divorced increases significantly after the Globo signal becomes available. The effect is robust to controlling for potential determinants of Globo’s entry strategy and is stronger for relatively smaller areas, where the signal reaches a higher fraction of the population." (Abstract)
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"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S
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tudy total sample size is 1,368 young people aged 15-29 from six locations—Phnom Penh, Kandal, Kampong Speu, Kampong Chhnang, Battambang and Siem Reap. These provinces were selected for the sentinel surveys because they have the highest level of media consumers according to the CDHS 2005. Data was collected using face to face interviews in the Khmer language. Fieldwork was conducted in August 2008. The survey questionnaire, as in the 2007 Sentinel Study, covered a range of topics, of which this report includes: demographics; media practices; HIV and AIDS on radio and TV; exposure to the Trust’s HIV and AIDS outputs." (Executive summary, page 8)
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"Às vésperas de completar 100 anos em 2010, o pentecostalismo no Brasil se mostra como um fenômeno complexo, multifacetado, desafiando comunicadores, empresários da mídia, sociólogos, pastores, crentes, ateus e também pesquisadores da comunicação social, já que na contemporaneidade as expe
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riências religiosas são impulsionadas pela adoção da cultura mediática. Essas experiências fermentam em programas como o Show da Fé comandado pelo líder da Igreja Internacional da Graça de Deus (IIGD), R.R. Soares, instituição religiosa objeto deste estudo. Visto acreditar que os fenômenos sociais não são uniformes e tampouco que os produtos religiosos sejam livres de contradições, a pesquisa busca compreender a visibilidade mediática religiosa no tecido das relações sociais dos adeptos que assistem o Show da Fé. Ou seja, a pesquisa analisa a comunicação religiosa sob um outro ângulo, distinto da visão linear da transmissão da mensagem, entendendo aquela comunicação como processo mediado pelas práticas sociais e culturais que se constroem no cotidiano, onde a constituição da subjetividade é resultado das maneiras pelas quais os sujeitos interagem entre si perante a mensagem. Assim, a pesquisa - um estudo de recepção na linha das mediações socioculturais - permitiu, entre outros aspectos, observar nos usos e hábitos de consumo televisivo a dialética denominada por Martín-Barbero consumo objetivação de desejos/lugar de diferenciação social e processo ritual, evidenciando que o grupo de pertença exerce influência para a ressignificação do desejo do adepto. Foi possível identificar que a chave do gênero do programa Show da Fé é o poder de acionar ou despertar no imaginário dos adeptos um outro mundo, cujo senso de ordem interna, integração e direção faz com que o homem se sinta mais forte para suportar as dificuldades da existência." (Resumo)
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