"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
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the extent of media coverage and audience reach/access to information and types of media in Timor-Leste, as well as the reach and impact of non-media information sources; 2) provide updated baseline information to UNMIT, Government of Timor-Leste and other partners to improve future communication efforts; and 3) to evaluate the effectiveness of media campaigns conducted by UNMIT and the Government of Timor-Leste in order to improve future design. The study consists of two parts: first, a nation-wide survey of 2,500 randomly selected respondents in all 13 districts throughout the country; and, second, a series of nine focus group discussions (FGD) in seven districts to explore the survey findings. The survey represents the opinion of Timorese adults of 15 years of age or older and yields a maximum margin of error of +1.95%. Interviews were conducted in May 2010." (Executive summary, page 1)
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"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
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ing SMS and mobile radio. Media access and use trends are broken down by region and we profile both national and regional media outlets." (Page 5)
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The IREX Audience Measurement Survey 2011 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 3,000 individuals. The total sample consists of a representative sample of 2,600 individual
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s, as well as a booster sample of 400 Iraqi youth using new media.
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Este estudio es la séptima versión de la Encuesta Nacional de Televisión que el Consejo Nacional de Televisión realiza cada 3 años desde el año 1993.
"Un 41,4% de los encuestados el año 2009 declara haber leído al menos un libro durante los últimos 12 meses, mientras que un 53,9% declara no haberlo hecho y un 4,7% señala no haberlo hecho nunca por voluntad propia. Estos valores son consistentes con los datos de 2005, en que –sin que se incl
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uyera la alternativa “nunca ha leído un libro voluntariamente”– un 41% había leído y un 59% restante no lo había hecho." (Página 4)
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"This material summarizes the main results and trends of a survey carried out with children and young people aged 13-18 in Tirana. The material focuses on the preference of this age group regarding different media, on the trends of opinions, suggestions for improvement, especially regarding the port
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rayal of this age group, as well as the relationship of trust this group has with each of these media." (Page 2)
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"This report is focused on attitudes to trust in international media. It collates findings from 36 focus groups and 11 immersion interviews conducted in Nairobi (Kenya), Cairo (Egypt), Dakar (Senegal), Mumbai (India) and Lahore (Pakistan) in the summer and autumn of 2010 [...] The report explores th
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ree core questions for each market. What news are people interested in? Which providers do people trust and why? How does trust affect the consumption of news from different providers and across different platforms? Whiel for each market there are different responses to these questions, the findings also identify a number of overarching trends across the five markets." (Executive summary)
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"Building on rigorous research by the world-renowned Glasgow University Media Group, 'More Bad News From Israel' examines media coverage of the current conflict in the Middle East and the impact it has on public opinion. The book brings together senior journalists and ordinary viewers to examine how
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audiences understand the news and how their views are shaped by media reporting. In the largest study ever undertaken in this area, the authors focus on television news. They illustrate major differences in the way Israelis and Palestinians are represented, including how casualties are shown and the presentation of the motives and rationales of both sides. They combine this with extensive audience research involving hundreds of participants from the USA, Britain and Germany. It shows extraordinary differences in levels of knowledge and understanding, especially amongst young people from these countries." (Publisher description)
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"This article explores the consumption patterns of local and foreign film and television content of Mexican audiences living in the Northeast region of the country, a region bordering with the United States. Based on telephone surveys in four of the largest cities in the area (Reynosa, Monterrey, Sa
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ltillo and Torreón), the study presents data about television consumption that suggest that cultural proximity factors are stronger in Mexican northerners than their geographical, commercial and historical proximity to the US. The concept of cultural discount seems to apply in this part of Mexico, due to the differences in language, practices and traditions despite the proximity and familiarity with US culture (except in the case of Hollywood films, as in many other countries in the world)." (Abstract)
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"The Research & Learning (R&L) Group, part of the BBC World Service Trust, conducted a survey with radio listeners in Warrap State, South Sudan in December 2010. The objectives of the survey were to establish an understanding of Mayardit FM’s reach with audiences in Warrap State, to provide Mayard
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it FM with information on audience needs and preferences, to help the station serve its audience better, and to collect data on audience radio listening behaviours including listening times and competitor stations." (Introduction)
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"This study examined the relationship between young Jordanians' (N = 321) news use and their feelings toward the Jordanian and US governments. Consumption of traditional news delivery formats (such as print newspapers, radio broadcasts and interpersonal sources) was measured, as was reliance on new
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media formats such as blogs, text messaging and podcasting. Political socialization measures were indices of political trust and appraisals of the US government. Results suggest that young Jordanians in the sample rely mostly on TV news, newspapers and interpersonal contacts for current events information, and that TV news use and reliance on interpersonal sources were associated with negative views of the US government." (Abstract)
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"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic
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h are analyzed in this report. Furthermore, the survey shows that detailed baseline research on media use, ICT use, and communication habits and preferences can be applied directly to development work, which is illustrated in the report by a few hypothetical case studies." (Report summary, page 4)
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The IREX Audience Measurement Survey 2009 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 2,200 individuals. The total sample consists of a representative sample of 2,000 individual
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s in the 18 provinces of Iraq, as well as a booster sample of 200 Kurds from Kurdistan region. The survey revealed a general distrust of TV media; the highest rated TV network in Iraq was seen as "trusted" by only 33% of Iraqis. This distrust of media in Iraq extends to foreign language media as well with most (67%) Iraqis expressing distrust in non-Iraqi news.
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"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión de los niños y adolescentes peruanos sobre los medios de comunicación, especialmente la radio y televisión. Los principales temas considerados fueron la tenencia y uso de medios, hábitos de uso de medios y actividades cotid
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ianas, hábitos de consumo de radio y televisión, control parental, grado de satisfacción, programación infantil, percepción de géneros televisivos y radiales en adolescentes, y medios de comunicación en la escuela. La cobertura del estudio fue de 12 ciudades del Perú: Lima Metropolitana (Lima y Callao), Trujillo, Piura, Chiclayo, Ica, Cajamarca, Huancayo, Arequipa, Cuzco, Puno, Iquitos y Pucallpa. Universo: niños y adolescentes de 7 a 16 años. Diseño muestral: 5.851 personas: 1.110 en Lima Metropolitana y 431 en cada una de las 11 ciudades restantes." (www.concortv.gob.pe, June 16, 2011)
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