"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new
...
s source; Google is a critical tool. How to reach Vietnamese Audiences: find ways to share content that is most important to residents; look to new media and focus on engagement and sharing; optimize placement on search results." (Closing thoughts, slide 48)
more
"Bamako adults are avid news users; 92.5% say they receive news from television, radio, the Internet or newspapers at least once a week; 78.4% report they receive news from these sources at least once a day. Mobile phone, radio, and television ownership is widespread in Bamako. Nine in 10 Bamako adu
...
lts say they have a mobile phone in their household, 86.6% report owning a radio, and 83.8% say they have a working television. Bamako adults are most interested in the topics of religion (93.1%), health and healthcare (89.8%), and education (89.0%). Bambara is the preferred radio broadcast language. It is also the most commonly understood language (99.3%), and the language the majority of those adults (99.4%) report they would understand in a newscast." (Page 1)
more
"Die Arbeit bietet eine Literaturübersicht zum aktuellen Stand des Forschungsgebiets „Jugendliche und Medien”. Dabei werden die folgenden vier Schwerpunktthemen bearbeitet: Mediennutzung von Jugendlichen, Medienrezeption von Jugendlichen, Medienkonsum der Eltern und ihr Erziehungsverhalten sowi
...
e die Medienkompetenzstärke der Jugendlichen. Der Fokus liegt auf 12- bis 19-jährigen Jugendlichen. Als Grundlage für die Übersicht dienen repräsentative Studien ab dem Jahr 2009." (Zusammenfassung, Seite 7)
more
"Dieses Buch führt ein in das interdisziplinäre Feld der Medienpädagogik. Es stellt die Dimensionen, Modelle und Theorien vor, welche empirischen Studien und angewandten Projekten zugrunde liegen. Die Entwicklung der Medienpädagogik wird historisch und im internationalen Vergleich aufgezeigt. Me
...
diensozialisation, Medienerziehung und Mediendidaktik werden miteinander in Verbindung gebracht. Medienpädagogische Forschung und die Konsequenzen für Ausbildung und pädagogische Praxis werden diskutiert. Das Lehrbuch bietet eine kompakte und gut verständliche Einführung und enthält zahlreiche Verweise auf weiterführende Literatur und Online-Quellen. Für die zweite Auflage wurde der Band grundlegend überarbeitet und aktualisiert; dabei wurden alte Beispiele durch aktuellere ergänzt, sämtliche Literaturnagaben und Links geprüft und aktualisiert. Darüber hinaus wurde im Anhang mit der Einführung der Rubrik "Blogs" den Entwicklungen im Social Web Rechnung getragen." (Verlagsbeschreibung)
more
"On the whole, it seems religious television viewing had moderate or no influence whatsoever at attitudinal level among Hindu and non-Hindu viewers. In the light of the analysis, it is argued that strongly held religious beliefs and cultural dictates would not get influenced by religious television
...
viewing as it lacked religious and spiritual sanctity." (Page 17)
more
"News consumption has been undergoing massive changes due to advances of digitization. In this context, analyzing readers’ consumption behavior is pertinent. This study explores the news consumption behavior of young adults in Malaysia. The methodology is based on a quantitative survey of college
...
students, 18-24 years (N=500).The results reveal that the majority of the young adults prefer online news instead of traditional news media. Data shows that young adults prefer entertainment news and dislike business and finance news. Findings also highlight that news media consumption appears significantly higher among older youth and males compared to younger youth andfemales. These findings suggest the profound changes of emerging news consumption behavior among young adults andits impact on online news media." (Abstract)
more
"This report has eight core sections. In the first three sections we outline the overall purpose of the study, the methodological approach and the overarching insights that emerged from the study. This is followed by a section on key citizen information needs and sources. The fifth section discusses
...
the media landscape in Vanuatu, varying media access and media consumption patterns and audience’s preferences for different media outlets, media formats and genres. The next section provides an overview of citizens’ attitudes towards development aid, their perceptions of international organisations and entities working in Vanuatu. Section seven focuses on assessing the impact of communication efforts on civic participation and exploring the attitudes and behaviour related to domestic violence and land issues. We conclude with considerations for the development, media and policy community working in Vanuatu and a more detailed description of the methodological approach applied in this study." (Introduction, page 5)
more
"This article attempts to highlight a new perspective on African audiences’ engagement with global media and point to new postulates in audience research. It briefly reviews key reception theories, ranging from the effects tradition to active audience paradigm and encoding-decoding model. It then
...
offers a case study on Northern Nigerians’ interactions with international media, particularly the BBC World Service, to unveil the patterns and consequences of such interactions. The mainly Muslim Northern Nigerians were found to be high consumers of western media products, especially the BBC’s, but with high level of selectivity. Although they regard BBC as the most credible broadcaster that aids their understanding of international affairs and influences their everyday lives, they still see it as a western ideological instrument that portrays the West positively and depicts the Islamic world and Africa negatively. The findings reveal patterns and particularities of postcolonial audiences’ consumption of transnational media that suggest new theoretical postulates in reception research. They indicate the audiences’ tendency to exhibit a phenomenon of ‘selective believability’ in their interactions with international media. They also highlight the mediating roles of religion, culture, ideology and other extra-communication factors in such interactions, and identify the dynamics of credibility and believability. Credibility appears to be a necessary but not sufficient condition for believability in audiences’ consumption of dissonant messages." (Abstract)
more
"Digital media should be a part of any communications strategy for Nigeria. Previously ¡§underserved¡¨ groups entering the digital mainstream fast. Internet outreach should be mobile-centric. Take advantage of penchant for information-sharing. But don't forget the continued primacy of broadcast
...
media!" (Conclusions, page 42)
more
"Television is the most widely used media among this population: 9 out of 10 interviewed reported watching it at least once last month; satellite dishes are the dominant way of receiving television signal in rural areas (Cable more prevalent in urban areas). Chinese channels are largely reserved for
...
entertainment (Distrust the news on most Chinese television channels). Local dialect programming [is] important (Amke, Khamke, or Uke): No single dialect is dominant across all regions; Chinese and English broadcasting has limited audience." (Slide 30)
more
"State media will continue to play a critical role in Iran. The audience for external media platforms is large and will remain so absent any significant reforms in domestic media. Attitudes towards specific media outlets are rarely uni-dimensional, and few enjoy unqualified trust. Satellite TV remai
...
ns the medium of choice for reaching Iranians from outside of the country. The audience for digital platforms continues to grow, but future will partly depend effectiveness of the Iranian's 'walled garden' approach. There continues to be an important role for international broadcasters like VOA, Radio Farda, BBC, and others." (Conclusions, slide 30)
more
"Burma s media environment is underdeveloped and firmly anchored in old media, but changes have started. Radio is the most used media for entertainment and news in Burma, and domestic outlets have expanded rapidly in recent years. Television s growth in urban areas has been striking in recent years.
...
A very limited number of private players have gained market access, tapping into a deep desire for entertainment, religion, and "news you can use." Burmese are cautious but appear to trust local media more than in the past. Web and mobile infrastructure lags with slow connections and low use. Mobile phone growth potential is high." (Conclusions, page 52)
more
"Despite the country’s long history of censorship, Burmese do not currently appear to be apathetic about news coverage. Almost half (47.5%) say they access some type of news – whether via radio, TV, Internet, newspapers, etc. – at least daily, and 78.5% do so at least once a week. Radio remain
...
s the primary medium to which Burmese turn for news. Currently, 62.8% of Burmese say they listened to a radio program in the past week. The results indicate past-week FM listenership continues to rise -- and suggest that AM listeners have migrated heavily toward new options on the FM spectrum. In 2012, just 18.3% of Burmese say they used a MW/AM band to listen to the radio in the past week. However, shortwave radio use remained steady in 2012, continuing to garner a strong weekly audience at 34% of all Burmese. Television is the secondary source, with almost half (44.7%) tuning in for news at least weekly. Overall, 56.8% of Burmese have a working television in their household, with TV ownership far more concentrated in urban areas (82.9%) than small towns and rural areas (45.7%). Just under half of Burmese overall (45.2%) say they watched television in the last seven days, again with a stark difference between those living in urban areas (68.9%) and those in small towns and rural areas (35.1%)." (Page 1)
more
"This article builds on media use scholarship by focusing on an understudied population, second-generation Korean American adolescents, and their use of transnational media. The primary findings are that second-generation Korean Americans use transnational media as cultural resources through which t
...
hey construct ‘new ethnicities’ that are situated at the borders of their identities as members of the Korean diaspora whose everyday experiences are rooted in their status as marginalized racialized ethnic minorities in the US. Second-generation Korean Americans build inter-ethnic boundaries to create a unique identity that separates themselves from the controlling gaze of dominant culture and to build intra-ethnic boundaries to differentiate between authentic and inauthentic Korean Americans. To do so, they draw on knowledge of Korean popular culture as it comes to be known through transnational Korean media. Finally, their use of Korean media is also influenced by their local views of gender and, in particular, masculinity." (Abstract)
more
"The Nigerian media market is dominated by radio and television, though mobile and Internet technologies are increasing in importance. Almost 9 in 10 Nigerians (87.4%) say they listened to radio in the past week, and nearly three-quarters (72.5%) say they watched TV. Though incidence of radio use is
...
similar in urban and rural environments, Nigerians who live in cities are more likely than those in rural areas to have watched TV in the past week —89.9% vs. 67.8%, respectively. Internet use appears to have increased dramatically since the past survey, most likely driven by the sharp increase in access to the Web via mobile phones. The 2012 Gallup/BBG survey finds that one-fifth of the population has accessed the Internet in the past week (20.4%), compared with 6% in December 2010. Mobile phone ownership continues to grow; almost three-fourths of Nigerians (73.1%) now say they have their own mobile phone, compared with 62% in late 2010. Respondents were also asked more specifically about how often they use different forms of media to get news. Hausa-speaking Nigerians are significantly more likely than those who do not speak Hausa to say they listen to news on the radio every day or most days (68.7% vs. 53.3%, respectively). Though non-Hausa speakers make heavy use of radio and television, they are more likely than Hausa speakers to use Internet and mobile technologies, including SMS/text messaging and social networking websites for news. However, these discrepancies between Hausa and non-Hausa speakers are considerably less pronounced than was the case in earlier surveys, suggesting that the media access gap is narrowing." (Page 1)
more
"The purpose of the study was to investigate patterns of major local and non-local news suppliers operating across a range of media – broadcast and print – and relationships between Libyan undergraduate students’ consumption of different news media platforms. A survey was administered to a sam
...
ple of 400 students at Al-Fateh University using a stratified random sampling approach with sampling strata set by demographic groups. The new TV news services played an important role in attracting young Libyans with information they desire. The spread of new news media sources (TV, radio and print) in Libya has created a new type of news product that transcends national boundaries. The findings indicated that there were distinct news consumption-related population sub-groups defined in part by news platform (TV versus radio versus print) and in part by type of news supplier (local versus international TV news operations). These findings indicated the emergence of new niche markets in news in Libya." (Abstract)
more
"For more than half a century, North Korea’s leaders have relied on a domestic media monopoly to control what information North Koreans can access and how narratives around that information are presented. But the situation on the ground is changing, thanks in large part to North Koreans’ expandi
...
ng access to unsanctioned foreign media and information sources. InterMedia’s A Quiet Opening: North Koreans in a Changing Media Environment documents this evolution based on research among recent North Korean defectors, refugees and travelers abroad. The project’s assessment of the current state of the media environment in North Korea suggests that substantial numbers of North Koreans are able to access various forms of foreign media. These include foreign TV and radio broadcasts, and particularly foreign DVDs brought into the country from China by cross-border traders and smugglers. Other vectors for information from abroad include smuggled mobile phones capable of receiving foreign signals, and the exchange of illicit foreign content on otherwise legal MP3/MP4 players and USB drives." (www.audiencescapes.org, June 18, 2012)
more
"El presente reporte nos entrega información sobre hábitos y prácticas de consumo en relación a medios masivos: televisión, radio, diarios y revistas. Los datos arrojan que la televisión tiene tal grado de penetración que estamos hablando prácticamente de un acceso cotidiano y universal (con
...
cifras superiores al 95%) sin distinguir edad, sexo, estrato socioeconómico, residencia en regiones, etc. Para los otros medios en tanto, el acceso es decreciente y diferenciado siendo signifi cativa, entre otras, la variable socioeconómica. Así en el caso de la lectura de diarios, donde se advierte una clara preponderancia de acceso entre los sectores más acomodados marcando brechas de cerca de 40 puntos porcentuales respecto a los sectores más bajos." (Presentación, página 3)
more