"The Nigerian media market is dominated by radio and television, though mobile and Internet technologies are increasing in importance. Almost 9 in 10 Nigerians (87.4%) say they listened to radio in the past week, and nearly three-quarters (72.5%) say they watched TV. Though incidence of radio use is similar in urban and rural environments, Nigerians who live in cities are more likely than those in rural areas to have watched TV in the past week —89.9% vs. 67.8%, respectively. Internet use appears to have increased dramatically since the past survey, most likely driven by the sharp increase in access to the Web via mobile phones. The 2012 Gallup/BBG survey finds that one-fifth of the population has accessed the Internet in the past week (20.4%), compared with 6% in December 2010. Mobile phone ownership continues to grow; almost three-fourths of Nigerians (73.1%) now say they have their own mobile phone, compared with 62% in late 2010. Respondents were also asked more specifically about how often they use different forms of media to get news. Hausa-speaking Nigerians are significantly more likely than those who do not speak Hausa to say they listen to news on the radio every day or most days (68.7% vs. 53.3%, respectively). Though non-Hausa speakers make heavy use of radio and television, they are more likely than Hausa speakers to use Internet and mobile technologies, including SMS/text messaging and social networking websites for news. However, these discrepancies between Hausa and non-Hausa speakers are considerably less pronounced than was the case in earlier surveys, suggesting that the media access gap is narrowing." (p.1)