"El texto resalta la necesidad de dejar de culparle a la naturaleza como la responsable de los desastres, y asumir que los riesgos son procesos construidos socialmente. Es decir, que para que el riesgo exista se necesitan fenómenos peligrosos y condiciones de vulnerabilidad que son generadas por lo...s seres humanos. Siendo así la realidad, esnecesario un cambio en la actitud de los diferentes actores, mostrándonos como parte que provoca el problema, para asumir nuestras responsabilidades, y luego intervenir en sus soluciones. La base del Periodismo Público relacionado con la prevención de desastres parte del reconocimiento que todos los individuos, sin importar nuestro rol en la sociedad, tenemos la responsabilidad de contribuir a la reducción del riesgo, en primer lugar, desde una mirada prospectiva, evitando aportar a los factores de generación de situaciones de desequilibrio en nuestro territorio y en nuestra sociedad; en segundo lugar, actuando de manera responsable para reducir las situaciones de riesgo existentes; y finalmente, estando preparados para cuando los riesgos se materialicen en desastres, a sabiendas que es imposible reducir las situaciones de riesgo existentes a cero. Es por esto necesario cambiar la forma como se ha venido haciendo periodismo alrededor del tema de riesgo y contribuir al cambio social a través del debate público, la deliberación y la participación, ejes del Periodismo Público que se propone el debate público promovido por los medios para incluir las propuestas ciudadanas en las agendas y políticas públicas." (Prólogo)
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"This World Bank study discusses secondary textbook and school library availability in Africa, its cost and financing, and its distribution and publishing. The study’s objective was to analyze the issues and provide some options and strategies for improvement. Reforms are urgently required in the ...secondary school systems of most African countries in order to: (i) reduce the number of textbooks and reference books required by secondary education curricula; (ii) reduce the unit costs of textbooks; (iii) increase the target book life thus increasing cost amortization and reducing annual textbook fees/budgets; (iv) increase the financing allocated to textbook provision from either government or parents, and (v) ensure that curricula change does not make expensive materials redundant too early or too often. The authors of the study believe that if a reliable market exists local publishing can develop to service it, even in direct competition with multinationals; and that the market does not necessarily have to be large, but that the critical factor is predictability. If publishers are confident that funding will be available, from whatever source, year after year, then local publishing will emerge to serve that market. This, it is argued, is perhaps most clearly demonstrated in Botswana where a tiny but reliable and reasonably predictable secondary school sector has five competing approved textbooks in some secondary subjects." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2556)
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"This study attempts to explore entertainment-education (E-E) radio drama audience responses/reactions, their motivating factors in writing letters to the drama and the relationship between audience responses and over all program goals of the drama, Menta Menged (Crossroads), in Ethiopia. Because en...tertainment-education mass media programs which aim at promoting pro-social behavior attract huge audiences both in listening and participating due to their entertainment and educational functions, this study explores these audiences’ feedback with the aim to understand the kind of relationship that exists between audiences and the radio drama. The data was collected through a textual or qualitative content analysis of audience letters, and focus group discussions with audience members; and it was qualitatively analyzed and discussed. The data showed that audiences typically have four kinds of reactions: commentaries, appreciations, associations and reflections with the drama, characters and actors. Furthermore, a number of motivating factors, in addition to the drama (both the messages and model characters), influenced audiences to respond to the drama and involved in the writing of letters. Interestingly, their reactions are mixed when compared to the program’s intended outcomes on audience behaviors." (Abstract)
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"This paper examines how banks can translate the potential of mobile phones into greater financial access for poor people. Although mobile phone operators have been able to use the mobile phone for mobile remittance and bill payment services in several countries, banks have had little success in usi...ng mobile phones as part of a growth or outreach strategy. This paper focuses on smaller banks or microfinance institutions (MFIs) that face a much higher cost-of-service delivery because of the smaller transaction values they handle and the likely more remote and dispersed location of at least some of their customers. The opportunity seems particularly great for them, but implementation challenges also loom larger because of their small scale. This discussion assumes these banks and MFIs have adequate back office and transaction switching capability and sufficient internal controls, whether managed in-house or outsourced." (p.1)
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"Este libro es una selección de imágenes del Concurso Nacional de Fotografía sobre Desaparición Forzada 'Sin Rastro." (p.1)
"This paper asks how images of children are used by prominent signatories to NGO codes of conduct. The answer is that images of childhood and shared codes of conduct are both means through which development and relief NGOs produce themselves as rights-based organisations. The iconography of childhoo...d expresses institutional ideals and the key humanitarian values of humanity, neutrality and impartiality, and solidarity. Images of children are useful for NGOs in reinforcing the legitimacy of their ‘emergency’ interventions as well as the very idea of development itself. But the dominant iconography is also inherently paradoxical, as the child image can be read as both a colonial metaphor for the majority world and as a signifier of humanitarian identity. The question then for NGOs using this image in social justice campaigns is whether overtly political accompanying texts can nullify the contradictory subliminal messages that emanate from the iconography of childhood." (Abstract)
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"This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health c...ommunication to be successful, it had to be data driven. At the same time, it was essential for the initiative to generate data to demonstrate its effectiveness. Communication which was once regarded a 'soft science' has now evolved to the extent that it can generate data that is verifiable and drives the intervention further." (Back cover)
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"This manual is, firstly, about Interviewing (Section Two). This is the art and skill of getting the information you need from someone. Information may be facts – perhaps those needed to register a new client - or you might want to go further, looking perhaps for an understanding of the new contac...t’s emotional situation. The second half of the manual is about Counselling (Section Three), which is the art and skill of helping someone to make their own good choices. Guidance is a word for a similar process, when people offer informal ideas and solutions to others, as advice concerning the life challenges they are facing. But this manual uses the word counselling. It suggests finding solutions together, rather than one person offering solutions and the other person accepting them." (p.3)
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"The crucial interaction between humanitarian agencies and the media has been researched in the past but today it continues to evolve and change—and not for the better. This article, drawing on accounts from communications managers working inside the world's major aid agencies (Red Cross, Oxfam, S...ave the Children, World Vision, CARE and Médecins sans Frontières), examines how communication strategies designed to raise awareness, funds and support have assimilated to today's pervasive “media logic”. In the increasingly crowded and competitive field of humanitarian agencies, non-governmental organizations (NGOs) now seek to “brand” themselves in the media; they purposefully use celebrities and produce regionalized and personalized “media packages” to court media attention; and they reflexively expend time and resources warding off increased risks of mediated scandals. In such ways, aid agencies have become increasingly embroiled in the practices and predilections of the global media and can find their organizational integrity impugned and communication aims compromised. These developments imperil the very ethics and project of global humanitarianism that aid agencies historically have done so much to promote." (Abstract)
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"This paper uses Australian case studies to demonstrate the use of humour in social justice and eco-pax 1 movements. Drawing from the literature and from personal experience in activist street-theatre over more than twenty years, the author discusses the rationale and motivations behind humorous act...ivism, and notes audience reactions and impacts on participants. Using non-violence theory within the multidisciplinary paradigm of Peace Studies, he describes how activists use humour to enliven popular education, and to create liminal atmospheres conducive to non-violent conversion. Humorous activism creates common ground and complements other modes of activism. It is inclusive, drawing in audiences and adherents and attracting media attention. It simplifies and enhances communication, and allows activists to release emotions such as rage and frustration, while at the same time providing positive, enjoyable experiences for audiences. It can empower and inspire audiences, and bring a healthy balance and diversity to activism." (Abstract)
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"Vor dem Hintergrund, dass immer mehr Menschen das Internet nutzen, hat die Bundeszentrale für gesundheitliche Aufklärung (BZgA) im Jahr 2001 mit www.drugcom.de ein Internetportal zur Drogen- und Suchtprävention etabliert. Vom Sommer 2001 bis zum Jahresende 2006 haben etwa 3000 junge Menschen per... E-Mail den Rat des Teams von drugcom.de gesucht; mehr als 2000 Jugendliche und junge Erwachsene haben die Chatberatung in Anspruch genommen. Zielgruppe des Internetportals sind drogenaffine Jugendliche und junge Erwachsene im Alter von etwa 15 bis 25 Jahren. Neben einer Vielzahl von Informationen zu drogen- bzw. suchtspezifischen Fragen wird bei diesem Angebot ein frei zugänglicher Chatraum bereitgestellt sowie die Möglichkeit geboten, drogen- und suchtspezifische Fragen bzw. Probleme in einem One-to-One-Chat online mit einer professionellen Beraterin bzw. einem Berater zu besprechen. Mit dem vorliegenden Fachheft werden zum einen die konzeptionellen und empirischen Grundlagen der Onlineberatung von drugcom.de dargestellt. Zum anderen wird beschrieben, wer die Beratungsangebote von drugcom.de nutzt, welche Frage- bzw. Problemstellungen hierbei relevant sind und wie die Beratungskonzeption methodisch umgesetzt wird." (Abstract)
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"[This book] gives you ideas for building an emergency radio network (ERN) for your community. An ERN uses small Family Radio Service (FRS) radios or combined FRS/General Mobile Radio Service (GMRS) radios for members of the community. The community relay station can be (1) a basic or "fancy" ham st...ation, (2) a GMRS station, (3) a basic amplitude modulation (AM) or "fancy" single sideband (SSB) Citizens Band (CB) station, or (4) a ham station using near vertical incidence skywave (NVIS). 'Community Eergency Radio Networks' makes planning your community ERN easy. It has easy-to-use tables (known as coverage planning tables) for your suburban or rural community depending on wether you're located on a smooth plain, in a hilly area, or in a mountainous area. The book alos has guidleines to help you set up an effective ERN in a city." (Back cover)
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"This manual provides a methodology for trainers and media support organizations interested in providing courses on the coverage of avian influenza. It also provides a sample three-day training course agenda, complete with suggested lectures, discussion topics, exercises, suggested reading, field tr...ip planning, and field safety guidelines for journalists covering avian influenza. The manual uses basic sources on avian influenza, including information from World Health Organization (WHO) and the Food and Agriculture Organization (FAO), scientific journals and academic research. It also provides links to resources for trainers designing their own courses. The manual offers practical suggestions for trainers to help journalists tailor avian influenza knowledge gained from the training sessions to the specific needs of their audience." (p.6)
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"As part of a broader analysis of corruption in emergencies, the U4 Anti-Corruption Resource Centre initiated a dialogue on the role(s) of the media. On 30 May 2006, a working meeting held at NORAD offices in Oslo brought together donors, NGOs and journalists, including media practitioners from Sri ...Lanka, Liberia and Nepal. The purpose was to draw on actual case studies to suggest ways in which humanitarian agencies and the media can mutually support responsible coverage of corruption in emergency aid. Recommendations to donors, humanitarian agencies, and both local and international media are presented at the end of this report." (Back cover)
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"This toolkit is a resource for everyone working in emergency situations caused by natural disasters. It is designed to help programme managers from UNICEF, UN agencies, NGO partners and government personnel to prepare, plan, implement and monitor behaviour change communication initiatives supportin...g health, hygiene and child protection efforts in emergencies." (Introduction)
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"... this book provides students with an introduction to the theory and practice of Theatre for Development (TfD). Since the 1970s, TfD has established itself as a process through which communities can address issues within their own self-development through participation in theatre practice. From i...ts beginnings in sub-Saharan Africa, the Indian sub-continent and Latin America, TfD has now spread across the globe as an effective development strategy. The author examines TfD within the context of evolving development theories and practices, including participatory approaches that encourage individuals and communities to transform themselves from the objects into the subjects of their own development. The book is illustrated with case studies taken from around the world, and from many different development sectors, including health, literacy and voter education." (Publisher)
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"This book presents conceptual and methodological issues related to the use of communication in order to facilitate participation among stakeholders in natural resource management (NRM) initiatives. It also presents a collection of chapters that focus on participatory development communication and N...RM, particularly in Asia and Africa. There are many approaches and practices in development communication, and most of them have been implemented in the field of environment and natural resource management. But, even when considering participatory approaches in NRM, communication is often limited to information dissemination activities that mainly use printed materials, radio programmes and educational videos to send messages, explain technologies or illustrate activities. These approaches, with their strengths and weaknesses, have been well documented.Participatory development communication takes another perspective. This form of communication facilitates participation in a development initiative identified and selected by a community, with or without the external assistance of other stakeholders. The terminology has been used in the past by a number of scholars to stress the participatory approach of communication in contrast with its more traditional diffusion approach. Others refer to similar approaches as participatory communication for development, participatory communication or communication for social change.In this publication, participatory development communication is considered to be a planned activity that is based on participatory processes and on media and interpersonal communication. This communication facilitates dialogue among different stakeholders around a common development problem or goal. The objective is to develop and implement a set of activities that contribute to a solution to the problem or the realization of a goal, and which support and accompany this initiative. This kind of communication requires moving from a focus on information and persuasion to facilitating exchanges between different stakeholders to address a common problem, to develop a concrete initiative for experimenting with possible solutions, and to identify the partnerships, knowledge and materials needed to support these solutions." (Preface)
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"This workplan focuses on those areas where advocacy, communication and social mobilization (ACSM) has most to offer and where ACSM strategies can be most effectively concentrated to help address four key challenges to TB control at country level: • improving case detection and treatment adherence...; • combating stigma and discrimination; • empowering people affected by TB; • mobilizing political commitment and resources for TB. The workplan supports the ACSM contribution to the Global Plan to Stop TB 2006–2015 and sets out a 10-year strategic framework for country-level ACSM programming that complements strategic work at the global advocacy level designed to exert pressure on governments and other authorities to prioritize TB control." (Executive summary)
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"¿Cómo se muestra la pobreza en los noticieros?, ¿Qué recursos periodísticos son utilizados en la construcción noticiosa?, ¿hablan técnicos o pobres?, ¿cuánto tiempo duran en promedio?, ¿qué temas específicos tratan? Son algunas de las interrogantes que se formularon al inicio de este e...studio, que analizó los noticieros centrales de los cinco canales de TV abierta. Contamos con importantes apoyos para su desarrollo, en especial, del Consejo Nacional de Televisión que entregó su patrocinio y asesoramiento técnico, lo que fue fundamental para visionar los 565 noticieros que fueron objeto de este análisis ... Descubrimos que habían más noticias en pobreza de lo que suponíamos, que la gran mayoría se emitían en el primer bloque de los noticieros y que las personas en situación de pobreza son una fuente de información abundante en la construcción de las noticias, en conjunto con los periodistas. Sin embargo, confirmamos que la mayoría de las noticias no tenían el foco informativo en la pobreza o en personas en situación de pobreza, sino en hechos con foco en otros temas pero en los cuales aparecían dimensiones del mundo de la pobreza, tales como problemas de cobertura y calidad de la Vivienda, noticias sobre personas en situación de pobreza tras hechos de Tragedias y Desastres Naturales y Delincuencia, sin duda temas de alto impacto humano, que explican el por qué aparecen en el principal bloque noticioso. Confirmamos asimismo, que la gran mayoría de las noticias corresponden a notas informativas, que no ahondan en el problema que buscan informar, sino más bien privilegian la constatación pura. En general, no se explora en las posibles soluciones a los problemas de la pobreza, ni tampoco se relevan sus causas. En su mayoría, las noticias analizadas parecen responder a pautas informativas pre-fijadas y no al producto de la iniciativa y/o investigación periodística. Cabe destacar también que los periodistas son claramente voceros privilegiados de sus propias construcciones periodísticas." (Presentación, p.7-8)
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