"The present publication is an attempt to report on various practical methods adopted throughout the world to promote and develop the reading habit among those literate populations that read little or nothing at all. The countries surveyed represent the major geographic regions of the world and illu...strate a broad variety of internal structures. For example, leading publishing giants are looked at as well as countries where indigenous publishing is in its earliest stages; highly literate societies are considered as are those which have recently embarked on the path to literacy; monolingual countries and multilingual cultures are both represented here. Yet despite these disparities one common thread emerges: no country is satisfied with the number of active readers it counts among its population and all consider that methods and techniques for increasing reading must be tried and tried again in order to bring books and people together in a lasting aqd fruitful relationship." (Preface)
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"El Centro Audiovisual Nacional del Ministerio de Educación inició sus actividades - en la lÃnea de acción que hoy lo distingue - a fines de 1958 ... la experiencia acumulada en todos estos años por el Centro Audiovisual Nacional le ha permitido definir dos grandes metas esenciales de trabajo. ...Ellas son: 1. Entrenar a los educadores en el uso y elaboracón - tanto desde el punto de vista pedagógico como técnico - de los diversos medios audiovisuales; 2. Producir material aduiovisual que sirva de prototipo, y suficiente en la medida de lo posible, para la escuela venezolana." (p.15-16)
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