"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th
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rough to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice." (Back cover)
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"L’atteinte des objectifs de sécurité alimentaire, de nutrition et d’égalité entre les hommes et les femmes passe par l’application d’approches de développement visant à donner aux communautés rurales l’occasion de participer et de prendre en main leur futur. Parmi les nombreuses ap
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proches utilisées par la FAO, il en est une qui est efficace pour permettre aux groupes les plus marginalisés, dont les femmes, de s’approprier leur développement et de parvenir à une autonomisation économique et sociale: il s’agit de l’introduction du genre dans la communication pour le développement. Les capacités dans le domaine sont assez rares pour exploiter toute la force de cette démarche et il y a relativement peu de réflexions théoriques en la matière. Le projet FAO-Dimitra partage son expérience avec la publication Communiquer le genre pour le développement rural. Celle-ci est destinée à tous les agents et agentes de développement et vise à encourager l’introduction d’une perspective genre dans les actions de communication pour le développement en milieu rural. Elle propose des ouvertures pratiques pour le faire, entendant ainsi susciter des réflexes afin que les projets et programmes incluent davantage les spécificités, besoins et aspirations des hommes et des femmes." (Dos de couverture)
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"Good reporting of science in the media is vital in drawing the attention of both policymakers and the public to the important role that science and technology can play in achieving sustainable development, and press officers can contribute significantly to helping science journalists ensure that th
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is happens. This guide provides a comprehensive introduction to the techniques that press officers can use to create a close and supportive working relationship with the journalist community." (Foreword)
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"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyo
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nd the PRS and is now being integrated into national development planning and implementation. Many of these strategies are shifting their focus from a “dissemination and publicity strategy” to a“communication program” that emphasizes information intervention beyond the traditional campaign, workshop or seminars. Compared with the 2005 review, the main difference is the institutionalization of communication, moving beyond the one-time experience for the first set of PRSs to broader, deeper sustained communication in support of poverty reduction and national development strategies. A second major difference is expanding beyond communication and participation in PRS formulation to PRS implementation, monitoring, and evaluation." (Executive summary)
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"A well-designed communication plan proved to be critical in implementing successful education re form efforts in El Salvador (World Bank 1998). El Salvador’s experience with the Education with Community Participation Program (EDUCO) demonstrated that special emphasis on communication strategies c
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an build consensus, inform communities, and improve public support for complex reforms." (Page 1)
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"Evaluation should be seen as a key part of the communications process, and not a bolt-on at the end, and thought needs to be put into understanding exactly what outcomes can and should be measured. At a bare minimum, organisations should ensure they have ways for measuring how they perform in the m
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edia, how informed their staff are, and how campaigns are performing. Good evaluation raises the profile of communications and brings boardroom credibility." (Executive summary)
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"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
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ncing food security policies. The toolkit also looks at specific information products such as policy briefs, reports and early warning bulletins, and suggests ways to structure and improve them. A section on writing effectively, which focuses on grammar and style, makes sure that written documents are easy to read. Finally, the toolkit gives tips for using the internet, social media and Web 2.0 tools [...] While aimed at professionals working in food security related fields, the lessons in this toolkit can easily be applied to many other fields." (Introduction)
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"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers wi
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th an understanding of the role of communication, while several case studies exemplify communication for accountability in developing countries. The guide proposes a training structure and provides training materials as well as exercises." (Back cover)
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"Based on CommGAP’s interactions with the global anticorruption community as well as earlier research, we were able to collate 18 representative instances (case studies) from around the world, with real-life examples of citizens coming together to speak up against corruption and social norms vis-
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-vis corruption or to change public services affected by corrupt practices. This report is a “one-step-up” analysis of the collated case studies, which is intended to shed light on practical approaches, tools, and techniques that have been successful in bringing citizens together to stand against the daunting phenomenon of corruption." (Page 1)
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"ILRI is working in 'a crowded field of providers of knowledge, technology, and capacity development'. It is crucial therefore that the organisation is crystal clear about the unique brand of knowledge and services it delivers in the field of science 'at the intersect of poverty and livestock' - and
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up-front about its track record in delivering results. Purposeful and strategic communication around issues that ILRI has the reputation to speak about, and that resonate with current - and emerging - debates, is the key to being heard and advancing the position and potential of livestock farmers globally. The organisation has established for itself a professional brand and impressive publishing record for communicating its diverse research products and thinking 'in real time'. A two-pronged process of embedding strategic communication in all research programmes (through a combination of incentives and quality assurance protocols) and being more focused and strategic on key target audiences and issues, will create the necessary conditions for ILRI to effectively communicate its research. This process requires not so much radical overhauls as clear stewardship, leadership and support from management to enable more strategic communication to be required where it is absent, and to flourish where it is latent." (Executive summary)
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"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
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different countries were served by the AFRRI partnership with 25 radio stations. Farmers engaged in the design and development of farm radio programming were almost 50 per cent more likely to take up agricultural practices deemed to improve their food security than passive listeners. Those in what AFRRI deemed "active listening communities" (ALCs) were 10 times more likely to adopt the practice than those farmers who had no access to the farm radio programs. Farmers demonstrated increased knowledge of agriculture innovations as a result of listening to AFRRI radio programs, with up to 96% of some radio listeners scoring at least 60% on a follow-up knowledge quiz about the promoted farm practices [.] Farmers participate in selecting the focus – or topic – of the radio campaign, choose the time of broadcast, and are intimately engaged in the ongoing development of the farm radio programming over a set number of weeks; including as central agents of the knowledge-sharing process. Lively and entertaining formats are designed to attract listeners. [.] This report presents and discusses the key findings from an in-depth evaluation of 15 round-two Participatory Radio Campaigns (PRCs) – three PRCs in each of the five countries involved in AFRRI. AFRRI examined a mix of radio stations – community, associative, commercial, and state. Tools used for this evaluation included 4,500 household surveys (300 per radio station) in 90 communities, farm visits and field measurements, key informant interviews, and collection of secondary data (from other sources, such as national agricultural extension services)." (Executive summary, page 5)
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"Participatory Radio Campaigns (PRCs) were developed by Farm Radio International as a way to help farmers learn about, evaluate, and introduce new agricultural practices that they are interested in trying. With training and facilitation support from Farm Radio International, selected radio stations
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work closely with farmers and farmer organizations, agricultural extension and advisory services, researchers and others to carefully plan and deliver a four-six month radio campaign. During the PRC, farmers are able to explore, exchange knowledge, gain information and share experiences with a new agricultural practice that can improve their family’s food security. Lively and entertaining, PRCs feature the voices, stories and perspectives of ordinary farmers through a mix of radio formats, including panel discussions, vox pops, village debates, phone-in shows, mini-dramas and music. Farmers provide feedback and are involved in monitoring and evaluating the PRCs throughout. New Information Communication Technologies (ICTs) such as cell phones, MP3 players, interactive voice response systems, and bulk SMS messaging systems are linked with radio to boost the interactivity, reach and accessibility of PRCs." (Page 2)
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Focuses on three key written products: the policy brief, the research brief and the story of change.
"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in
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applying these. The guide focuses on four key approaches: campaigns, participatory learning, informal education, formal school-based interventions. It considers the following tools for implementing these approaches, including publications, curricula, modules and presentations, e-learning, performing and cultural arts, games and competitions, audio and video materials, web pages and activities, and social media and telecommunications. It then explains how to ensure that these tools are high quality, focusing on powerful images and well-crafted messages that are engaging, proven, adapted and localized. It also highlights the principles needed to apply these effectively: ensuring legitimacy and credibility, consistency and standard messaging, scalability, and sustainability. Through a wealth of examples, the guide highlights integrated experiences, approaches and tools, by region." (Pages 9-10)
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