"In the great debate about ‘cultural imperialism’ in the 1970s and 1980s, the advertising industry was singled out as a key mechanism by which the economies and societies of the ‘Third World’ countries were seen to be dominated by the rich countries of North America and Europe. Yet, relative
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to critical research on the other international communication industries also held to exert such dominance, notably television and news, the advertising industry as such has since been rather neglected. The research presented in this article is based on material gathered by a collaborative team of researchers reporting on the recent state of play within the constellation of interests which make up the advertising industry in Brazil, Mexico, Argentina and Chile. The article thus provides a detailed empirical account of the modes in which the advertising industry now binds these leading nations of Latin America into both economic and cultural globalization." (Abstract)
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"In Ihren Händen halten Sie die zweite Auflage unserer Publikation „Auslandsmärkte als Chance“. Als wir vor gut zwei Jahren die erste Ausgabe veröffentlichten, florierte die Weltwirtschaft und mit ihr die IT- und Telekommunikationsmärkte. Wer hätte damals gedacht, dass wir im Jahr 2009 die
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schlimmste Wirtschaftskrise der jüngeren Geschichte erleben würden? Inzwischen zeigen glücklicherweise fast alle Wirtschaftsindikatoren wieder nach oben. Gleichwohl werden viele Länder – Deutschland eingeschlossen – einige Jahre brauchen, bis sie das Vorkrisenniveau erreichen. Die Informations- und Kommunikationswirtschaft ist mit vergleichsweise geringen Einbußen durch die Krise gekommen. Es gab zwar herbe Umsatzeinbrüche in einigen Marktsegmenten, daneben aber auch einzelne Bereiche mit anhaltendem Wachstum. Jetzt geht es darum, die sich im Zuge der wirtschaftlichen Erholung bietenden Chancen mit Mut und Kreativität zu nutzen. Ganz wesentlich ist dabei, nicht nur in rein nationalen Kategorien zu denken. Hochtechnologien „made in Germany“ können von dem erwarteten Aufschwung der Weltwirtschaft überproportional profitieren. Das gilt auch und gerade für Informations- und Kommunikationstechnologien. Dem interessierten Leser ein Leitfaden, dem Unternehmer eine wertvolle Orientierungshilfe – das ist der Anspruch dieser Broschüre. Transparenz, Kontakte und verläßliche Information sind die Zutaten für ein erfolgreiches Auslandsgeschäft. Diese Publikation möchte dazu einen Beitrag leisten." (Vorwort)
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"El presente estudio se propone describir y analizar las representaciones de la pobreza en los medios gráficos de 8 países de Centroamérica y el Caribe. Para tal fin se ha tomado como referencia un período de 6 meses, entre abril y septiembre de 2008, considerando el cual se realizó un relevami
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ento de las noticias que hacen referencia, directa o indirectamente, a la problemática de la pobreza en los siguientes diarios según países [...] El discurso narrativo provee principios de inteligibilidad de la realidad histórica que resultan constitutivos de la propia comprensión humana del pasado y su contemporaneidad. Lo propio del relato es la posibilidad de ordenar una serie cronológica de eventos en una trama cuyo tema será la confi guración de un conjunto de relaciones entre agentes, acciones y acontecimientos." (Presentación del estudio, página 7)
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"With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowl
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edge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area. This volume draws on the expertise of authors and collaborators across the globe." (Publisher description)
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"El precio del silencio' revela una tendencia creciente en varios países de América Latina: la interferencia “tras bambalinas” que ejercen los gobiernos sobre los medios de comunicación y la independencia editorial. Esta “censura sutil” y sus continuos efectos inhibitorios aún no han rec
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ibido la atención que merecen. Por medio del monitoreo sistemático de tales prácticas en Argentina, Chile, Colombia, Costa Rica, Honduras, Perú y Uruguay, este informe procura llenar el vacío de información existente y revelar los peligros que entraña la censura indirecta para la libertad y la independencia de la tarea periodística. El presente informe examina cómo los gobiernos de los países analizados abusan de sus facultades regulatorias y de fondos públicos para controlar a los medios, con muy poca vigilancia: utilizan la publicidad oficial para castigar a los medios críticos y recompensar a los que se muestran amigables; deniegan el acceso y la información a los periodistas que consideran “críticos”; presionan secretamente a dueños y editores de medios para que cambien sus líneas editoriales; y otorgan licencias de radiodifusión de modo tal de beneficiar a los aliados políticos y acallar a las voces independientes." (Cubierta del libro)
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"There is very little undestanding of the role that communicartion processes play in the numerous starnds of post-conflict reconstruction, including peacebuilding, governance, and long-term development. This paper addressess this gap by distilling lessons learned from the media and communication str
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ategies of different donors. It takes as its primary case study the Office of Transition Initiatives at the U.S. Agency for International Development, which has long track record of media and communication work in post-conflict environments. In doing so, it seeks to present a new model for understanding and working with communication in post-conflict and fragile environments." (Foreword)
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"This book is a contribution to efforts to improve governance systems around the world, particularly in developing countries. It offers a range of innovative approaches and techniques for dealing with the most important nontechnical challenges that prevent many of those efforts from being successful
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or sustainable. By so doing, the book sets out the groundwork for governance reform initiatives. Its overarching argument is that the development community is not lacking the tools needed for technical solutions to governance challenges. The toolbox is overflowing; best practice manuals in various areas of interest tumble out of seminars and workshops. However, difficulties arise when attempts are made to apply what are often excellent technical solutions under real-world conditions. Human beings, acting either alone or in groups small and large, are not as amenable as are pure numbers. And they cannot be put aside. In other words, in the real world, reforms will not succeed, and they will certainly not be sustained, without the correct alignment of citizens, stakeholders, and voice." (Introduction, page 1)
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"Citizens’ Voice and Accountability (CV&A) work has emerged as a priority in the international development agenda from the 1990s onwards. In their CV&A work, donors recognise the importance of context: it shapes relation to that context. However, context awareness has not proven sufficient to enab
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le donors to grapple with key challenges posed by the interaction between formal and informal institutions, the prevalence of the latter over the former in many instances, and underlying power relations and dynamics. Some examples of positive impact of CV&A interventions have emerged from the interventions analysed for this study. This is mostly at the level of positive citizen awareness, empowering certain marginalised groups, and encouraging state officials. However, within the sample analysed, such impact/effects have remained limited and isolated, and have so far proven difficult to scale up. A critical factor leading to the observed limited nature of results is related to the fact that donor expectations as to what such work can achieve are too high, and are based on misguided assumptions around the nature of voice and accountability, and the linkages between the two. There is a tension between the long-term processes of transforming state-society relations and donors’ needs/desires to produce quick results. Scaling up sustainability are also issues not currently sufficiently addressed within intervention design and implementation." (Executive summary, page v)
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"This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment st
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rategies, describing challenges, lessons learned and insights for the future, especially related to strategic planning and evaluation. It also provides references for where to find more information or who to seek for further advice on the design and implementation of these approaches." (Foreword)
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