mediadev library

Building Capacity in Communication for Development and Health Promotion

Rafael Obregón, Charlotte Lapsansky

In: Handbook of Communication and Development

Srinivas R. Melkote; Arvind Singhal (eds.)

Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 262-284

"Strengthening capacities in communication for development (C4D) and health communication is critical to achieving the Sustainable Development Goals and other global health and development goals. This chapter presents case studies of recent initiatives undertaken by the United Nations Children´s Fu ... more

Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice

Lauren B. Frank, Paul Falzone (eds.)

Cham: Palgrave Macmillan (2021), xxxiii, 354 pp.

"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d ... more

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Handbook of Communication and Development

Srinivas R. Melkote, Arvind Singhal (eds.)

Cheltenham: Edward Elgar Publishing (2021), xvii, 397 pp.

"This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and obje ... more

Communication for Development: An Evaluation Framework in Action
Top Insights

Jessica Noske-Turner (ed.)

Rugby: Practical Action Publishing (2020), xiii, 124 pp.

"This book presents five cases that reflect on the experiences of using practices consistent with the 'Evaluating C4D framework' [published by June Lennie and Jo Tacchi in 2013]. Case studies are important to help move from a set of ideal principles to an understanding of how the framework may be op ... more

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), vii, 64 pp.

"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t ... more

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), vii, 82 pp.

"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii) more

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES);Universidad del Norte (2019), ix, 21 pp.

"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep ... more

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Communication, Social Movements, and Collective Action: Toward a New Research Agenda in Communication for Development and Social Change

Rafael Obregón, Thomas Tufte

Journal of Communication, volume 67, issue 5 (2017), pp. 635-645

"The growing emphasis on collective action raises new questions for research and practice in communication for development and social change. What actors drive processes of collective action? What are the communication features of their interventions? What type of social change processes do they enh ... more

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Communication for Development and Social Change: Influencing Social Norms for an Inclusive Society in Montenegro

Jelena Perovic, Rafael Obregón

Commons: Revista de Comunicación y Ciudadanía Digital, volume 6, issue 1 (2017), pp. 130-147

"UNICEF and the Government of Montenegro implemented a communication strategy "It's about ability" to challenge the existing, exclusionary practices and promote new, inclusive social norms for children with disability. Drawing on communication for development principles and social norms theory, a 20 ... more

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Rethinking Entertainment-Education for Development and Social Change

Rafael Obregón, Thomas Tufte

In: The Handbook of Development Communication and Social Change

Karin Gwinn Wilkins; Thomas Tufte; Rafael Obregón (eds.)

Chichester: Wiley Blackwell (2014), pp. 168-188

"The story of entertainment-education (EE) is that of a highly successful communication strategy that has achieved global recognition as a useful and effective approach to tackling contemporary development challenges. This chapter discusses the observed diversification of the science produced around ... more

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The Handbook of Development Communication and Social Change
Top Insights

Karin Gwinn Wilkins, Thomas Tufte, Rafael Obregón (eds.)

Chichester: Wiley Blackwell (2014), xii, 512 pp.

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Media Development

James Deane

In: The Handbook of Development Communication and Social Change

Karin Gwinn Wilkins; Thomas Tufte; Rafael Obregón (eds.)

Chichester: Wiley Blackwell (2014), pp. 226-241

"Clear categorization of what is media development and what is communication for development is often problematic and much of this chapter focuses on continuities that exist across the fields whilst acknowledging there are genuine, well-argued, and real reasons why there should be a strong conceptua ... more

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Community Radio

Tanja Bosch

In: The Handbook of Development Communication and Social Change

Karin Gwinn Wilkins; Thomas Tufte; Rafael Obregón (eds.)

Chichester: Wiley Blackwell (2014), pp. 426-438

"This chapter focuses on community radio as one form of community media, and explores how citizens and activists use community radio stations for development and social change, despite the challenges of financial sustainability. First, a brief history of community radio is provided, in an internatio ... more

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Theater for Development

David Kerr

In: The Handbook of Development Communication and Social Change

Karin Gwinn Wilkins; Thomas Tufte; Rafael Obregón (eds.)

Chichester: Wiley Blackwell (2014), pp. 206-225

"The Theater for Development (TfD) movement seeks to empower subaltern communities by using their own language and culture to strategize solutions to their problems. This chapter looks at historical and cultural factors in both the pre-colonial and colonial periods, which may have encouraged the ris ... more

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Communication for Transparency and Social Accountability

Norbert Wildermuth

In: The Handbook of Development Communication and Social Change

Karin Gwinn Wilkins; Thomas Tufte; Rafael Obregón (eds.)

Chichester: Wiley Blackwell (2014), pp. 370-392

"This chapter explains the innovative social change strategies that civil society stakeholders, exploring the appropriation and development of information and communications technology (ICT) tools and techniques for the empowerment of ordinary citizens, have sought to develop and carry out in practi ... more

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