"This review of available scholarship in international health communication reveals a curious disconnect between an abundance of material available in selected nations and regions (e.g., Australia, southern Asia, sub-Saharan Africa and the United States), on the one hand, and relatively little atten
...
tion to comparative research on the other hand. Cross-national research on major conditions and diseases, such as tuberculosis and HIV/AIDS, is similarly rare [...] Several scholarly tools are recommended, among them a focus on "preparedness" as an umbrella concept, along with systeatic attempts to compare the way norms, media, and journalism function in different community and national contexts. Special endeavors to compare cultural differences are also recommended, exploring, for example, the ways different cultures handle a universal resource (water) or view critical thresholds in the lifecycle (such as marriages and first pregnancies), generating expectations for creating equivalent research "communities" in order to compare different theories and approaches to health communication." (Conclusion)
more
"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid
...
e range of communication approaches in current global health programs; offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health; ddopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches." (Publisher description)
more