Entertainment-Education and Social Change: History, Research and Practice
Top Insights
Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.
Contains index, illustrations
ISBN 0-8058-4553-4 (pbk); 0-8058-4552-6 (hbk)
Signature commbox: 10-Development-E 2004
I. HISTORY AND THEORY
1 The Status of Entertainment-Education Worldwide / Arvind Singhal and Everett M. Rogers, 3
2 A History of Entertainment-Education, 1958--2000 / David Poindexter, 21
3 Entertainment-Education as a Public Health Intervention / Phyllis Tilson Piotrow and Esta de Fossard, 39
4 The Origins of Entertainment-Education / Miguel Sabido, 61
5 Social Cognitive Theory for Personal and Social Change / Enabling Media / Albert Bandura, 75
6 Celebrity Identification in Entertainment-Education / William J. Brown and Benson P. Fraser, 97
7 The Theory Behind Entertainment-Education / Suruchi Sood, Tiffany Menard, and Kim Witte, 117
II. RESEARCH AND IMPLEMENTATION
8 No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step / Shereen Usdin, Arvind Singhal, Thuli Shongwe, Sue Goldstein, and Agnes Shabalala, 153
9 Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia / William N. Ryerson and Negussie Teffera, 177
10 Evolution of an E-E Research Agenda / Bradley S. Greenberg, Charles T. Salmon, Dhaval Patel, Vicki Beck, and Galen Cole, 191
11 Working With Daytime and Prime-Time Television Shows in the United States to Promote Health / Vicki Beck, 207
12 Entertainment-Education Television Drama in the Netherlands / Martine Bouman, 225
13 Entertainment-Education Programs of the BBC and BBC World Service Trust / Michael J. Cody, Sangeeta Fernandes, and Holley Wilkin, 243
14 Social Merchandising in Brazilian Telenovelas / Antonio C. La Pastina, Dhaval S. Patel and Marcio Schiavo, 261
15 Delivering Entertainment-Education Health Messages through the Internet to Hard-to-Reach U.S. Audiences in the Southwest / Everett M. Rogers, 281
III. ENTERTAINMENT-EDUCATION INTERVENTIONS AND THEIR OUTCOMES
16 Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign / Rasha A. Abdulla, 301
17 The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign / Yasar Yaser, 321
18 Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl / Neill McKee, Mira Aghi, Rachel Carnegie, and Nuzhat Shahzadi, 331
19 Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India / Arvind Singhal, Devendra Sharma, Michael J. Papa, and Kim Witte, 351
20 Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed / Arvind Singhal, 377
22 Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal / J. Douglas Storey and Thomas L. Jacobson, 417
1 The Status of Entertainment-Education Worldwide / Arvind Singhal and Everett M. Rogers, 3
2 A History of Entertainment-Education, 1958--2000 / David Poindexter, 21
3 Entertainment-Education as a Public Health Intervention / Phyllis Tilson Piotrow and Esta de Fossard, 39
4 The Origins of Entertainment-Education / Miguel Sabido, 61
5 Social Cognitive Theory for Personal and Social Change / Enabling Media / Albert Bandura, 75
6 Celebrity Identification in Entertainment-Education / William J. Brown and Benson P. Fraser, 97
7 The Theory Behind Entertainment-Education / Suruchi Sood, Tiffany Menard, and Kim Witte, 117
II. RESEARCH AND IMPLEMENTATION
8 No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step / Shereen Usdin, Arvind Singhal, Thuli Shongwe, Sue Goldstein, and Agnes Shabalala, 153
9 Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia / William N. Ryerson and Negussie Teffera, 177
10 Evolution of an E-E Research Agenda / Bradley S. Greenberg, Charles T. Salmon, Dhaval Patel, Vicki Beck, and Galen Cole, 191
11 Working With Daytime and Prime-Time Television Shows in the United States to Promote Health / Vicki Beck, 207
12 Entertainment-Education Television Drama in the Netherlands / Martine Bouman, 225
13 Entertainment-Education Programs of the BBC and BBC World Service Trust / Michael J. Cody, Sangeeta Fernandes, and Holley Wilkin, 243
14 Social Merchandising in Brazilian Telenovelas / Antonio C. La Pastina, Dhaval S. Patel and Marcio Schiavo, 261
15 Delivering Entertainment-Education Health Messages through the Internet to Hard-to-Reach U.S. Audiences in the Southwest / Everett M. Rogers, 281
III. ENTERTAINMENT-EDUCATION INTERVENTIONS AND THEIR OUTCOMES
16 Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign / Rasha A. Abdulla, 301
17 The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign / Yasar Yaser, 321
18 Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl / Neill McKee, Mira Aghi, Rachel Carnegie, and Nuzhat Shahzadi, 331
19 Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India / Arvind Singhal, Devendra Sharma, Michael J. Papa, and Kim Witte, 351
20 Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed / Arvind Singhal, 377
22 Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal / J. Douglas Storey and Thomas L. Jacobson, 417
