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Using Markers for Digital Engagement and Social Change: Tracking Meaningful Narrative Exchange in Transmedia Edutainment with Text Analytics Techniques
Digital Health, volume 8 (2022), pp. 1-18
"While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is aligned with the original intention. In this article, we shar
...
Endogenous Wisdom in Action - the Positive Deviance Approach: An Alternative Conceptualization of Communication and Social Change Praxis
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 154-171
"This chapter describes and analyzes an alternative communication and social change praxis called the Positive Deviance (PD) approach. Anchored in the traditions of wisdom, PD is based on identifying, amplifying and assessing problem-solving endogenous wisdom that is hidden and elusive, context-cent
...
Transforming Gender Norms Through Communication: Minga Perú's Communicative Actions in the Amazon
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 302-321
"We illustrate the principles and processes of gender transformative communication by presenting a case study of a long-running social change initiative spearheaded by Minga Perú, a community-based organization in the Peruvian Amazon. Applying a gender and power lens, we illustrate how communicatio
...
Handbook of Communication and Development
Cheltenham: Edward Elgar Publishing (2021), xvii, 397 pp.
"This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and obje
...
Multidimensional Model for Change: A Comprehensive C4D-Based Framework for Sustainable Development
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 213-232
"This chapter presents the Multidimensional Model for Change (MMC), an innovative model aimed at improving people’s life; it includes the elements of the Communication-Based Assessment (CBA) and Communication Needs Assessment (CNA) frameworks. It is based on a mix of theories of change management
...
Putting People First: Participatory Development Communication and Sustainable Development in Agriculture and Natural Resource Management
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 233-244
"Most effective agriculture, environment and natural resource management projects tend to be those in which community members, development practitioners or agriculture experts jointly identify research or development parameters and participate in the decision-making process. In these projects, commu
...
Participatory Communication and Action for a Sustainable Environment
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 142-153
"Sustainability has been a guiding principle in development for long but gained renewed impetus through the worldwide adoption of the United Nations’ Sustainable Development Goals following the increasingly tangible environmental and social effects of climate change. Achieving sustainable developm
...
Building Capacity in Communication for Development and Health Promotion
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 262-284
"Strengthening capacities in communication for development (C4D) and health communication is critical to achieving the Sustainable Development Goals and other global health and development goals. This chapter presents case studies of recent initiatives undertaken by the United Nations Children´s Fu
...
Community Radio for Social Change: Restoring Decentralized Democratic Discursive Spaces
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 190-212
"This chapter examines the role played by community radio in social change through the lens of participatory communication and locates it within the context of the globalization of media. At present, even though there are multiple media outlets, much of the grammar of creating content feeds into the
...
Advocacy Communication for Social Justice
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 172-189
"We offer a comprehensive analysis of media advocacy, pointing out its challenges and limitations and build towards an argument for proposing a holistic conception of ‘advocacy communication’ for achieving social justice. Media advocacy faces several challenges in practice, as it is often inhibi
...
Communication Infrastructure and Community Mobilization: The Case of Gram Vaani’s Covid-19 Response Network for the Marginalized in India
Journal of Development Communication, volume 32, issue 2 (2021), pp. 73-86
"In this article, we employed communication infrastructure theory (CIT) to analyze Gram Vaani’s (“Voice of the Village”) Covid-19 Response Network in India. We reviewed key CIT components (i.e., storytelling network and communication action context) and their applications in civic engagement,
...
Communication and Development: Participatory Action Research and Praxis for Social Justice
In: Handbook of Communication and Development
Srinivas R. Melkote; Arvind Singhal (eds.)
Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 83-99
"Participatory Action Research (PAR) is a subset of action research; it is critical research guided by an emancipatory interest. Critical PAR is committed to social transformation for justice. It is a heuristic approach, which incorporates a praxis that involves social and political action. PAR is c
...
Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice
Cham: Palgrave Macmillan (2021), xxxiii, 354 pp.
"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d
...
An Integrated Approach to Communication Theory and Research
Top Insights
New York; London: Routledge, 3rd ed. (2019), xvii, 590 pp.
"An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area
...
Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), 383 pp.
Drama as a Rhetorical Health Communication Strategy
In: Strategies for Developing Global Health Programs
Do Kyun Kim; Arvind Singhal; Gary L. Kreps (eds.)
New York et al.: Peter Lang (2014), pp. 134-150
"This chapter will present the rhetorical features that comprise the dramatic mechanism, and illustrate them through case studies of Israeli plays that raise diverse sensitive health subjects in Israel's multicultural society, such as violence against women, obesity, novice teen drivers, and illegal
...
Evaluating Health Communication Interventions
In: Strategies for Developing Global Health Programs
Do Kyun Kim; Arvind Singhal; Gary L. Kreps (eds.)
New York et al.: Peter Lang (2014), pp. 352-367
Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs
In: Health Communication: Strategies for Developing Global Health Programs
Do Kyun Kim; Arvind Singhal; Gary L. Kreps (eds.)
New York et al.: Peter Lang (2014), pp. 83-100
Health Communication: Strategies for Developing Global Health Programs
New York: Peter Lang (2013), vii, 383 pp.
"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen
...
Entertainment Education and Social Change
Critical Arts: South-North Cultural and Media Studies, volume 27, issue 1 (2013), 146 pp.
