"We illustrate the principles and processes of gender transformative communication by presenting a case study of a long-running social change initiative spearheaded by Minga Perú, a community-based organization in the Peruvian Amazon. Applying a gender and power lens, we illustrate how communication transforms existing gender structures. Specifically, we analyze the monumental shifts that are occurring in roles, norms, hierarchies and relationships between women and men in the Peruvian Amazon emanating from Minga’s gender transformative approach. Our analysis highlights gendered shifts at the individual, family, community and institutional level. Through our analysis we outline a communicative process for gender transformation, highlighting how the Minga approach contributes to multiple gender-related outcomes across health, violence, participation, agency and decision-making. We argue that each component of Minga’s process is essentially communicative in nature. Simply put, communication serves as both a means and an end to achieving gender transformation." (Abstract)