"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t
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he communication strategy within the context of each organisation; including its policies, practices and areas of work. Chapter Two and Three consider the theoretical foundations, paradigms and communication planning models. Chapter Four gives a summary of the different communication strategies and Chapter Five gives an outline of formative research. Chapter Six guides participants, step-by-step, through the design of a communication strategy. Throughout this chapter, participants are introduced to practical worksheets that help synthesise and apply key concepts in each step of the strategy design process. Additionally, references to different components of the Conceptual Module are made, including examples and case studies, which can help participants make decisions at each step of the process." (Overview, page vii)
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"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending
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upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii)
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"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep
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are workshops while making relevant adaptations based on the context in which the workshop will be facilitated, the needs and realities of participants, and the relevant experiences that each facilitator brings to the workshop. This module suggests activities and timeframes, which can be modified according to the availability of resources of the organisation receiving the training, the complexity of communication, social and development issues that constitute the focus of the workshop, or the scope of the strategy to be formulated." (Overview, page vii)
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"Los artículos del CAC162 “Narrativas de paz: voces y sonidos” surgen de la mesa de debate homónima presentada en el marco del X Congreso Internacional Latina de Comunicación Social, realizado en la Universidad de La Laguna (Tenerife) en 2018. Nueve textos sobre los retos que afrontan dichas
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narrativas y sobre los espacios que abren en los distintos escenarios donde han emergido. Reflexiones acerca de la forma en que la ciudadanía aborda sus propias historias para conformar narrativas de paz que confronten los efectos de la violencia armada y estructural. Escritos que exploran las experiencias de vida de quienes no se resignan a callarlas, sino que buscan transformarlas en una memoria ejemplar, una que, como señalaba Benjamin, pueda relampaguear en momentos de nuevo peligro." (Resumen)
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"Was gibt es in punkto Datenschutz und Datensicherheit für Non-Profits zu beachten und wie können sie Hass, Hetze und Parolen im Netz aktiv begegnen? Wie können zivilgesellschaftliche Organisationen digitale Technik für Beratungsangebote oder NPO-Kampagnen erfolgreich einsetzen und offene Daten
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besser für gute Taten nutzen? Was können Politik und Zivilgesellschaft tun, um digitales Engagement zu unterstützen und die Chancen und Potenziale des digitalen Wandels besser für das Gemeinwohl zu nutzen? Die vorliegende Broschüre liefert Ihnen wertvolle praxisnahe Informationen, Ansätze und Tipps zu diesen Themen und Fragestellungen." (Vorwort)
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"Las pandillas no sólo son protagonistas del miedo en los territorios que controlan, sino también en los medios. La alta cantidad de portadas que ganan, así como la avalancha de notas que tratan sobre ellos o les mencionan, así lo demuestran. Al contrastar los datos arrojados por la muestra del
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año 2015 con los suministrados por investigaciones de carácter regional de años anteriores, se evidencia que los periódicos nacionales superan con creces los promedios latinoamericanos de cobertura sobre violencia e inseguridad. Además de reflejar una curva ascendente en el tiempo, ganando las pandillas cada vez más terreno en la cobertura periodística nacional. Como conclusión para el debate académico se propone que los medios escritos salvadoreños han aportado significativamente a la construcción de narrativas sobre las maras que no permiten profundizar en la complejidad del problema, contribuyendo al desplazamiento de una especie de bola de nieve que ha terminado fortaleciendo la preeminencia de las pandillas en el imaginario público, así como favoreciendo las políticas y los discursos oficiales de corte manodurista." (Página 1)
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"Como parte de sus objetivos y tareas principales, el Observatorio Latinoamericano de Regulación Medios y Convergencia (OBSERVACOM) realiza un monitoreo sistemático de las regulaciones y políticas públicas de los países de la región respecto al acceso, la diversidad y el pluralismo en materia
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de medios de comunicación y libertad de expresión, prestando una especial atención a la situación de la radio y televisión comunitaria. Como una de los resultados de este trabajo hemos realizado el siguiente informe comparado de la legislación existente en la materia, con el objetivo de analizar la compatibilidad de los marcos normativos latinoamericanos con los estándares sobre libertad de expresión aprobados por los órganos del Sistema Interamericano de Derechos Humanos. A continuación, compartimos con ustedes los principales hallazgos de la investigación, esperando sea un aporte útil para el desarrollo de sus funciones." (Página 3)
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"During the transition years, Albania saw the establishment of a relatively complete legal framework for the protection and development of media freedom and independence.However, in many cases, the legal framework was delayed or a mechanical transplant of western legislation. Enforcement of legislat
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ion remains a problem. In the framework of relations between the media and politics, both in the early transition phases and during recent years, there have been frequent efforts of political formations to ensure in a way control Relations between media and politics in Albania over the media through law as in the case of the Press Law or the case of legislation establishing the regulations for the election of the Steering Council of RTSH and AMA, which gives the opportunity to the political majority to decide on the composition of the steering bodies of these two institutions. In terms of transparency over media ownership, Albania has made progress, but the concern is raised regarding the possibility of hidden ownership. Besides the ownership factor, their funding also has played a considerable role in the degree of dependence or independence of the media. In this regard, for many domestic analysts or international rapporteurs, the situation remains alarming. The EU Progress Report on Albania notes that media financing remains very problematic. There is almost no transparency and funding sources are manipulated or hidden. Similar to countries of the polarized pluralistic media model, in Albania too, professional organizations and the trade unions of journalists are generally weak. An indicator of the lack of organization of the media and the journalists’ community is also the fact that Albania, for a long period during the transition years, has not managed to have a Media Council, which exists in the majority of the region’s countries. The inexistence or poor role of journalists’ associations has led to a poor level of self-regulation of media in the country." (Executive summary)
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"El presente artículo analiza la participación de los medios comunitarios y su importancia para la democratización de la comunicación en Ecuador en el marco del Concurso Público de Frecuencias de Radio y Televisión de señal abierta, convocado en 2016. Este concurso cobró importancia en la ag
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enda pública por ser la primera vez que el Estado utiliza un mecanismo público para otorgar concesiones de frecuencias, abriendo a concurso 1 472 frecuencias de radio y televisión, lo que modificará el panorama mediático por 15 años –tiempo que dura cada concesión–. Este concurso, además, tomó relevancia por desarrollarse en medio de un proceso electoral ya de por sí agitado, por la permanencia o no del Gobierno de la Revolución Ciudadana liderado por Rafael Correa, después de 10 años en el poder. En este contexto, este análisis propone otra visión: desde la mirada del sector comunitario, un actor casi ausente en el debate público, a pesar de ser uno de los grupos que mayor implicación tiene en este proceso. Este documento plantea una comprensión del sector comunitario y de los “medios comunitarios” no como una totalidad cerrada, sino como una categorización que debe ser debatida, diferenciando aquellos medios comunitarios de grupos religiosos de aquellos nuevos medios comunitarios de organizaciones sociales, que como se verá, tienen características y demandas diferenciadas." (Página 1)
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"This publication recognizes the principle that “internet policy is social policy”. Accordingly, its core assumption is that internet governance concerns everybody. The stakes are high in today’s digital society. Equitable access to the internet; human and civil rights; the right to social, cu
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ltural, and economic participation; fair trade; and ensuring that the “net of nets” is working smoothly and securely at all times: all are topics that relate to internet governance." (Preface, page 5)
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