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How to Perform Impact Assessments: Key Steps for Assessing Communication Interventions

James Dennison

International Centre for Migration Policy Development (ICMPD);EUROMED Migration (2020), 29 pp.

"This report brings together disparate terminology, findings and recommendations from the private and public sectors and academia to synthesise a set of five general steps for practitioners when performing impact assessments. Impact assessment (IA) ... compares a variable of interest after an intervention (e.g. a communication campaign) to what it would it be if that intervention had never happened. Accompanying each of the five steps are examples of how migration communicators can assess the impact of campaigns to, first, change attitudes and, second, change behaviour. Step 1: Set objectives for the intervention that define what the desired effect is. Ideally, this should (1) meet the SMART criteria of specific, measurable, attainable, relevant and timebound; (2) focus on ultimate outcomes, rather than only outputs; (3) avoid a number of common mistakes in setting objectives and (4) carefully consider what the—as specific as possible— target audience is. Step 2: Identify a measure of the impact(s) that the intervention has as its objective. These should be (1) clearly defined and unambiguous; (2) externally valid (they act reliably if used for other interventions) and (3) internally valid (they measure what they claim to measure). There already exist long-lists of measures (also known as indicators) to choose from. Step 3: Estimate what would have happened had there been no intervention, known as a ‘counterfactual’. Ideally, but not necessarily, this requires performing a pre-intervention measurement, also known as baseline assessment. However, this is not always possible. This should not dissuade practitioners but instead assumptions of any IA, as discussed below, should be made openly. A long list of methods for measurement, including sampling considerations, are provided. Step 4: Perform the intervention. This may involve separating a randomised sample into a treatment group(s)—that receives the intervention(s)—and a control group—that does not. If this is not feasible, other forms of counterfactual are possible that ‘construct’ a control group. This section also overviews: (1) types of communication campaigns; (2) the MINDSPACE checklist of behavioural influences for interventions; (3) key recommendations on persuasive interventions from ICMPD’s previous work; (4) recommendations on campaigns deterring irregular migration. Step 5: Post-intervention measurement and analysis: (1) those receiving the intervention should be measured post-intervention (ideally, as well as, either a genuine or constructed control group); (2) the impact must be calculated: usually the difference in the variable of interest pre- and post-intervention and/or between the treatment and control group; (3) theoretical consideration of why and what aspect of the campaign caused an impact; are the findings likely to be universalizable?; (4) creation (and, in some cases, incorporation) of recommendations based on combination of impact and theoretical considerations." (Executive summary) more

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Data Impact Assessments

Centre for Humanitarian Data (2020), 6 pp.

"• Data impact assessments determine the potential benefits and risks associated with data management. They are a critical component of responsible data management, but are often overlooked. • There are ... more

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Achieving Gender Equality and Promoting Diversity in the European Audiovisual Sector: Good Practice Handbook

Daphne Tepper

Association of Commercial Television in Europe (ACT);Association of European Radios (AER);European Broadcasting Union (EBU);European Audiovisual Production Association (CEPI);European Federation of Journalists (EFJ);International Federation of Actors (FIA);International Federation of Film Producers Associations (FIAPF);International Federation of Musicians (FIM);UNI Europa – Media, Entertainment & Arts (EURO-MEI) (2020), 70 pp.

"The range of actions that social partners and audiovisual stakeholders can take to improve gender equality and diversity is broad. From ambitious strategies and plans to smaller-scale initiatives that have a direct impact on the organisation of wo ... more

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Digital Resistance: An Empowering Handbook for Teachers on How to Support Their Students to Recognise Fake News and False Information Found in the Online Environment

Strasbourg: Council of Europe (2020), 88 pp.

"This handbook and additional dossiers, freely available at the Digital Resistance project homepage (www.digi-res.eu), provide all the information teachers need to conduct a short module on the topic of “fake news” in the classroom or other set ... more

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Análisis de redes sociales: Guía práctica para periodistas y otros profesionales de los medios de comunicación
Key Guidance

Timo Lüge

Bonn: Deutsche Welle DW Akademie (2020), 47 pp.

"La primera parte, justo después de esta introducción, aborda las necesidades más habituales de los medios de comunicación a la hora de hacer los análisis de redes. Muchas veces resulta difícil saber por dónde empezar ... more

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Situational Analysis of Communication, Community Engagement and Accountability in Burkina Faso

Rachel Maher

CDAC Network (2020), 17 pp.

"Burkina Faso is dramatically confronted with the consequences of violence, persistent food insecurity and malnutrition. Five of the thirteen regions of the country are particularly affected, and the humanitarian situation has been steadily deteriorating since 2017 with ... more

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Investigating Health & Medicine

Catherine Riva, Serena Tinari

Global Investigative Journalism Network (GIJN) (2020), 90 pp.

"This guide focuses on medicines and medical devices. It aims to provide journalists with the tools and knowledge to independently assess the evidence, critically appraise the risk-benefit ratio of any given product or policy, and expose corruption and malpractice. It can be read as ... more

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IOM Public Communication Campaign Toolkit
Key Guidance

Geneva: International Organization for Migration (IOM) (2020), 86 pp.

"IOM seeks to provide practical guidance on designing, delivering and evaluating effective communication campaigns relating to migration. The guidance covers different approaches, themes, programme areas and methods to improve relevance, audience participation and results. The aim is to identify and ... more

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Safety of Journalists Covering Protests: Preserving Freedom of the Press During Times of Turmoil

Frank Smyth

Paris: UNESCO (2020), 16 pp.

"Key trends: Harassment, arrests and physical violence against journalists, mostly by government security forces and sometimes by protestors, have risen in recent years; Press freedom and freedom of expression has been impacted in many countries by these attacks; ... more

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Criminal Prosecutions of Online Speech: Outdated and Flawed Laws Used to Restrict Speech in Tunisia

London: Amnesty International (2020), 15 pp.

"An increasing number of prosecutions of bloggers and Facebook users have taken place in relation to their peaceful expression online. They have been investigated or charged or sometimes sentenced on criminal charges including defamation, insulting state institutions and “harming” others through ... more

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Disinfodemic: Deciphering COVID-19 Disinformation
Key Guidance

Julie Posetti, Kalina Bontcheva

Paris: UNESCO (2020), 16 pp.

"COVID-19 disinformation creates confusion about medical science with immediate impact on every person on the planet, and upon whole societies. It is more toxic and more deadly than disinformation about other subjects. That is why this policy brief coins the term disinfodemic. Using this frame, the ... more

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Key Considerations: Online Information, Mis- and Disinformation in the Context of COVID-19

Nadia Butler

Social Science in Humanitarian Action Platform (SSHAP) (2020), 8 pp.

"This brief sets out practical considerations relating to flows of information, misinformation and disinformation though online media, particularly social media networks, in the context of the COVID-19 pandemic. It details various types of online media, key players and influencers on social media, a ... more

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Report: The Perception of COVID-19 Communication in West Africa (non-Sahel)

Abuja: UNESCO (2020), 25 pp.

"According to the respondents (522 respondents), people pay most attention to "prevention methods from COVID-19" (3.82 out of the full score 5). On the contrary, the respondents pay relatively less attention to "Pandemic Statistics (local, national, and international)" (3.55 out of the full score 5) ... more

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Media and Information Literacy Index. Country Report Côte D’Ivoire

Luise Krumm, Dennis Reineck

Bonn: Deutsche Welle DW Akademie (2020), 27 pp.

"Young Ivorians are adept at using digital media. They are creative when it comes to using digital media and many have developed strategies to cope with media malpractices such as cyberbullying or hate speech. These are two significant, indicative findings from the present MIL INDEX country study. B ... oth seem very impressive considering the challenges of high illiteracy rates and the strongly politicized national media landscape in Côte d’Ivoire. The results of the study are drawn from eight focus groups conducted in the beginning of 2019 in Abidjan and Bouaké and interviews with eight local experts. They confirm that young people are very good at using and creating content on social media but urgently need better critical, analytical, and reflective skills. This MIL INDEX study is aimed at obtaining a concise picture of media- and information-related skills amongst youths under the age of 35 in Côte d’Ivoire. It addresses five dimensions of Media and Information Literacy (MIL) according to DW Akademie’s MIL model: access, analysis, reflection, creation, and action. In terms of access the focus groups conducted for this study reveal that young urban and semi-urban Ivorians use a variety of different media for purposes such as consuming information, communication, entertainment, education, or business information. Digital media, particularly social media platforms and instant messengers, are the most used and most popular among this age group and are generally preferred over traditional media. Nonetheless, radio and television are still valued for their auditory and visual input which are significant characteristics considering the high illiteracy rates of about 40,4 % present in Côte d’Ivoire (UIS, 2018). A divide between more urban and more rural regions is visible in the case of radio programs, which are more popular in more rural settings. The focus groups suggest this is due to the fact that local radio stations are often the only media which provide news relevant to more remote areas. Most other media show a tendency to focus only on news from the capital. Printed media are widely regarded as too costly and outdated by Ivorian youths. The results of the analysis dimension indicate that most focus group participants possess a good digital and media knowledge while at the same time many lack awareness of their rights to freedom of expression and access to information. Striking was that youths generally consider content provided by traditional media to be more trustworthy, but mainly consume social media content. This and often very loose definitions of what media quality means showed that there is still room for improvement when it comes to the young people’s analytical skills. Overall, urbanites seem to question the trustworthiness of media content slightly more than youths from more rural regions. Results from the reflection dimension confirm that Ivorian youths are constantly exposed to malevolent forms of communication and media malpractices such as cyberbullying, hate speech, sexual harassment, and disinformation. Most young people show strong abilities when it comes to recognizing media problems and using prevention or coping strategies to handle them. Exceptions are politically motivated disinformation and biased reporting which are taken as normal in the Ivorian context. Due to this tendency towards normalization only very few young people reflect critically upon this media malpractice. Reflection on a deeper level such as on the impact of media messages or motivations of news outlets is often missing among young people." (Executive summary) more

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Radio: Stronger and More Vibrant Than Ever

UNESCO Courier, issue January-March (2020), pp. 6-27

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Using Radio as a Means of Operational Communication and Community Outreach

Adrien Zerbini

Lausanne: Fondation Hirondelle (2019), 16 pp.

"From 21 to 23 November 2018, eight communication officers working in French-speaking Africa for the International Committee of the Red Cross (ICRC) met in Dakar, Senegal, to talk about how they have used radio as ... more

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Gender, Media & ICTs: New Approaches for Research, Education & Training
Key Guidance

Lisa French, Aimée Vega Montiel, Claudia Padovani (eds.)

Paris: UNESCO (2019), 129 pp.

"Teachers can cultivate gender-sensitive graduates able to impact on the future communication environment to help make it inclusive, diverse and open. Scholars from 10 universities from across all world regions have collaborated on this project: Complutense University (Spain), Hawassa University (Et ... more

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Cultural Crowdfunding: Platform Capitalism, Labour and Globalization

Vincent Rouzé (ed.)

London: University of Westminster Press (2019), vii, 118 pp.

"Relying on individual contributions coordinated by social media to finance cultural production (and carry out promotional tasks) is a significant shift, especially when supported by morphing public policies, supposedly enhancing cultural diversity ... more

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The Fact-Checking Preferences of Africacheck.org's Audiences in Nigeria, Kenya and South Africa

Anim van Wyk

Oxford: Reuters Institute for the Study of Journalism (2019), 18 pp.

"Africa Check, the continent’s first independent fact-Checking organisation of which I was chief editor until July 2019, has itself expanded exponentially. The organisation –a non-profit mainly funded by large foundations– launched in 2012 in ... more

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The Grounds of Circulation: Rethinking African Film and Media

Brian Larkin

Politique Africaine, issue 153 (2019), pp. 105-126

"The aesthetic form and financial infrastructures of African popular film has transformed in recent years leading to a revision of the paradigms for thinking African screen media. This paper assesses that rethinking. It examines three things. First ... more

Análisis de redes sociales: Guía práctica para periodistas y otros profesionales de los medios de comunicación Key Guidance

IOM Public Communication Campaign Toolkit Key Guidance

Disinfodemic: Deciphering COVID-19 Disinformation Key Guidance

Gender, Media & ICTs: New Approaches for Research, Education & Training Key Guidance

Análisis de redes sociales: Guía práctica para periodistas y otros profesionales de los medios de comunicación
Key Guidance

IOM Public Communication Campaign Toolkit
Key Guidance

Disinfodemic: Deciphering COVID-19 Disinformation
Key Guidance

Gender, Media & ICTs: New Approaches for Research, Education & Training
Key Guidance