"Nigeria is a complex country grappling with serious economic, political, and security challenges. New media are an increasingly effective pathway for reaching Nigerian audiences, especially those who are media rich. However, there remain media poor segments of the population who can only be reached
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through traditional media (if at all)." (Closing thoughts, slide 36)
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"While radio is still in the lead for news consumption in Nigeria, the use of digital media and mobile continues to grow rapidly. The new research also reveals that Nigerian personal mobile phone ownership has increased significantly in 2014 to 83.0%, up from 73.1% in 2012. Mobile web is the leading
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means of accessing the Internet with 95.7% of those who accessed the Internet in the past week saying they did so using a mobile phone." (BBG website)
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"Television viewing is ubiquitous in Egypt and by far the most common source of information for its residents. Nearly all (98.8%) Egyptians have a working television in their home, while just 37.9% of Egyptians have a radio. The percentage of Egyptians with a radio in their household is down signifi
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cantly from 2012, when nearly half of the population (49.7%) reported having one. Internet access at home is up slightly from 22.3%, but remains fairly limited, with one in four Egyptians (25.5%) having Internet access in their household." (Page 1)
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"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern
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et. Nada menos que 97% dos entrevistados afirmaram ver TV, um hábito que une praticamente todos os brasileiros, com independência de gênero, idade, renda, nível educacional ou localização geográfica. A internet e o rádio são meios de comunicação também muito presentes na vida das pessoas, ainda que em menor grau: 61% têm o costume de ouvir rádio e 47% têm o hábito de acessar a internet. Já a leitura de jornais e revistas impressos é menos frequente e alcança, respectivamente, 25% e 15% dos entrevistados." (Pág. 7)
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"Television is the dominant news medium in Ukraine. Almost all Ukrainians (96.8%) watch TV for news at least weekly, including 95.7% of Crimeans. The Internet has overtaken radio and print media as the second most dominant news source in the country, with about half (48.3%) going online for news at
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least weekly. Radio and newspapers are each used weekly for news by close to one-third of the population (36.5% and 33.8%, respectively). In Crimea and Ukraine’s southern and eastern regions, pro-Russian sentiment is strongest and some Ukrainian analogue broadcasts have been blocked and replaced by Russian broadcasts. In these regions, most residents use either a satellite dish for TV reception (19.8%), or an Internet connection directly to the TV or through another device (38.5%). Only about one in five Crimeans (18.7%) say the cessation of some Ukrainian TV channels in Crimea has changed their news-gathering habits. Most of those whose habits have changed (71.1%) say they are using Russian sources more often; just 5.8% are using other foreign sources more." (Page 1)
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"Use of Ukrainian vs. Russian in news content is not important for the vast majority of adults; trust in content is key to reliance on sources. Ukrainian TV channels remain the top news sources for adults across ethnic groups and regions (other than Crimea), and offer news trusted by large majoritie
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s overall, and by over half of ethnic Russians. 5Kanal's weekly reach has surged closer to those of top channels, but is a top news source for fewer in the south and, as with 1+1, in the East. Will the rise of Vkontakte, ukr.net, Ukrainska Pravda, Hromadske.tv and other digital media as top news sources continue? Will major changes in the media Crimeans use for news last? Will other websites follow VKontakte into the list of top sources there?" (Media Landscape Summary, page 21)
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"The media culture of Syrians is strongly dominated by satellite television which is the most widely accessible type of media for Syrians across the sample. Beyond satellite television, access to media is primarily dependent on location with people in government controlled areas enjoying the best ac
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cess and people in refugee camps in Turkey being the most badly serviced. Within Syria, especially access to newspapers is strongly location dependent with anti-regime controlled areas being almost completely cut off from distribution. Where media is less widely available people rely more heavily on personal sources of information such as oral communication, mobile phones and email. When access is not an issue, as given in government controlled areas, television and the internet are the most used types of media." (Page 2)
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"Mobile ownership in all of the four surveys [in Ghana, Nothern Nigeria, Senegal and Tanzania] was around 90%, making the mobile phone the most widely owned device media device, both used as a media carrier (radio) and a media in its own right (Internet, SMS) [...] Radio remains the dominant medium
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for obtaining news and information and only in Ghana (where electricity access is wider) does TV come close to the percentage of those listening to radio. In each of the countries examined, the media has been liberalized and the radio and TV audiences are fragmented so that only a relatively small number of players reach over 25% of the audience [...] As the continent’s most owned device, the mobile phone is used most regularly for: voice calls; radio; SMS; Internet and Social Media. Between a fifth and a third of all those surveyed used the Internet on a daily basis [...] Between 14-27% of all those surveyed used social media and the dominant platform is Facebook [...] Radio and TV channels scored most highly in terms of those surveyed trusting the health information they heard on saw on them. The level of trust in these channels in Senegal was significantly lower than in the other countries." (Summary, page 5-9)
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"Libyans and Tunisians have grown weary of coverage that represents the interests of those who run or fund the channels and consequently place little trust in the media. Perhaps as a result of these limitations, the audiences are savvy and discerning consumers who “shop around” to access informa
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tion and verify what they have found. People desire the media to do more than highlight problems. They want it to discuss solutions and act as a force for good rather than foster division. The degree to which this is possible varies by state." (Executive summary)
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"The research focuses on three themes. Firstly, it identifies and maps the information environment in Mon State in terms of technology and media use across urban, rural, non-conflict, and former conflict geographic areas. Secondly, the flow of news and information is examined to see how individuals
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receive information and then make decisions about sharing it with others. Thirdly, the report examines the dynamics underlying the trust and influence of news and information among individuals in Mon State." (Summary)
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Key findings include: 35% of people interviewed had family members working outside of Nepal; 86% of households had a working mobile phone (92.5% in urban; 84.3% in rural areas); 49% had a working television (79.5% in urban; 42.3% in rural areas); 45% a working radio (46.1% in urban; 45.3% in rural a
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reas); 10% a computer (24.6% in urban; 6.5% in rural areas); 5% the internet (16.1% in urban; 3.1% in rural areas); Men are more likely to listen to the radio than women, but on average 46% of people never listen to the radio. For 79% of these people, it is because they don't have a radio; For those who do listen to the radio, 62% like news programmes best, followed by 27% preferring music shows. Only 1% said they liked drama programmes the most; Of the 12% of people who use the internet (23% urban; 10% rural), 88% access it on their mobile phone, and 92% use it for social media; 38% of people's mobile phone is a smart phone (55% in urban areas, 36% in rural areas); Overall, radio was regarded as the most trustworthy media, and 38% said that radio was their preferred medium for obtaining news and information. This was different in rural areas, where 41% quoted radio, and 22% said TV, to urban areas, where 22% said radio and 39% said TV; The most important topic people wanted to hear/read about was news about Nepal (54%).
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"Turkish media market is highly sophisticated but media outlets are subject to severe political pressure. Young Turks are turning increasingly to the Internet and social media to compensate. Internet already rivals TV as key information source. Kurdish speakers use the same outlets as other Turks, b
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ut with addition of Kurdish language media. A communications strategy for Turkey's Kurds will depend on the goal, as knowledge of Turkish is virtually universal." (Page 42)
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"In assessing attitudes toward the media, one notable finding was a vote of confidence for improved quality of news media reporting between 2011 and 2013 with a majority of adults agreeing that it has improved in six of the eight countries surveyed. This optimism is also reflected in overall percept
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ions of media credibility in such countries as Saudi Arabia, Jordan, Qatar and the UAE, while less so in more volatile states including Egypt, Lebanon and Tunisia. Internet use is strongest in the Gulf countries—UAE, Qatar, Bahrain and Saudi Arabia and lowest in the most populous Arab country, Egypt, which appears in question after question to be a media-poor country in spite of its large population. Only in Qatar is the internet regarded as a more important source of news than is television. In all countries respondents are multi-media users, of course. In the midst of great enthusiasm for the internet, the importance of satellite television, notably Al Jazeera, is the most popular source for news and public affairs across the region. While its popularity varies by country depending on local sources of news and other factors, Al Jazeera was mentioned by respondents in every country surveyed as a top source of news. At the same time, social networking is nearly universal among those online and no other social media site comes close to Facebook in popularity. Twitter and Google+ also get high marks in Bahrain, Saudi Arabia and UAE. Although critics once complained “that the internet only speaks English,” Arabic language use exceeded that of English across the region on most media platforms." (Introduction, page 8)
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"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39)
"S
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trategic Considerations for Communicating With Somalis: Role of foreign media remains extremely important. Radio is still the most widely used news medium, across all regions. Heavy access to and usage of alternative platforms opens up additional opportunities. Any communications strategy must include digital and mobile, with potentially greater short-term payoff than elsewhere in Africa." (Slide 54)
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"Entre ver televisión, escuchar radio, leer diarios/revistas y navegar por Internet, los peruanos le dedican más de 12 horas con treinta minutos al consumo de medios de comunicación." (Página 5)
"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new
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s source; Google is a critical tool. How to reach Vietnamese Audiences: find ways to share content that is most important to residents; look to new media and focus on engagement and sharing; optimize placement on search results." (Closing thoughts, slide 48)
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"Bamako adults are avid news users; 92.5% say they receive news from television, radio, the Internet or newspapers at least once a week; 78.4% report they receive news from these sources at least once a day. Mobile phone, radio, and television ownership is widespread in Bamako. Nine in 10 Bamako adu
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lts say they have a mobile phone in their household, 86.6% report owning a radio, and 83.8% say they have a working television. Bamako adults are most interested in the topics of religion (93.1%), health and healthcare (89.8%), and education (89.0%). Bambara is the preferred radio broadcast language. It is also the most commonly understood language (99.3%), and the language the majority of those adults (99.4%) report they would understand in a newscast." (Page 1)
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"The overall objective of the research is to provide the Foreign & Commonwealth Office and its Libyan Government counterparts with an updated assessment of the Libyan media landscape that measures consumption habits, perceptions of trust towards certain outlets, and attitudes towards government invo
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lvement in Libyan media, leading to recommendations for improving communication between the Libyan Government and the Libyan people. This report is a collection of the most informative results from this research, which was conducted across Libya’s 22 districts between February and April 2013. Overall, the project involved interviewing 3,196 randomly-selected Libyans with a 65-question questionnaire, together with 26 Paired Interviews and 40 Key Informant Interviews covering most of the influential television, radio and publications outlets." (Executive summary)
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"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
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the country, including in both urban (98.6%) and rural (97.0%) households. Even among Vietnamese with no formal education or those who say they are finding it “very difficult” to get by on their current income, at least nine in 10 have a TV in their homes (96.0% and 90.4%, respectively). By contrast, radio and computer ownership, as well as home Internet access, are more common among Vietnamese at higher socioeconomic levels. Not only are televisions nearly universal in Vietnamese households; almost all adults (97.1%) say they use TV at least weekly to get news. Word-of-mouth and SMS/text messaging are the next most commonly used means for receiving news, though much of this news is personal in nature. Just over one-quarter of Vietnamese overall use radio, the Internet and print media. Though radio use is comparable in rural areas and cities, urban Vietnamese are more likely to get news weekly online or via newspapers and magazines. Weekly use of radio for news is equally common among urban (28.0%) and rural (27.7%) areas, but rises to about one-third (34.3%) among Vietnamese with at least a high school education. Not surprisingly, past-week use of the Internet for news is more common in urban (36.1%) than rural (22.3%) areas and trends sharply upward with education. A majority (56.3%) of Vietnamese with a high school education or more have gone online for news in the past week. Among Hanoi residents with at least a high school education, that figure rises to 64.8%; in Ho Chi Minh City, it is 71.3%." (Page 1)
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