"• Engagement with traditional media sources such as TV, print, and news websites continues to fall, while dependence on social media, video platforms, and online aggregators grows. This is particularly the case in the United States where polling overlapped with the first few weeks of the new Trum
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p administration. Social media news use was sharply up (+6pp) but there was no ‘Trump bump’ for traditional sources.
• Personalities and influencers are, in some countries, playing a significant role in shaping public debates. One-fifth (22%) of our United States sample says they came across news or commentary from popular podcaster Joe Rogan in the week after the inauguration, including a disproportionate number of young men. In France, young news creator Hugo Travers (HugoDécrypte) reaches 22% of under-35s with content distributed mainly via YouTube and TikTok. Young influencers also play a significant role in many Asian countries, including Thailand.
• News use across online platforms continues to fragment, with six online networks now reaching more than 10% weekly with news content, compared with just two a decade ago. Around a third of our global sample use Facebook (36%) and YouTube (30%) for news each week. Instagram (19%) and WhatsApp (19%) are used by around a fifth, while TikTok (16%) remains ahead of X at 12%.
• Data show that usage of X for news is stable or increasing across many markets, with the biggest uplift in the United States (+8pp), Australia (+6pp), and Poland (+6pp). Since Elon Musk took over the network in 2022 many more right-leaning people, notably young men, have flocked to the network, while some progressive audiences have left or are using it less frequently. Rival networks like Threads, Bluesky, and Mastodon are making little impact globally, with reach of 2% or less for news.
• Changing platform strategies mean that video continues to grow in importance as a source of news. Across all markets the proportion consuming social video has grown from 52% in 2020 to 65% in 2025 and any video from 67% to 75%. In the Philippines, Thailand, Kenya, and India more people now say they prefer to watch the news rather than read it, further encouraging the shift to personality-led news creators.
• Our survey also shows the importance of news podcasting in reaching younger, better-educated audiences. The United States has among the highest proportion (15%) accessing one or more podcasts in the last week, with many of these now filmed and distributed via video platforms such as YouTube and TikTok. By contrast, many northern European podcast markets remain dominated by public broadcasters or big legacy media companies and have been slower to adopt video versions.
• TikTok is the fastest growing social and video network, adding a further 4pp across markets for news and reaching 49% of our online sample in Thailand (+10pp) and 40% in Malaysia (+9pp). But at the same time people in those markets see the network as one of the biggest threats when it comes to false or misleading information, along with Facebook.
• Overall, over half our sample (58%) say they remain concerned about their ability to tell what is true from what is false when it comes to news online, a similar proportion to last year. Concern is highest in Africa (73%) and the United States (73%), with lowest levels in Western Europe (46%).
• When it comes to underlying sources of false or misleading information, online influencers and personalities are seen as the biggest threat worldwide (47%), along with national politicians (47%). Concern about influencers is highest in African countries such as Nigeria (58%) and Kenya (59%), while politicians are considered the biggest threat in the United States (57%), Spain (57%), and much of Eastern Europe." (Executive summary, page 10-11)
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"The relationship between the sound industry and its audience is influenced by the widespread use of smartphones as the primary means of accessing the internet. This has led to a transformation in media logics, particularly among young people in Colombia, as they adapt to an evolving ecosystem that
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is redefining the creation, production and distribution of media. The objective of this research is to determine the significance of podcasts in the information consumption habits of listeners/users and to examine how this digital innovation is positioned in the content offer of radio and independent producers. The study employs a mixed methodological approach, including a case study that involves the administration of 190 surveys to young people, the review and listening of digital repositories of podcast platforms and the conducting of fifteen interviews with podcast producers. The main conclusion drawn is that podcasts are revitalizing audio content on-screen, connecting young people with information and the reality of their environment." (Abstract)
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"Los pódcast se han convertido en una modalidad de reposición, distribución y difusión de contenidos derivada de la práctica productiva de la radio. El trabajo de laboratorio realizado en Infinito Radio adoptó como propuesta formativa la elaboración de series de narrativas sonoras que perfecc
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ionan los aprendizajes de las y los comunicadores de la Universidad Politécnica Salesiana. Estas producciones evidencian el uso de espacios virtuales con agendas temáticas contemporáneas, variedad de estructuras narrativas e interactividad, características propias de la transmedia actual. Las experiencias expuestas contribuyen a los procesos educativos, resaltan las mediaciones de situaciones reales que no son abordadas con frecuencia en los medios convencionales y potencian la inclusión de realidades y visiones juveniles vinculadas con la era de la tecnología digital. Cada práctica documentada por los estudiantes de la carrera de Comunicación de la UPS recopilada en este libro fomenta el ejercicio comunicacional y el uso de una estética multisensorial, promoviendo el desarrollo de competencias y habilidades que superan las dificultades en la divulgación del talento universitario." (Descripción de la casa editorial)
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"We report on an experiment that used podcast audio-drama as a medium to generate impact from academic outputs in a creative, inclusive and collaborative way. Tobias and Syd was a serialized podcast audio-drama published in January 2023 based on ideas contained in the book Anthropology of Tobacco an
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d personal narratives from the Wellcome Trust funded ‘Letter to the Breath’ project. The series aimed to generate conversations and discussions, rather than conclusions, about the role of tobacco in society today. It was a collaborative project involving contributions from diverse stakeholders. In addition to developing, producing and promoting the play, the educational value and dialogic space of the podcast was enhanced through four recorded webinar events based on key themes in the drama. Podcast audio-drama has the potential to open up new perspectives on contentious public health issues like tobacco use and abuse. We reflect on some of the processes involved and the challenges encountered in this case." (Abstract)
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"The book brings together media scholars and practitioners to deliberate on the role and influence of radio broadcasting in South Africa over the past 100 years. The publication will add to the existing body of knowledge on radio in this context by being among one of the few to consider radio broadc
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asting in South Africa. Essentially, the book will make a distinct contribution focusing on a critique of the medium’s role in community-building and culture making among others. While the book will provide relevant theoretical frameworks, it also aims to include the voices of media practitioners who can reflect on the importance of this medium from a more realistic perspective. Volume 2 focuses on the impact of digitization on radio in South Africa, and considers the future of radio in South Africa." (Publisher description)
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"This article studies the mechanisms for building a better participatory culture around podcasts and narrows the information gap among the podcast studies from the perspective of a sense of community. The research question is “What kind of participatory culture enhances a sense of community among
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the audiences of podcasts? A model of six enhancers of sense of community was developed. The research draws practical implications from this model and concludes that a participatory culture that embraces liveness, works in small communities, includes parasociality, provides opportunities for meaningful participation on transmedial platforms, and builds on shared intimacy will enhance a sense of community." (Abstract)
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"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into
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their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy." (Publisher description)
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"If you are a journalist with a story to tell or a hobbyist with a burning passion for your subject we have broken up the act of producing a podcast into 61 steps that are meant to instruct but also inspire. We have collected expert advice from podcasters from all around the world and distilled it i
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nto this guide. Our experts have worked on all different types of podcasts, winning awards and gaining huge audiences. Here for the very first time we bring their collective experience together in an effort to make the definitive guide for those starting to podcast (and those who have been working in the medium for years)." (Page 2)
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"MEDIA LOVES TECH is the name and the idea behind this project that got underway in 2018. The goal is to bring together two worlds that are often too far apart: journalism and the startup community. Together with Al Khatt, a local project partner and non-governmental media organization, we wanted to
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scout, promote, develop and test innovations for the media sector. That same year, a legal support framework for startups in Tunisia came into effect, structured around a label of merit and benefits for entrepreneurs, investors and startups. Just like MEDIA LOVES TECH, it aims to support development through bold entrepreneurial spirit and innovative ideas. Since its launch, the annual MEDIA LOVES TECH incubation program, financed by the Federal Ministry for Economic Cooperation and Development (BMZ), supports eight to twelve startups. Implemented almost entirely online, and originally as a three-day mentor-supported hackathon, it has grown to become an incubation cycle that lasts three months. It promotes all phases of a startup — from the original idea to market entry.
It has been five years since the program was started and it is still going strong. This publication is an initial assessment. Does the belief that progress comes from promoting innovation hold true? Can promoting new media projects with viable business models succeed in an unstable economic or political environment? One needs to look at various aspects to find answers. It is often said that over 90 percent of startups go under in the first two years. Still, startups are often seen as a forerunner to economic development and as having a stimulating effect on the overall economy. Even if initiatives do flop, their traces can still be found in the ecosystem. When assessing the MEDIA LOVES TECH program, it is worth reflecting on what has been achieved and gaining insights for the future. Five projects are presented here. Our team has taken an in-depth look at the projects’ stories and progress and includes key performance indicators. Measuring impact in an unsteady startup environment can be a challenge, and our success stories address this. But as we at DW Akademie believe, “big changes start small,” and so do the startups presented here." (Foreword)
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"O artigo analisa os impactos da plataformização na criação de redes de divulgação coletiva de podcasts no Brasil, formadas por grupos tradicionalmente subalternizados como mulheres, comunidade LGBTQIAP+, população negra, entre outros. A partir de entrevistas, os dados demonstram que a luta
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contra a invisibilidade nas plataformas digitais de áudio permite o encontro e a troca de experiências entre os participantes, um enfrentamento à desigualdade e a colaboração mútua dos grupos na defesa de direitos, além de sustentar o apoio do cenário de rádio expandido para a emergência de novos atores e novas tensões sociais por meio do podcasting." (Resumo)
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"This study investigates the use and effects of news podcasts on online and offline political participation, based on a global survey of news consumers from 38 countries. The results demonstrate that political participation, both online and offline, is directly affected by news podcast use. Online d
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iscussion around news mediated the relationship between the use of news podcasts and both online and offline political participation. Furthermore, the study found that people living in countries with lower levels of press freedom tended to use news podcasts more, and that the level of press freedom had a direct influence on both onlineand offline participation across nations. This article advances the literature on news podcasts and their role in facilitating discussions around news and political participation by contextualizing news podcast use in a global context." (Abstract)
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"The Bloomsbury Handbook of Radio presents exciting new research on radio and audio, including broadcasting and podcasting. Since the birth of radio studies as a distinct subject in the 1990s, it has matured into a second wave of inquiry and scholarship. As broadcast radio has partly given way to po
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dcasting and as community initiatives have pioneered more diverse and innovative approaches so scholars have embarked on new areas of inquiry. Divided into seven sections, the Handbook covers: communities; entertainment; democracy; emotions; listening; studying radio; futures." (Publisher description)
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"This book delves into the notion of intimacy as a defining feature of podcasting, examining the concept of intimacy itself and how the public sphere explores the relationships created and maintained through podcasts. The book situates textual analysis of specific American podcasts within podcast cr
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iticism, monetization, and production advice. Through analysis of these sources' self-descriptions, the text builds a podcasting-specific framework for intimacy and uses that framework to interpret how podcasting imagines the connections it forms within communities. Instead of intimacy being inherent, the book argues that podcasting constructs intimacy and uses it to define the quality of its own mediation." (Publisher description)
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"This book explores the convergence of urban radio with digital media technologies in Africa, focusing on how youth are riding on the rapid (though uneven) internet rollout on the continent to participate and drive the production and consumption of urban radio. With thirteen original chapters, the b
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ook sheds new light on the changing landscape of radio in a diverse set of African countries, illustrated with rich case studies from Zimbabwe, South Africa, Eswatini, Nigeria and Kenya. This book covers the following themes: youth agency and cultural power; civic engagement and political participation; youth, identity and belonging; youth cultural expressions as well as the impact of capitalist imperatives on commercial radio programing in Africa." (Publisher description)
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"Together with podcast experts from around the world we defined the essential elements of podcasting and mapped how we can talk about podcasts. The shared language helps you to explore, develop and evaluate podcasts - individually or together!" (Page 1)
"In this paper, I hope to outline key questions for radio broadcasters contemplating a podcasting strategy; capture key lessons from successful Spanish language audio outlets (Radio Ambulante and Prisa Audio); highlight key benefits and revenue opportunities a podcasting strategy can yield for news
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organisations - whether they are in radio or not. My findings are based on readings, conversations, seminars and interviews conducted during my fellowship at the Reuters Institute for the Study of Journalism, and bedded in my own experience as the founder of a podcasting division, CooperativaPodcast, at 80-year-old Radio Cooperativa in Chile." (Introduction, page 5)
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"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved
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in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations." (Publisher description)
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"En este libro Carlos Rivadeneyra Olcese analiza el desarrollo y el estado actual de ese ecosistema comunicacional al que llama la podcastfera peruana. Para ello aborda las similitudes, diferencias y tensiones entre el podcasting como medio nativo digital y su pariente análogo más cercano: la radi
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o. Echa, además, una mirada al contenido de los podcasts peruanos y al papel de los amateurs y de los grandes medios de comunicación en la configuración de una tipología de nuestros podcasts. Y nos explica las posibilidades, a veces aprovechadas y a veces no, del transcasting. Con este estudio, Rivadeneyra Olcese deja en claro que el podcasting ha venido para quedarse y que está alcanzando su primera madurez entre nosotros. El estudio ofrece una inicial mirada a este nuevo medio de comunicación y traza las líneas que han de seguir, de aquí en adelante, los estudios que lo aborden." (https://www.ulima.edu.pe/publicaciones)
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