"In this paper, I hope to outline key questions for radio broadcasters contemplating a podcasting strategy; capture key lessons from successful Spanish language audio outlets (Radio Ambulante and Prisa Audio); highlight key benefits and revenue opportunities a podcasting strategy can yield for news organisations - whether they are in radio or not. My findings are based on readings, conversations, seminars and interviews conducted during my fellowship at the Reuters Institute for the Study of Journalism, and bedded in my own experience as the founder of a podcasting division, CooperativaPodcast, at 80-year-old Radio Cooperativa in Chile." (Introduction, page 5)