mediadev library

Die Kunst der Drehbuchentwicklung: Über die Zukunft des Geschichtenerzählens

Oliver Schütte

Köln: Herbert von Halem Verlag (2022), 246 pp.

"Das neue Zeitalter der Streamingwelt bedeutet nicht nur einen Umbruch der Sehgewohnheiten des Publikums, die Entwicklung der Geschichten hat sich ebenfalls radikal verändert. Serien führen ihre Erzählungen über Stunden aus und sind komplexer und diverser. Filme werden nicht nur für den nationa ... more

WorldCat (6)

Lernprozesse digital unterstützen: Ein Methodenbuch für den Unterricht

Monika Heusinger

Weinheim; Basel: Beltz, 2. Aufl. (2022), 153 pp.

"Das vorliegende Methodenbuch zeigt Möglichkeiten auf, wie das Potenzial digitaler Medien anhand unterschiedlicher Lernprozesse wie individualisiertem, kollaborativem/kooperativem, inklusivem, gamebasiertem/gamifiziertem sowie immersivem Lernen sinnvoll genutzt werden kann. Es werden jeweils die di ... more

Impact Evaluation in International Development: Theory, Methods and Practice
Key Guidance

Paul Glewwe, Petra Todd

Washington, DC: World Bank (2022), xix, 401 pp.

"This book is written to provide detailed, rigorous guidance on how to conduct impact evaluations of government and nongovernment programs and projects. It covers all the leading quantitative impact evaluation methods, explaining the assumptions required for them to provide unbiased estimates and th ... more

Understanding Film Appreciation: Resource Handbook

Jenith Sekar, Vikas Singh, Benedict Rajkumar, Magimai Pragasam

Signis Asia, Cinema Desk (2021), 138 pp.

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Discurso mediático

Samuel Mateus

Covilhã: Universidade da Beira Interior (2021), 249 pp.

"Em seis pequenos capítulos, com mais de 40 ilustrações, é traçado um percurso pelos meandros do Discurso Mediático desde a definição de Texto e Discurso, passando pela caracterização do Discurso Mediático, pelos princípios intertextual e multimodal de construção discursiva, pelos resu ... more

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Evaluation in Today's World: Respecting Diversity, Improving Quality, and Promoting Usability

Veronica G. Thomas, Patricia B. Campbell

Los Angeles; London; New Delhi: Sage (2021), xxvi, 553 pp.

"This timely and comprehensive textbook covers theoretical and practical issues related to evaluation of programs, particularly social programs and projects, with an emphasis on viewing evaluation topics through a social justice, diversity, and inclusive perspective. It provides students with an equ ... more

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Global Journalism: Understanding World Media Systems

Daniela V. Dimitrova (ed.)

Lanham et al.: Rowman & Littlefield (2021), xv, 239 pp.

"[This book] provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book offers an up-to-date, thorough overview o ... more

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WorldCat (12)

Werbung: Einführung in die Markt- und Marketingkommunikation

Günter Schweiger, Gertraud Schrattenecker

München: UVK, 10th ed. (2021), xi, 472 pp.

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Reputation Management: The Key to Successful Public Relations and Corporate Communication

John Doorley, Helio Fred Garcia

New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.

"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem ... more

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Google Scholar (6)

WorldCat (7)

The Economics of Digital Transformation: The Disruption of Markets, Production, Consumption, and Work

Katarzyna Sledziewska, Renata Wloch

London; New York: Routledge (2021), xix, 283 pp.

"The book refers to academic insights from economics and sociology while giving numerous empirical examples drawn from basic and applied research and business. It addresses several burning issues: how are digital processes transforming traditional business models? Does intelligent automation threate ... more

WorldCat (7)

Medienanalyse: Ein kritisches Lehrbuch

Sabine Schiffer

Frankfurt am Main: Westend (2021), 300 pp.

Media Law Handbook for Southern Africa, Vol. 1
Key Guidance

Justine Limpitlaw

Johannesburg: Konrad-Adenauer-Stiftung (KAS), 2nd ed. (2021), xl, 416 pp.

"Media Laws on the African continent have been amended, revised and rewritten since the first edition of the SADC Media Law Handbook was first published nearly a decade ago. The reasons for new media laws range from the advent of social media to the realisation of the powers-that-be that, with new t ... more

Media Law Handbook for Southern Africa, Vol. 2
Key Guidance

Justine Limpitlaw

Johannesburg: Konrad-Adenauer-Stiftung (KAS), 2nd ed. (2021), xxxv, 334 pp.

Media Law Handbook for Southern Africa, Vol. 3
Key Guidance

Justine Limpitlaw

Johannesburg: Konrad-Adenauer-Stiftung (KAS), 2nd ed. (2021), xi, 286 pp.

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The Public Relations Handbook

Alison Theaker (ed.)

London, New York: Routledge, 6th ed. (2021), xv, 423 pp.

"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof ... more