"Twenty-four highly accomplished and prominent media scholars representing ten countries provide a survey of international communication, public relations and advertising, implications of globalization, international law and regulation, global culture, propaganda, transnational media, the shifting p
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olitics of media, trends in communication and information technology, and much more. The fourth edition includes six new contributors (Lee B. Artz, Daniela V. Dimitrova, Berna Ackali Gur, Petros Iosifidis, Perry Keller, and Nicholas Nicoli) who cover such issues as politics of global culture, global theories, global law, implications of internet and politics. Other chapters are fully updated to foreground contemporary examples and major events that have impacted our global communication environment. Collectively, new contributions and updated chapters reflect the rapid technological and communications changes that are taking place nationally and globally." (Publisher description)
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"Covering both the theory and practice of evaluation in one engaging volume, this leading text is now in a revised third edition. It features additional evaluation approaches, such as the Indigenous paradigm; new examples, ranging from small to large and multi-site evaluations; and more. Instructors
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praise the diverse evaluations, many with reflective commentary from evaluators, and rich pedagogical features. The text describes the major theoretical paradigms in evaluation and the ways they inform methodological choices. Readers learn effective strategies for clarifying their own theoretical assumptions; working with stakeholders; developing questions; using quantitative, qualitative, and mixed methods designs; choosing data collection and sampling strategies; analyzing data; and communicating and utilizing findings. The book includes guidance for planning an evaluation of a specific project or program. Extensive recommended online resources and tools are provided at the companion website." (Publisher description)
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"This pragmatic evaluator's companion from leaders in the field provides essential guidance for designing, implementing, and managing exemplary evaluations using established and emerging methods, designs, and analyses. With contributions from skilled experts, the Handbook has a unique focus on the c
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ompetencies identified by the American Evaluation Association as critical for evaluators. Balancing rigor with practical, mentor-style guidance, chapters build the reader's skills for tailoring studies creatively to address specific evaluation situations and contexts; optimizing communication and collaborative decision making; and centering equity and justice. This insiders guide is replete with detailed examples, real-world scenarios, and other helpful features, including chapter overviews and an end-of-book glossary." (Publisher description)
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"Digitale Didaktik begründet, worauf im digitalen Lernen und Blended Learning zu achten ist. In diesem Buch geben Charlotte und Kersten Reich einen Überblick über zehn zentrale Aspekte, die das moderne Lernen in Präsenz und Online heute ausmachen, unter anderem Selbstlernen und Selbstwirksamkeit
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, Blended-Learning-Modelle in der Umsetzung, handlungsorientiertes Lernen mit heterogenen Lerngruppen, agiles und mobiles Lernen (Design Thinking, Scrum), künstliche Intelligenz, analoge und digitale Lernorte, insbesondere auch Lerncluster und -landschaften, sowie gezieltes und effektives Feedback. Diese zehn Aspekte werden mit Methoden verknüpft, die zu einem fundierten und zugleich praxisnahen Konzept für die Verbindung von digitalem und analogem Lernen führen. Im Kern einer solchen digitalen Didaktik stehen Anwenden, Üben und Wiederholen. Einzelne Methoden werden im Buch abgebildet, darüber hinaus steht ein umfangreicher Online-Methodenpool zur Verfügung." (Verlagsbeschreibung)
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"Anhand von 13 Leitfragen führt dieses Open-Access-Lehrbuch in die Medienökonomie ein und stellt wesentliche Konzepte und Perspektiven vor. In den Antworten werden die in den Fragen aufgeworfenen Phänomene und Problemstellungen kontextualisiert und die jeweils involvierten Akteure, Theorien und E
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rklärungen vorgestellt. Die Orientierung an Problemfeldern und Beispielen erleichtert den Zugang zu den zugrunde liegenden theoretischen Konzepten und macht die Medienökonomie als Teilbereich der Publizistik- und Kommunikationswissenschaft greifbar." (Verlagsbeschreibung)
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"L'époque n'a jamais été aussi propice aux jeux d'influence. Face aux crises auxquelles le dirigeant doit faire face, l'attaque informationnelle prend aujourd'hui le dessus. Qu'elle soit intentionnelle ou opportuniste, elle peut faire des dégâts significatifs sur la très précieuse réputation
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de son organisation. Au regard des capacités critiques qu'offrent notamment les réseaux sociaux, la suspicion envers la nouveauté tend à avoir force de loi : il ne s'agit donc plus de réagir mais de disposer de plans préalablement établis pour contrer une opération d'influence susceptible d'être subie. Dans cette perspective, ce mémento propose une méthode de planification d'une opération de contre-influence sur la base des risques informationnels possibles au lancement d'un produit ou d'un service. Un cas pratique est étudié pour une entreprise fictive spécialisée dans l'intelligence artificielle et mettant un ouvre un projet révolutionnaire d'avatars 3D au profit du consommateur à la maison ou du professionnel sur son lieu de travail." (Description de la maison d'édition)
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"Qualitative Methods in Media and Communication offers a learning-centered guide to designing, conducting, and evaluating qualitative communication and media research methods. Drawing upon years of teaching qualitative research methods, Sandra L. Faulkner and Joshua D. Atkinson introduce and unpack
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qualitative communication research method design, analysis, representation, writing, and evaluation using extended examples and clear discussion. The authors use key terms, extended examples, discussion questions, student-tested writing and research activities, examples of student work and questions, and suggested resources to help readers design, do, and analyze qualitative research.As a textbook, its pedagogical goals for the student include: (1) becoming a critical reader of research studies by understanding the epistemologies and methodological assumptions used by researchers, (2) learning the various methods, strategies, and approaches for doing qualitative research, (3) developing a strong basic vocabulary and understanding of concepts relating to qualitative and humanistic research methods, (4) understanding special concerns related to particular research methods, and (5) designing, executing, and representing original qualitative research projects. With numerous elements intended to engage students and enrich the learning process, the book provides examples of how to do qualitative and critical analyses, including arts-based and media and textual analyses to understand, describe, and query communication and media research in a variety of communication areas. There is also an extensive discussion of ethics in qualitative research and spotlights with renowned researchers on hot topics in qualitative research." (Publisher description)
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"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the
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book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices from Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts." (Publisher description)
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"This essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics, including the political economy of communication in capitalism, the politi
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cal economy of media concentration, the political economy of advertising, the political economy of global media and transnational media corporations, class relations and working conditions in the capitalist media and communication industry, the political economy of the Internet and digital media, the information society and digital capitalism, the public sphere, Public Service Media, the Public Service Internet, and the political economy of media management." (Publisher description)
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"Este manual es una obra colectiva escrita por numerosos profesionales del periodismo, cada uno espeaializado en una materia, que tratan de explicar la mejor manera de comunicar temas de gran actualidad. En esta ocasión tratan el tema de la vulnerabilidad de distintos grupos, como puede ser la vuln
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erabilidad de las personas con discapacidad, de los niños, adolescentes, mujeres, etc." (Descripción de la casa editorial)
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"In this Handbook, Reinhard Stockmann and other esteemed experts in the field provide a systematic and comprehensive exploration into the planning, process, implementation and utilisation of evaluations. Covering the process and individual steps of evaluation in detail, in chronological order and in
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terms of practical application, this Handbook identifies the characteristics and standards that distinguish a professionally and competently conducted evaluation. The first chapters define the differing concepts of monitoring and quality management before exploring the organisational implementation of evaluations and how evaluations are embedded within their social and political contexts. The Handbook then lays out which evaluation designs, quantitative and qualitative data collection, management, measurement and analysis methods can be used, and under which conditions. It concludes with a summary of the forms of reporting to ensure that evaluation results are used optimally." (Publisher description)
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"This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving me
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dia economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy." (Publisher description)
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"La narratologie comme science de la production-analyse-diffusion du récit, touche tous les secteurs de la vie (toute discipline dont l'objet est sous forme de récit) : narratologie littéraire, médiatique, journalistique, catéchétique, éducative, psychologique, analyse et publicité narrative
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s. Cependant, avec l'essor des Histoires ou des Stories à l'ère du numérique, tout internaute peut inventer un récit. Il faut une initiation à la pratique de la narratologie comme art de faire passer efficacement une information à travers la narration d'une histoire. Dieudonné Tebangasa Apala distingue la pensée narrative de celle positiviste et montre l'évolution de la narratologie littéraire à celle médiatique. Après avoir défini le récit à partir d'Histoire et Narration, il indique les conditions de sa production, ses typologies, les méthodes d'analyse, les fonctions du personnage dans l'organisation narrative. L'auteur rappelle l'évolution de l'analyse narrative : de l'analyse structurale à celle du contenu, en passant par Paul Ricour. Il détermine le concept Storytelling (Story), son rôle, son but et son utilisation." (Description de la maison d'édition)
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"Die Veränderungen im Umgang mit Bildwelten wirken sich auf Selbstkonzepte und Fremdwahrnehmung aus. Die Fotografie spielt dabei heute eine wesentliche Rolle. In der Publikation werden neben Theorien Praxisbeispiele für die Arbeit mit Kindern, Jugendlichen, Erwachsenen, Senioren und spezifischen G
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ruppen gegeben. Technische und gestalterische Grundsätze ordnen sich hier den Zielstellungen und Interessen dieser Zielgruppen unter. Es werden rechtliche Grundlagen für die pädagogische Arbeit mit dem Medium Fotografie erläutert und eine Verortung der Fotopädagogik innerhalb der kulturellen Bildung vorgenommen." (Verlagsbeschreibung)
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"Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images. With a cl
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ear step-by-step approach that is easy to dip in and out of, the book features: key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials; 'focus’ and ‘Discussion’ features that help you practice your skills at specific parts of the methods and understand some of the method’s complexities; guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the book." (Publisher description)
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"This open access book aims to give our readers a basic outline of today's research and technology developments on artificial intelligence (AI), help them to have a general understanding of this trend, and familiarize them with the current research hotspots, as well as part of the fundamental and co
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mmon theories and methodologies that are widely accepted in AI research and application. This book is written in comprehensible and plain language, featuring clearly explained theories and concepts and extensive analysis and examples. Some of the traditional findings are skipped in narration on the premise of a relatively comprehensive introduction to the evolution of artificial intelligence technology. The book provides a detailed elaboration of the basic concepts of AI, machine learning, as well as other relevant topics, including deep learning, deep learning framework, Huawei MindSpore AI development framework, Huawei Atlas computing platform, Huawei AI open platform for smart terminals, and Huawei CLOUD Enterprise Intelligence application platform." (Publisher description)
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"Die Rezeption von Filmen und Fernsehsendungen ist sowohl vom Wissen und den Emotionen der Zuschauer:innen als auch von sozialen Kontexten abhängig. Es reicht daher nicht aus, die "Sprache" von Film und Fernsehen zu analysieren, sondern es müssen auch die Form, die Gestaltung, die Dramaturgie und
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der Inhalt auf die Kontexte der Rezeption bezogen werden. Dieses Standardwerk von Lothar Mikos ist eine erprobte Anleitung zur Durchführung von Film- und Fernsehanalysen. In der 4. Auflage neu hinzugekommen sind u. a. eine Beispielanalyse zum transmedialen Storytelling in der Echtzeiterzählung "DRUCK" sowie ein Vergleich zur transatlantischen Narration in den Serien "Borgia" und "Die Borgias". Ein Must-have für alle, die Filme und Fernsehsendungen systematisch untersuchen wollen." (Verlagsbeschreibung)
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"Fotografie ist das Individual- und Massenmedium unserer Zeit. Durch die Digitalisierung hat es für die Bildungsarbeit zusätzliche Relevanz erhalten. Mit dieser Publikation wird Fotopädagogik im Kontext von Kultureller Bildung entlang der Schlüsselbegriffe Subjektorientierung, Teilhabe, wertsch
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tzende Lernkultur, Diversität, multimodales und digitales Lernen theoretisch begründet. Die Beiträge und Praxisbeispiele veranschaulichen die neuen Potenziale des Bildungsmediums Fotografie für die kreative Arbeit und bieten Argumente für dessen kritische Reflexion." (Verlagsbeschreibung)
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