"This essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics, including the political economy of communication in capitalism, the political economy of media concentration, the political economy of advertising, the political economy of global media and transnational media corporations, class relations and working conditions in the capitalist media and communication industry, the political economy of the Internet and digital media, the information society and digital capitalism, the public sphere, Public Service Media, the Public Service Internet, and the political economy of media management." (Publisher description)
1 Introduction, 1
PART I: FOUNDATIONS
2 What is Political Economy? 7
3 What is Media Economics? 47
4 The Political Economy of Communication and the Media, 61
5 The Critical Tradition in the Analysis of Media, Communication, Economy, and Society, 102
PART II: APPLICATIONS
6 The Political Economy of Media Concentration, 133
7 The Political Economy of Advertising, 174
8 The Political Economy of Global Media, 223
9 Media Work: The Political Economy of Cultural Labour in the Media Industry, 265
10 The Political Economy of the Internet and Digital Media, 305
11 The Political Economy of the Information Society and Digital Capitalism, 332
12 The Political Economy of the Public Sphere and the Digital Public Sphere, 365
13 The Political Economy of Public Service Media and the Public Service Internet, 388
14 The Political Economy of Media Management, 414