"This book is an invitation—an invitation to discover the potential of a simple video camera and the power it holds to spark social change. Every day, all around the world, activists draw upon video in creative, strategic ways and use the results to ensure that silent voices are heard and importan
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t reforms are made. In this book we will show you how they do this, and how you can do it too [...] These chapters will walk you through the process of “video advocacy.” By this phrase we mean the use of video as an essential tool in social justice activism—one that can be deployed as strategically and effectively as more traditional forms of “advocacy” referring to the range of ways to exert pressure for a defi ned goal of change, including persuasion, relationship-building, lobbying, organizing, and mobilizing. We will draw on the inspiring real-life experiences of social justice video advocates worldwide—groups that have worked with the human rights organization WITNESS where I work, and a range of other wellknown and lesser-known fi gures in the activist universe. Throughout you’ll fi nd an emphasis on the emotional and empathetic aspect of video, on its humanizing ability to communicate across boundaries. We also stress the need for collaboration within organizations and among outside allies to more successfully facilitate the production and use of video." (Introduction, page xii-xiii)
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"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
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erved for PR and advertising executives, at worst, wishy-washy claptrap with no real value: What's the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Concrete answers are few and far between, and the debate for now is largely academic. The aim of this book is to make storytelling tangible. In the following chapters, we hope to turn abstract notions of storytelling into practical tools by giving real-life examples of how storytelling can be used as an effective branding tool. This book is written for those of you who are fed up with lofty talk, and for those of you who are interested in using storytelling as a branding tool within your company." (Page 15)
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"This book argues that indigenous modes of communication - for example the oral tradition, drama, indigenous entertainment forms, cultural modes and local language radio - are essential to the societies within which they exist and which create them; and that coupled with newer, or modern forms of co
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mmunication technology such as the internet and digitised information, endogenous modes of communication are paramount to the processes of human development in Africa." (Publisher description)
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"This book tells how four busy executives, each coming from a different background, each with a very different perspective, were surprised to find themselves converge on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the 21st century. It ref
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lects a conversation that took place under the auspices of The Smithsonian Associates in April 2001 and the effects that this conversation has stimulated since then." (Preface)
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"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have
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been re-told or adapted to address a particular aspect of change. As with my previous books, there is a ‘moral’ attached to the bottom of each story. In some situations you may feel it appropriate to disclose the suggested moral to your listener(s), but in others it may be more appropriate to allow them to reflect and formulate their own understanding. There is a danger of being over-prescriptive when sharing the meanings of stories; they always contain more than one meaning, as I have found on many occasions – and there’s usually at least one that you never thought of! There is also guidance in this book on how you might use the stories to promote reflection and meaningful discussion." (Publisher description)
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"In his successful Creative Storytelling, Jack Zipes showed how storytelling is a rich and powerful tool for self-expression and for building children's imaginations. In Speaking Out, this master storyteller goes further, speaking out against rote learning and testing and for the positive force with
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in storytelling and creative drama during the K-12 years. For the past four years, Jack Zipes has worked with the Neighborhood Bridges Program of the Children's Theatre Company of Minneapolis, taking his storytelling techniques into inner-city schools. Speaking Out is in part a record of the transformations storytelling can work on the minds and lives of young people. But it is also a vivid and exhilarating demonstration of a different kind of education - one built from deep inside each child." (Publisher description)
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"[This book] is meant to be a resource for writers and designers and those who must work with us and who may want to talk intelligently with us at some point. This is not a book of rules that, if slavishly followed, will guarantee success. You’ll see that just about every time I try to lay down so
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me canonical law to follow, I immediately think of exceptions. Don’t be afraid to break any rules as you write, as long as you know exactly what they mean, and why they’re rules to begin with. Pablo Picasso knew this, as you’ll soon see. It is one of the continuing themes running through this book. Think of it as a book of ideas and of choices.With any luck, it will help you to generate ideas of your own. And you will feel more comfortable when choices present themselves as you write. Knowing which choices to make is not teachable. It’s part of that creative instinct we call talent whose secret voice guides us in our decisions every time we sit down at the keyboard.And anyway, they will be different for different people. Despite what writing gurus say, all stories are not identical. They are shaped by all those unique facets of the human beings who write them." (Introduction)
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"Popular films and television series tell stories in an entertaining, easily comprehensible fashion. They seem simple, yet often the audience must keep track of several characters, multiple plot lines, motifs, and thematic meanings. Television viewers often face the additional challenge of frequent
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interruptions—for commercials, for week-long gaps between episodes, and even for stretches of time between seasons. Yet they manage, remarkably, to keep track of not only a single long-running narrative, but often several simultaneously. How do film and television writers juggle the need for graspable, enjoyable stories with the many restrictions imposed by their respective commercial formats? How do those two art forms differ in the ways they tell stories? [...] Because television programs typically face far greater restrictions of time and format than films, the storytelling tactics of television often appear extremely simple, especially in situation comedies and dramas with only one or two plotlines. Since the 1980s, dramas with multiple storylines have been praised as introducing complexity into narrative television. I shall argue, however, that good situation comedies and “simple” dramas often in fact also have an underlying complexity. Indeed, many of the interesting aspects of storytelling are hidden in television in a way that they are not in most other arts. We watch television via single episodes, and those episodes may be unremarkable. Yet television is structured in ways that become apparent only if we take the long view. Multiple-episode programs structure narratives within episodes, across seasons, and across a potentially lengthy succession of seasons. To some extent, both classical films and television programs hide their own cleverness in a show of simplicity. In television particularly, the complexity fades into the tenuous connections across a series. Similarly, the virtues of the individual episode— compact exposition, swift progression from cause to effect, establishment of material for future entries in the series—make little impression unless one pays keen attention or undertakes actual analysis, either of the episode or across the season. My first chapter tackles the issue of how one might do that sort of close narrative analysis within episodes ..." (Preface, page ix-x)
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