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21
Featured
Free Access
2
Top Insights
1
Topics
Diffusion of Innovations
6
Edutainment Radio Programmes
5
Edutainment Television Programmes
5
Social Change & Media / Communication
5
Soap Operas & Telenovelas
5
Entertainment Education, Edutainment
3
Edutainment Health Programmes
3
Health Campaigns: Experiences
3
Media Effects
3
Peasants / Farmers & Communication
2
Development Communication, Communication for Development (C4D)
2
HIV / AIDS Communication
2
Television
2
Merchandising & Social Merchandising
1
Celebrity Humanitarianism
1
Media Use: Rural Populations
1
Educational Comics & Comics for Development
1
Videos
1
Communication Strategies
1
Participatory Communication
1
Theatre for Development
1
Modernization Development Approaches, Developmentalism
1
Development Assistance
1
Development and Media
1
Development Communication: Effects & Effectiveness
1
Edutainment Campaigns: Concepts & Strategies
1
Edutainment Campaigns: Experiences
1
Edutainment Campaigns: Monitoring & Evaluation
1
Rural Communication for Development
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Alcohol Abuse: Prevention & Media Representation
1
Health Campaigns: Message Design
1
Health Campaigns: Planning & Implementation
1
Communication & Information Needs
1
Media & Communication Policies
1
Media Landscapes, Media Systems, Media Situation in General
1
Music
1
Motivations
1
Research in Media & Communication
1
Rural Communication, Media in Rural Areas
1
Social Change
1
Technologies, Information & Communication Technologies
1
Electronics
1
Informatics
1
Telecommunications
1
Theories of Communication & Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Entertainment-Education and Social Change: History, Research and Practice
Top Insights
Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.
Combating AIDS: Communication Strategies in Action
New Delhi; London; Thousand Oaks: Sage (2003), 225 pp.
"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T
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Diffusion of Innovations
New York: Free Press, 5th ed. (2003), xxi, 551 pp.
India's Communication Revolution: From Bullock Carts to Cyber Marts
New Dehli: Sage (2001), 297 pp.
Entertainment-Education and HIV/AIDS Prevention: A Field Experiment in Tanzania
Journal of Health Communication, volume 5, issue 1, Supplement 1 (2000), pp. 81-100
"Entertainment-education is the process of designing and implementing an entertainment program to increase audience members' knowledge about a social issue, create more favorable attitudes, and change their overt behaviors regarding the social issue. The results of a field experiment in Tanzania to
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Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication
Journal of Communication, volume 50, issue 4 (2000), pp. 31-55
"Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media message. Here we study the effects of an entertainment-educa
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Entertainment-Education: A Communication Strategy for Social Change
Mahwah: Lawrence Erlbaum Associates (1999), 265 pp.
Reconstructing the Story of 'Simplemente María', the Most Popular Telenovela in Latin America of All Time
International Communication Gazette, volume 54, issue 1 (1995), pp. 1-15
"The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of al
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Organizational Aspects of Health Communication Campaigns: What Works?
Newbury Park; London; New Delhi: Sage (1993), ix, 249 pp.
Harnessing the Potential of Entertainment-Education Telenovelas
International Communication Gazette, volume 51, issue 1 (1993), pp. 1-18
Designing Health Communication Campaigns: What Works?
Newbury Park, Calif.: Sage (1992), xv, 181 pp.
"Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a
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India's Information Revolution
London: Sage (1989), 244 pp.
Television Soap Operas for Development in India
International Communication Gazette, volume 41, issue 2 (1988), pp. 109-126
"We analyze India's experience with 'Hum Log', the first indigenous soap opera on Doordarshan, the government national television network in India. This television series was patterned after previous experiences with soap operas for development in Mexico. 'Hum Log' was immensely popular with both it
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Telenovelas: A Latin American Success Story
Journal of Communication, volume 35, issue 4 (1985), pp. 24-35
Diffusion of Innovations
New York: Free Press, 3d ed. (1983), 453 pp.
"Twelve years later, in 1983, with the total number of diffusion publications grown to almost 4,000, Rogers published the third edition which further revised the theoretical framework and introduced new concepts and theoretical viewpoints. All three editions have extensive bibliographies of works ci
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Communication and Development: Critical Perspectives
Beverly Hills, Calif.: Sage (1976), 148 pp.
Communication of Innovations: A Cross-Cultural Approach
New York: Free Press, 2nd ed. (1971), 475 pp.
"In the 1971 edition of Communication of Innovations: A Cross-Cultural Approach, research had almost quadrupled, and its nature had become more varied and more involved with developing countries, necessitating a change in generalization about the theory." (Eleanor Blum, Frances G. Wilhoit: Mass medi
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Modernization Among Peasants: The Impact of Communication
New York et al.: Rinehart & Winston Holt (1969), xviii, 429 pp.
"The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study b
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Mass Media Exposure and Modernization among Colombian Peasants
Public Opinion Quarterly, volume 29, issue 4 (1966), pp. 614-625
"This is a study of mass media exposure of peasants in five Colombian villages. It relates this exposure to prior literacy, education, social status, age, and cosmopoliteness, and measures its consequences in terms of empathy, innovativeness, political knowledge, achievement, and aspiration." (Abstr
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Diffusion of Innovations
Glencoe, NY: Free Press (1962), 367 pp.
"In 1963 when Rogers published the first edition of Diffusion of Innovations, summarizing and evaluating research results on the spread of ideas, his literature search revealed about 500 studies ranging from "new drugs among physicians to hand tools among primitive tribes to hybrid corn among farmer
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