Document details

Mass Media Exposure and Modernization among Colombian Peasants

Public Opinion Quarterly, volume 29, issue 4 (1966), pp. 614-625

Contains 2 tables

"This is a study of mass media exposure of peasants in five Colombian villages. It relates this exposure to prior literacy, education, social status, age, and cosmopoliteness, and measures its consequences in terms of empathy, innovativeness, political knowledge, achievement, and aspiration." (Abstract)
Also cited in Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2002, topic code 051