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Marketing in Catholic Media

In: Religious Messages in Media
Roma: EDUSC (2011), pp. 123-146
"The Katolícke noviny weekly derives five to ten times more income from advertising than Rádio Lumen, and the radio station derives three to ten times more income from advertising than TV LUX. Katolícke noviny are self-supporting, and so the publisher is not pressed for increasing advertising inc ... more
"The authors present a broad corpus of data and suggest some potential theoretical patterns for their interpretation. Through this they invite the readers to look with a critical eye at their research and draw their own conclusions as to the potential implications these forms of usage have for the C ... more