"The Katolícke noviny weekly derives five to ten times more income from advertising than Rádio Lumen, and the radio station derives three to ten times more income from advertising than TV LUX. Katolícke noviny are self-supporting, and so the publisher is not pressed for increasing advertising income. On the other hand, both Rádio Lumen and TV LUX grapple with the finances and more advertising income would definitely help them. Rádio Lumen considers its advertising income adequate to market opportunities given the nature of the radio station and listeners’ profile." (Conclusion)