"This volume juxtaposes the global discourse on ICT-D and telecentres with in-depth empirical case studies on the pattern of access and use of telecenters in rural India to draw implications for policy and practice. It suggest that access and use of telecentres and their services are mediated by the
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multiple contexts in which they are embedded. While they provide opportunities for people to interact with new technologies, their impact has been mainly in terms of convenience provided by some of the services vis-a-vis existing alternate channels. Particular telecentre models have brought about some change, but this is only when there was a match between the services provided and the local demand for particular information and services. The delivery structure services in terms of user fee, need for reading and computing skills, and linkages with existing institutional context have further shaped access and use. The efficacy of telecentres in generating new jobs in rural areas, increasing efficiency and reach of e-Governance and other basic services, enhancing livelihoods and the well-being of the people, and overcoming the rural-urban divide has been limited." (Publisher description)
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"Through two case studies, this paper evaluates the value of the feminist visual methodology Photovoice as an interactive consultation tool with rural Rwandan women working in agriculture. This exploratory study suggests that it is possible, through an adapted Photovoice process, to engage and empow
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er women in the production of information about what is most relevant to them, and reach and engage practitioners and officials through an exhibition of participants' photographs and captions. This confirmation of Photovoice's applicability with rural women in the generation of information that captures the attention of stakeholders demonstrates its potential for reproducibility in other development contexts." (Abstract)
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"This paper examines the potential role of indigenous knowledge sharing through rural FM radio stations in Ghanaian agriculture. To identify social learning effects, we examine crop productivity trends and their association with participation in radio programs, and compare the strength of these asso
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ciations before and after the emergence of rural radio. Our analysis shows stronger conditional correlations between participation intensity and noncash crop yields, which are consistent with the expectation that noncash crop farmers will more likely adjust farming practice as a result of social learning. The results suggest the potential for agricultural research to have an impact on effective farming by taking advantage of rural FM radio stations." (Abstract)
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"In 2010, Farm Radio International gathered information about farmer radio programs from radio stations in Cameroon, Ghana, Kenya, Tanzania and Malawi. We visited twenty stations and two production houses and listened to their farmer programs. We posed hundreds of questions to the people making the
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programs and to the people listening to them. Stemming from our findings, we are publishing a list of tips for broadcasters who want to improve their farmer programs starting right now! Positive change rarely happens overnight – but it does start with one forward step. We have grouped these tips into three categories: quick fixes, middle-sized improvements, and the big stuff. We encourage you to consider implementing the “quick fixes.” If they work out, move on to more complex improvements. Before long, you will have a transformed radio program – more effective and more fun - with more job satisfaction too!" (Introduction)
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"[...] FAO’s Office of Knowledge Exchange, Research and Extension (OEK) organized an Expert Consultation on Communication for Development: Meeting Today’s Agriculture and Rural Development Challenges, that was held at FAO headquarters from 14 to 16 September, 2011. The main purpose was to identi
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fy challenges and strategic actions to maximize ComDev contribution to the agriculture and rural development sector, while positioning it in the work of the Organization. The Expert Consultation was organized by the FAO ComDev team in collaboration with the Technical Centre for Agricultural and Rural Cooperation (CTA), the International Fund for Agricultural Development (IFAD), and the International Institute for Communication and Development (IICD). The event brought together 32 international ComDev experts and representatives from development agencies, donors, NGOs, communication networks, rural institutions and the academic community. Participants identified key challenges and strategic areas for ComDev support to agriculture and rural development (e.g. food security, innovation systems, climate change adaptation) such as capacity development for rural institutions and projects, interface with other approaches such as knowledge management, convergence between mass and community media, need for regulatory frameworks, and access to funding. Special attention was given to the need for documenting ComDev impact in the field and for mainstreaming ComDev into agricultural policies and programs." (Executive summary)
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"ICTs and Development in India' is a unique attempt to study the nature and consequences of the growing presence of Information Technology in development projects in India." (Publisher description)
"Cette publication fait le récit de l’expérience unique des clubs d’écoute communautaires mis en place au Niger et en République démocratique du Congo par la FAO-Dimitra et ses partenaires. Mécanismes d’information et de communication centrés sur l’action, ces clubs ont remporté un s
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uccès tel que Dimitra a souhaité partager l’expérience. Le premier chapitre présente de façon succincte les clubs d’écoute communautaires, leur finalité, leur fonctionnement interne et les résultats obtenus. Le deuxième chapitre inscrit son récit au plus proche des initiatives des communautés, en donnant la parole aux protagonistes et en racontant la création des clubs d’écoute dans les deux pays. Le troisième chapitre fournit des orientations plus pratiques sur les étapes de création des clubs d’écoute communautaires." (Dos de couverture)
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"L’atteinte des objectifs de sécurité alimentaire, de nutrition et d’égalité entre les hommes et les femmes passe par l’application d’approches de développement visant à donner aux communautés rurales l’occasion de participer et de prendre en main leur futur. Parmi les nombreuses ap
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proches utilisées par la FAO, il en est une qui est efficace pour permettre aux groupes les plus marginalisés, dont les femmes, de s’approprier leur développement et de parvenir à une autonomisation économique et sociale: il s’agit de l’introduction du genre dans la communication pour le développement. Les capacités dans le domaine sont assez rares pour exploiter toute la force de cette démarche et il y a relativement peu de réflexions théoriques en la matière. Le projet FAO-Dimitra partage son expérience avec la publication Communiquer le genre pour le développement rural. Celle-ci est destinée à tous les agents et agentes de développement et vise à encourager l’introduction d’une perspective genre dans les actions de communication pour le développement en milieu rural. Elle propose des ouvertures pratiques pour le faire, entendant ainsi susciter des réflexes afin que les projets et programmes incluent davantage les spécificités, besoins et aspirations des hommes et des femmes." (Dos de couverture)
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"The study uses qualitative and quantitative research to perform a community-based needs assessment. It highlights the underlying issues of a weak economy, infrastructure and caste system. It also highlights social and family networks that strengthen communities. The research then investigates how t
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he community radio station is responding to these needs, presenting findings alongside the potential 'role of radio' (HCR 2002). The study uses a set o community radio indicators (James 2004) in collaboration with 'five conditions for social change' (Dragon and Tufte 2006) to identify limitations and constraints, and review effectiveness. The dissertation concludes with key recommendations for the station to: increase networking, increase learning and, most importantly, increase community involvement. It makes recommendations for donors to reduce control and increase community participation." (Abstract)
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"Podemos concluir que en nuestra área de estudio, diversos factores dificultan el uso intensivo del teléfono móvil. Entre ellos se encuentran la poca asequibilidad del servicio, las escasas habilidades para manejar el aparato, y la poca confianza que se tiene en los proveedores o compradores. Ade
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más, la nula disponibilidad de servicios de valor agregado brindados a través del móvil, ya sea por el Estado o por instituciones, limita la información relevante a la que se puede tener acceso. Más allá de lo económico, destacamos el uso del celular en su aspecto simbólico y de entretenimiento. En el ámbito simbólico, usar uno con más funciones otorga un estatus y una imagen de modernidad. Contar con crédito también otorga prestigio. Es notable el uso lúdico y de entretenimiento que le dan los niños y los jóvenes al celular y el hecho de que no lo usen tanto para comunicarse. Los niños juegan con el dispositivo familiar, mientras que los jóvenes lo usan mayormente para escuchar música y almacenar información. Para los jóvenes, la función comunicativa es restringida debido a la carencia de ingresos económicos propios. Finalmente, las estrategias alternativas de acceso a la telefonía móvil muestran cuán importante es acceder a este medio de comunicación en un contexto en el que los teléfonos fijos y públicos son escasos o inexistentes, y donde la señal celular no está del todo disponible." (Reflexiones finales, página 81-82)
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"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
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different countries were served by the AFRRI partnership with 25 radio stations. Farmers engaged in the design and development of farm radio programming were almost 50 per cent more likely to take up agricultural practices deemed to improve their food security than passive listeners. Those in what AFRRI deemed "active listening communities" (ALCs) were 10 times more likely to adopt the practice than those farmers who had no access to the farm radio programs. Farmers demonstrated increased knowledge of agriculture innovations as a result of listening to AFRRI radio programs, with up to 96% of some radio listeners scoring at least 60% on a follow-up knowledge quiz about the promoted farm practices [.] Farmers participate in selecting the focus – or topic – of the radio campaign, choose the time of broadcast, and are intimately engaged in the ongoing development of the farm radio programming over a set number of weeks; including as central agents of the knowledge-sharing process. Lively and entertaining formats are designed to attract listeners. [.] This report presents and discusses the key findings from an in-depth evaluation of 15 round-two Participatory Radio Campaigns (PRCs) – three PRCs in each of the five countries involved in AFRRI. AFRRI examined a mix of radio stations – community, associative, commercial, and state. Tools used for this evaluation included 4,500 household surveys (300 per radio station) in 90 communities, farm visits and field measurements, key informant interviews, and collection of secondary data (from other sources, such as national agricultural extension services)." (Executive summary, page 5)
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"Farmers require varying marketing information, depending on their location, local market conditions, crops, production activities, and cultural practices. Radio has the capacity to reach a large audience, and can provide an integrated approach to market information, incorporating all these elements
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in its programming. Radio can help farmers link to new markets and buyers, strengthen their ability to negotiate prices and help them adapt crops to meet demand. Private sponsorship that emerged in response to the popularity of MIS radio programs suggests a sustainable funding model is possible. A survey of approximately 1000 household representatives living in listening communities showed that an average of 64.8% of respondents were aware of the MIS radio programs, and 84% of those who listened found the MIS radio programs to be 'very useful." (Executive summary, page 5)
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"Low cost, modern information and communication technologies (ICTs), including mobile phones, multifunction MP3 recorders, and interactive voice response (IVR) can dramatically increase the capacity of rural radio to help farmers improve food security in Sub-Saharan Africa. Weekly SMS alerts sent to
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the phones of listeners 30 minutes prior to a broadcast can boost radio campaign listenership by up to 20%. Two-thirds of partner broadcasters identified the internet as the most important ICT tool in the production of farm radio programs. Farmers who participated in the design and implementation of radio programming with the help of ICTs were four times more likely than those in passive listening communities to adopt agricultural improvements promoted on the radio. 61% of extension agents surveyed said the reach and impact of their extension work was substantially improved because they could be heard on radio programs through call-out programs." (Executive summary, page 5)
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"Este es un libro que abarca diferentes enfoques, modalidades y metodologías de extensión de ayer, de hoy, con visión de futuro. Hace revivir la teoría de difusión de innovaciones y el proceso de innovación-decisión. Además, hace mención a metodologías y medios tradicionales de extensión
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como visitas a finca, reuniones grupales, giras, días de campo, radio y televisión así como a las modernas tecnologías de la información y la comunicación (TICs). En la parte final del libro y en sus anexos, se da atención especial a la evaluación económica y social de sistemas de Extensión Rural, con énfasis especial en el Proyecto “Manejo Sostenible de Recursos Naturales”, que ejecuta el Ministerio de Agricultura y Ganadería del Paraguay con la Cooperación Técnica y Financiera de la República Federal de Alemania." (Presentación, página 13)
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"INUKA’s primary objective was to address the interests and needs of the rural producers in the CC. Capacity building of radio staff proved to be an essential element to overcome the shortage of tailored expertise on agriculture and rural related radio programming and marketing. Listeners gave a p
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ositive feedback about the informative content and the varied design of INUKA based on the “program clock”, including different segments of the program. The experience has also shown that it is easier to work with local content providers through a network of regional correspondents. The end line survey (done by Synovate) shows that about 275,000 households were regular listeners of the INUKA radio program [...] A second main pillar of the intervention was its commercial aspect. The radio program aimed to attract advertisers and sponsors, who previously had no way of reaching the rural agricultural market, to achieve a level of financial sustainability. Several private companies responded to the incentive by placing advertisement during different program segments promoting their goods and services. However, a part of the sponsoring revenues came from organizations that are themselves donor-funded. Also, individual programs’ cost accounting proved to be a difficult practice for the radio partner to adopt and thus it was unclear on how much funding is needed to create a model program and amount of income needed to sustain it. Nevertheless, the evidence shows that so far, the revenue streams cannot guarantee financial sustainability of the program. The third aim of the project was to serve as a model for other programs and media houses and change their perception about the rural audience. There are several changes on the sub-sector level to which INUKA seems to have contributed, including; more radio stations are interested to air rural related radio programs and the segmented design (“program clock”) inspired other radio and TV programs. However, it is still early to conclude on the complete impact of INUKA on the media industry and to claim plausible attribution." (Executive summary, page 6-7)
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"The findings of this research have indicated that Radio Madang [the public service broadcaster in Madang province] is an appropriate medium for disseminating information and messages on development issues to people in rural areas of Madang province. With an audience of about 200,000 throughout the
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province, Radio Madang has the potential to help shape the future of this province throught the different development programmes it produces. However, in recent years, the government has not been fully utilizing this medium due to various reasons listed below." (Conclusions & recommendations, page 155)
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