" ... FAO’s Office of Knowledge Exchange, Research and Extension (OEK) organized an Expert Consultation on Communication for Development: Meeting Today’s Agriculture and Rural Development Challenges, that was held at FAO headquarters from 14 to 16 September, 2011. The main purpose was to identify challenges and strategic actions to maximize ComDev contribution to the agriculture and rural development sector, while positioning it in the work of the Organization. The Expert Consultation was organized by the FAO ComDev team in collaboration with the Technical Centre for Agricultural and Rural Cooperation (CTA), the International Fund for Agricultural Development (IFAD), and the International Institute for Communication and Development (IICD). The event brought together 32 international ComDev experts and representatives from development agencies, donors, NGOs, communication networks, rural institutions and the academic community. Participants identified key challenges and strategic areas for ComDev support to agriculture and rural development (e.g. food security, innovation systems, climate change adaptation) such as capacity development for rural institutions and projects, interface with other approaches such as knowledge management, convergence between mass and community media, need for regulatory frameworks, and access to funding. Special attention was given to the need for documenting ComDev impact in the field and for mainstreaming ComDev into agricultural policies and programs." (Executive summary)
Contents
INTRODUCTION, 1
FAO EXPERT CONSULTATION: AN OVERVIEW, 4
Process leading up to the event -- Format of the consultation -- Outreach activities
HIGHLIGHTS FROM THE DISCUSSION, 9
Communication for rural development today, 9
Key areas of intervention for ComDev in the agricultural sector, 18
Challenges and opportunities for rural ComDev, 23
Enhancing ComDev impact on agricultural development, 29
RECOMMENDATIONS, 38
CONCLUSIONS AND FOLLOW-UP, 45
Final remarks, 45
Towards an action plan for mainstreaming rural ComDev, 47