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TV soap operas in HIV education: reaching out with popular entertainment

Eschborn: German HIV Peer Review Group (PRG); Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), 38 pp., illustr., abbrev. p.3, bibliogr. p.37
Other Editions: French ed.: Les séries télévisées dans l’éducation sur le VIH: atteindre les populations grâce au divertissement populaire, 2011

The vital drop: communication for polio eradication in India

New Delhi et al.: Sage (2008), xviii, 319 pp., abbrev. p.x-xiii, glossary p.295-304, bibliogr. p.305-311, index
ISBN 978-81-7829-866-5
"This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health c... more
"This manual is, firstly, about Interviewing (Section Two). This is the art and skill of getting the information you need from someone. Information may be facts – perhaps those needed to register a new client - or you might want to go further, looking perhaps for an understanding of the new contac... more

Neue Wege in der Prävention des Drogenkonsums - Onlineberatung am Beispiel von drugcom.de

Köln: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2007), 84 pp., bibliogr. p.62-64
ISBN 978-0-477-10054-0
"Vor dem Hintergrund, dass immer mehr Menschen das Internet nutzen, hat die Bundeszentrale für gesundheitliche Aufklärung (BZgA) im Jahr 2001 mit www.drugcom.de ein Internetportal zur Drogen- und Suchtprävention etabliert. Vom Sommer 2001 bis zum Jahresende 2006 haben etwa 3000 junge Menschen per... more

A training manual for media workshops on avian influenza

Bangkok: UNICEF East Asia and Pacific Regional Office; Internews Network (2007), 61 pp., illustr.
ISBN 978-974-685-086-5
"This manual provides a methodology for trainers and media support organizations interested in providing courses on the coverage of avian influenza. It also provides a sample three-day training course agenda, complete with suggested lectures, discussion topics, exercises, suggested reading, field tr... more

Advocacy, communication and social mobilization to fight TB: a 10-year framework for action

Geneva: World Health Organization (WHO); ACSM Subgroup at country level (2006), 93 pp., illustr., tables, bibliogr. p.88-93
ISBN 978-9241594271
"This workplan focuses on those areas where advocacy, communication and social mobilization (ACSM) has most to offer and where ACSM strategies can be most effectively concentrated to help address four key challenges to TB control at country level: • improving case detection and treatment adherence... more
"This literature review explores current thinking and analysis of the role of culture in development communications addressing HIV and AIDS prevention, treatment and care. It takes as its starting point the relationship between culture and the global strategic response to HIV/AIDS, tracing the impli... more

Field guide: setting up a hotline

Baltimore: Johns Hopkins Bloomberg School of Public Health; USAID (2003), vi, 118 pp., illustr., tables, bibliogr. p.118
"Hotlines offer an effective way to provide callers with accurate information, counseling, and referrals to appropriate community-based services or resources. The anonymity of a hotline is a key asset, especially in working with adolescents, because it allows the caller to ask questions that may be ... more

Development communication: information, agriculture and nutrition in the Third World

New York, London: Longman (1988), xv, 182 pp., bibliogr. p.167-176, index
ISBN 0-582-28520-8
"The book examines the history and evolution of communication for development, as well as prospects for the future. Introductory comments are extended into two chapters which are conceptual and general. The first expands the description of the roles communication has been required to play in develop... more