"This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health c...ommunication to be successful, it had to be data driven. At the same time, it was essential for the initiative to generate data to demonstrate its effectiveness. Communication which was once regarded a 'soft science' has now evolved to the extent that it can generate data that is verifiable and drives the intervention further." (Back cover)
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"This manual is, firstly, about Interviewing (Section Two). This is the art and skill of getting the information you need from someone. Information may be facts – perhaps those needed to register a new client - or you might want to go further, looking perhaps for an understanding of the new contac...t’s emotional situation. The second half of the manual is about Counselling (Section Three), which is the art and skill of helping someone to make their own good choices. Guidance is a word for a similar process, when people offer informal ideas and solutions to others, as advice concerning the life challenges they are facing. But this manual uses the word counselling. It suggests finding solutions together, rather than one person offering solutions and the other person accepting them." (p.3)
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"Vor dem Hintergrund, dass immer mehr Menschen das Internet nutzen, hat die Bundeszentrale für gesundheitliche Aufklärung (BZgA) im Jahr 2001 mit www.drugcom.de ein Internetportal zur Drogen- und Suchtprävention etabliert. Vom Sommer 2001 bis zum Jahresende 2006 haben etwa 3000 junge Menschen per... E-Mail den Rat des Teams von drugcom.de gesucht; mehr als 2000 Jugendliche und junge Erwachsene haben die Chatberatung in Anspruch genommen. Zielgruppe des Internetportals sind drogenaffine Jugendliche und junge Erwachsene im Alter von etwa 15 bis 25 Jahren. Neben einer Vielzahl von Informationen zu drogen- bzw. suchtspezifischen Fragen wird bei diesem Angebot ein frei zugänglicher Chatraum bereitgestellt sowie die Möglichkeit geboten, drogen- und suchtspezifische Fragen bzw. Probleme in einem One-to-One-Chat online mit einer professionellen Beraterin bzw. einem Berater zu besprechen. Mit dem vorliegenden Fachheft werden zum einen die konzeptionellen und empirischen Grundlagen der Onlineberatung von drugcom.de dargestellt. Zum anderen wird beschrieben, wer die Beratungsangebote von drugcom.de nutzt, welche Frage- bzw. Problemstellungen hierbei relevant sind und wie die Beratungskonzeption methodisch umgesetzt wird." (Abstract)
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"This manual provides a methodology for trainers and media support organizations interested in providing courses on the coverage of avian influenza. It also provides a sample three-day training course agenda, complete with suggested lectures, discussion topics, exercises, suggested reading, field tr...ip planning, and field safety guidelines for journalists covering avian influenza. The manual uses basic sources on avian influenza, including information from World Health Organization (WHO) and the Food and Agriculture Organization (FAO), scientific journals and academic research. It also provides links to resources for trainers designing their own courses. The manual offers practical suggestions for trainers to help journalists tailor avian influenza knowledge gained from the training sessions to the specific needs of their audience." (p.6)
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"This workplan focuses on those areas where advocacy, communication and social mobilization (ACSM) has most to offer and where ACSM strategies can be most effectively concentrated to help address four key challenges to TB control at country level: • improving case detection and treatment adherence...; • combating stigma and discrimination; • empowering people affected by TB; • mobilizing political commitment and resources for TB. The workplan supports the ACSM contribution to the Global Plan to Stop TB 2006–2015 and sets out a 10-year strategic framework for country-level ACSM programming that complements strategic work at the global advocacy level designed to exert pressure on governments and other authorities to prioritize TB control." (Executive summary)
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"This literature review explores current thinking and analysis of the role of culture in development communications addressing HIV and AIDS prevention, treatment and care. It takes as its starting point the relationship between culture and the global strategic response to HIV/AIDS, tracing the impli...cations of an absence in cultural thinking in global action strategies devised by lead bodies. It explores recent progress in developing a cultural approach to HIV/AIDS, including work by UNESCO, and the challenges faced by current dominant modes of development communications which draw on cultural approaches. The primary challenges, it argues, stem from an overt focus on behaviour change, coupled with the dominance of Western-derived IEC (Information, Education, Communication) methods which allow little space for community participation. A further challenge arises from current Monitoring and Evaluation methods. The ‘levels’ model of culture and development, which evolved from the Routemapping Culture and Development project by Creative Exchange, is seen as offering an opportunity for a more complex understanding of the relationship between culture, development and development communications. The review makes the point that adapting current modes of development communication to incorporate more culturally sensitive approaches will require greater commitment to community participation, and wider recognition of cultural issues among development actors." (Abstract)
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"Hotlines offer an effective way to provide callers with accurate information, counseling, and referrals to appropriate community-based services or resources. The anonymity of a hotline is a key asset, especially in working with adolescents, because it allows the caller to ask questions that may be ...difficult or awkward to address in a face-to-face context ... Approaches to using hotlines differ, but in general they aim to: provide accurate and timely information; provide an opportunity for dialogue; give support to callers by listening to them and counseling them when necessary; provide referral information; and identify trends in information requests from the audience. This guide can assist you in starting a hotline or improving and expanding an existing one. It can inform your strategic thinking and planning for a hotline and provide the necessary tools and information in an easy, step-by-step approach to set up your hotline. By sharing our experience and providing examples of hotlines in various countries, we hope to help you decide what will work best in your context and inspire you to create a hotline that will best meet the needs of your audience." (Introduction, p.v-vi)
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"The book examines the history and evolution of communication for development, as well as prospects for the future. Introductory comments are extended into two chapters which are conceptual and general. The first expands the description of the roles communication has been required to play in develop...ment programmes. The second, admitting that the majority of development projects fail, looks for explanations. Parts Two and Three review in substantial detail the place of communication in agriculture and in nutrition. As well as presenting a detailed history of attempts to affect agricultural practice and nutritional practice through information programmes, they are an argument for a particular approach to communication for development. They do not assume that information is valuable; they start with an examination of evidence for the possibility of using information to affect particular agricultural or nutritional behaviours. The way in which non-conventional (non-media based) programmes have tried to provide such information is described. Comparison across programmes stimulates the presentation of a list of problems with designing and implementing information programmes in conventional ways. This then serves as a framework for analysing the potential and realized contributions of media-based programmes. At their best, it is argued, media-based programmes do help resolve the problem of organizing, maintaining and paying for the necessary corps of field staff. Implications are drawn for practice, and prescriptions drawn up for doing information for development well.Critical elements are: financial and managerial feasibility; responsiveness; message development; integration with other institutions; support in the process of change; patience; political attractiveness. Implications for media-based and face-to-face programmes are drawn." (https://www.cabdirect.org)
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