Advocacy, communication and social mobilization to fight TB: a 10-year framework for action
Geneva:
World Health Organization (WHO); ACSM Subgroup at country level
(2006), 93 pp., illustr., tables, bibliogr. p.88-93
ISBN 978-9241594271
"This workplan focuses on those areas where advocacy, communication and social mobilization (ACSM) has most to offer and where ACSM strategies can be most effectively concentrated to help address four key challenges to TB control at country level: • improving case detection and treatment adherence; • combating stigma and discrimination; • empowering people affected by TB; • mobilizing political commitment and resources for TB. The workplan supports the ACSM contribution to the Global Plan to Stop TB 2006–2015 and sets out a 10-year strategic framework for country-level ACSM programming that complements strategic work at the global advocacy level designed to exert pressure on governments and other authorities to prioritize TB control." (Executive summary)
Contents
PART ONE: THE CALL FOR ACTION
1 Communication can make a contribution to TB control, 10
2 Defining terms: advocacy, communication, social mobilisation, capacity building, 15
3 Evidence and lessons learnt, 18
4 Clear principles underpinning this work, 21
PART TWO: THE FRAMEWORK FOR ACTION
5 Framework for action, 28
6 Strategic vision and goals, 29
7 A five-point framework, 30
8 Monitoring and evaluation, 37
9 Links to other development processes, 38
10 The role of the country-level ACSM subgroup, 40
11 The budget and its justification, 42
PART THREE: ANNEXES
1 Planning models and approaches, 46
2 Communication materials and resources, 55
3 Monitoring and evaluating ACSM for TB control, 74
4 ACSM budget analysis and justification, 84
1 Communication can make a contribution to TB control, 10
2 Defining terms: advocacy, communication, social mobilisation, capacity building, 15
3 Evidence and lessons learnt, 18
4 Clear principles underpinning this work, 21
PART TWO: THE FRAMEWORK FOR ACTION
5 Framework for action, 28
6 Strategic vision and goals, 29
7 A five-point framework, 30
8 Monitoring and evaluation, 37
9 Links to other development processes, 38
10 The role of the country-level ACSM subgroup, 40
11 The budget and its justification, 42
PART THREE: ANNEXES
1 Planning models and approaches, 46
2 Communication materials and resources, 55
3 Monitoring and evaluating ACSM for TB control, 74
4 ACSM budget analysis and justification, 84
