Campaigning, Advocacy, PR
TOOLBOX
Filter
103
Featured
Topics
Storytelling
100
Participatory Videos & Community Filmmaking
6
Gaming, Video Games
6
Change & Process Management
5
Development Communication, Communication for Development (C4D)
4
Nonprofit Public Relations: Design & Implementation
3
Participatory Communication
3
Oral Cultures & Traditions, Oral History, Oral Testimonies
3
Discourse & Discourse Analysis
3
Crossmedia Publishing
3
Interactive Media
3
Digital Journalism, Online Journalism
3
HIV / AIDS Communication
3
Mobile Journalism, Video Journalism
3
Marketing & Branding
3
Films
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Collective Memory & Media, Media Representation of History
2
Narratives, Narrative Structures
2
Behaviour Change Communication
2
Communication for Social Change
2
Digital Skills, Digital Production Skills
2
Podcasts
2
Social Media
2
Education and Communication / Media
2
Presentation Skills & Techniques
2
Knowledge Management
2
Photography
2
Radio Dramas, Radio Soap Operas, Radio Fiction
2
Persuasive Communication
2
Everyday Life
2
Creativity
2
Data Analysis & Interpretation
2
Interviewing (Journalistic Genre)
2
Infographics & Data Visualization
2
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Film & Video Advocacy / Activism
1
Gender Advocacy & Empowerment, Gender Mainstreaming
1
Mobile Phone Advocacy & Campaigns
1
Community Radio Audiences & Use
1
Digital & Social Media Use: Youth
1
Reading, Reading Habits, Reading Skills
1
E-Books & Digital Book Publishing
1
Catholic Digital Media Presence & Online Communities
1
Children and Media
1
Animated Cartoons, Animated Films
1
Children's Theatre
1
Comics, Cartoons, Caricatures
1
Christian Press: Evangelical / Protestant & Others
1
Christian Social Media Presence & Online Communities
1
Film & Gender
1
Film Directing
1
Comedies
1
Documentaries, Television Documentaries, Web Documentaries
1
Short Films
1
Film Studies & Research
1
Screenwriting, Film Scriptwriting, TV Scriptwriting
1
Development Organizations: Communication Strategies & Media Representation
1
Public Relations
1
Development Aid Public Relations, Development Public Awareness Raising
1
Ethics in Public Relations
1
Nonprofit Public Relations & Marketing
1
Social Media Marketing & Digital Public Relations
1
Viral Spots & Viral Online Communication
1
Public Relations: Evaluation, Monitoring, Impact Assessment
1
Strategic Communication Planning
1
Community Radio Journalism & Production Skills
1
Groups, Group Communication, Group Development
1
Conflicts
1
Reconciliation Work
1
Content Analysis (Research Method)
1
Content & Format Development
1
User-Centered Content Development
1
Media Criticism
1
Literature
1
Tales, Legends, Traditional Literary Lore
1
Nonprofit Management, NGO Management, Management General
1
Development Aid Reporting
1
Development Communication: Indigenous & Traditional Communication
1
Development Journalism & Media Representation of Development Issues
1
Digital Communication, Digital Media
1
Digital Media Management, Online Media Management
1
Web Entertainment Series
1
TikTok
1
Instagram
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Commodities, Raw Materials, Extractive Industries, Mining
1
Domestic Workers
1
Adult Education
1
Educational Games, Serious Games
1
Higher Education
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Nonformal Education
1
Workshops & Seminars: Methods, Tools, Planning, Experiences
1
Entertainment and Media / Communication
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Radio Entertainment
1
Television Entertainment, Television Entertainment Programmes
1
Soap Operas & Telenovelas
1
Television Entertainment: Specific Programmes
1
Climate Change Communication, Climate Journalism
1
Communication for Sustainable Development
1
Ethics in Media & Communication
1
Ethics in Nonprofit & Community Journalism
1
Gender and Media, Gender and Communication
1
Health Communication
1
Counselling
1
Health Campaigns: Effects & Effectiveness
1
Health Campaigns: Experiences
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
Developing Countries Reporting & Representation in Foreign / International Media
1
Journalistic Genres
1
Journalistic Skills
1
Safety of Journalists, Safety Risks of Media Workers
1
Poverty & Impoverished People: Reporting & Media Representation
1
Stereotypes in Media & Communication
1
Human Rights Protection
1
Design Thinking
1
Fundraising
1
Organisational Development & Capacity Building
1
Starting Media Outlets, Creation of Digital Businesses
1
Migration & Refugees Reporting & (Social) Media Representation
1
Digital Photography
1
Social Photography
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Project Management
1
Emotions in the Media, Emotional Functions & Messages of Media
1
Buddhism and Communication
1
Hinduism and Communication
1
Data Collection, Data Collection Methods
1
Participatory Research Methods
1
Resilience
1
Mobile Phones, Smartphones
1
Postcolonial & Decolonial Communication Approaches
1
Visual Communication
1
Audiovisual Language
1
Visualization
1
Youth Cultures, Youth Milieus, Youth Identities
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Tell me! Wie Sie mit Storytelling überzeugen

Bonn: Rheinwerk, 2., aktual. und erw. Aufl. (2019), 303 pp.
"Im ersten Teil, "Connect", möchte ich Sie mit der Welt der Story und ihrer Wirkungsweise verbinden. Hier kommen Psychologen, Evolutionsbiologen und Gehrinforscher zu Wort. im zweiten Teil, "Copy", zeige ich Ihnen Tools und Techniken, mit denen Sie selbst überzeugende Storys entwickeln können. Es ... more
"Dieses Buch beschreibt den professionellen Weg zu einer spannenden Erzählung. Es gibt praxistaugliche Antworten auf alle entscheidenden Fragen: Welche Stoffe taugen für lange Geschichten? Wie halte ich die Spannung von Anfang bis Ende aufrecht? Wie finde ich meine Erzählstimme? Und wie entwickel ... more
"Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data. DataStory teaches you the most effective ways to turn your data into narratives that blend th ... more
"Lernen Sie Geschichten zu erzählen per Smartphone- Video – von Planung und Aufnahmekonzept über den Dreh bis zur Postproduktion auf iPhone oder iPad. Unter Anleitung von Mobile Journalism-Profi Robb Montgomery kommen Sie schnell zu ersten Ergebnissen. Kapitel für Kapitel verrät er Ihnen Praxi ... more
"A personal relationship with God is central to Evangelical belief. It unfolds as believers interpret internal sensations as coming from outside—from God. How does the formulaic design of testimonies present the audience with a personal relationship with God as a pursuit that is both feasible and ... more
"The book develops theoretical, methodological, and practical resources for listening to digital stories through a series of carefully selected international case studies, from dementia care education to campaigns in the UN to ban cluster munitions. The case studies explore and illuminate different ... more
"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und ... more

Resilience & Storytelling

Televizion, volume 31 (2018), pp. 3-43
"This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporat ... more

Hören, Sehen, Staunen: Kulturgeschichte des mündlichen Erzählens

Hildesheim; Zürich; New York: Georg Olms Verlag, 2. überarb. und erw. Aufl. (2018), 598 pp.
"Beim Stichwort „mündliches Erzählen“ denkt man hierzulande vor allem an „Märchen“, kurze und wundersame Erzählungen der Landbevölkerung vergangener Zeiten. Tatsächlich aber kannten alle Kulturen raffinierte Erzählkünste, die häufig auch Schriftliteratur und Theater inspirierten. Au ... more
"Anhand aktueller Praxisbeispiele vermittelt das Buch Ansätze und Werkzeuge für die Konzeption, Gestaltung und Verbreitung von neuartigen Medienangeboten. Aspekte wie Interaktion, Gamifizierung und Nutzerbeteiligung kommen dabei genauso zur Sprache wie Impact-Strategien, Reichweite und Social Medi ... more

Digital Stories as Data

In: Handbook of Communication for Development and Social Change
Singapore: Springer (2018), 11 pp.
"This chapter describes how digital storytelling can be used as a method for data collection. The author’s dissertation study is used to demonstrate the practical application of this method." (Abstract)

Das Storytelling-Handbuch

St. Gallen; Zürich; Berlin: Midas Management Verlag (2018), 320 pp.
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a ... more
"The article outlines some of the ways in which an understanding of policymaker psychology and factors such as group dynamics and political context are reflected in the grey literature, and the implications of this for understanding the role of storytelling in political advocacy. It highlights pract ... more
"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th ... more